The Role of Experiential Marketing and Store Atmosphere on Purchase Intention via Consumer Trust: A Study of Cikole Luwak Coffee: Peran Eksperiental Marketing Dan Store Atmosphere Terhadap Minat Beli Melalui Kepercayaan Konsumen Pada Kopi Luwak Cikole. pssh 2026, 9 (1), 488-503. https://doi.org/10.21070/dq6d0z21.