A SWOT Analysis Strategy to Improve Customer Satisfaction through Product Quality, Packaging, Price, and Service Quality at J&C Cookies: Strategi Peningkatan Kepuasan Konsumen melalui Analisis SWOT terhadap Kualitas Produk, Packaging, Harga, dan Kualitas Layanan J&C Cookies. pssh. 2026;9(1):513-522. doi:10.21070/a025g636