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2026. The Role of Experiential Marketing and Store Atmosphere on Purchase Intention via Consumer Trust: A Study of Cikole Luwak Coffee: Peran Eksperiental Marketing Dan Store Atmosphere Terhadap Minat Beli Melalui Kepercayaan Konsumen Pada Kopi Luwak Cikole. Procedia of Social Sciences and Humanities. 9, 1 (Aug. 2026), 488–503. DOI:https://doi.org/10.21070/dq6d0z21.