Customer Retention Strategy Through Brand Image and Product Quality: A Case Study on Repurchase Intention at PT Joyci Nusantara Cemerlang: Strategi Mempertahankan Pelanggan Melalui Brand Image Dan Kualitas Produk: Studi Kasus Niat Pembelian Kembali Pada Pt Joyci Nusantara Cemerlang. pssh. 2026;9(1). doi:10.21070/mt9yb043