[1]
2026. Branding and Service Digitalization Strategies of Bank BJB in Enhancing Customer Loyalty: A Case Study of Bank BJB Bandung: Strategi Branding dan Digitalisasi Layanan Bank BJB dalam Meningkatkan Loyalitas Nasabah: Studi Kasus Bank BJB Bandung. Procedia of Social Sciences and Humanities. 9, 1 (Sep. 2026), 636–645. DOI:https://doi.org/10.21070/1407m955.