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Branding and Service Digitalization Strategies of Bank BJB in Enhancing Customer Loyalty: A Case Study of Bank BJB Bandung: Strategi Branding Dan Digitalisasi Layanan Bank BJB Dalam Meningkatkan Loyalitas Nasabah: Studi Kasus Bank BJB Bandung. pssh 2026, 9 (1), 636-645. https://doi.org/10.21070/1407m955.