An Analysis Of Personal Selling Strategies And The Physical Environment In Creating Customer Satisfaction: A Qualitative Study of Cikole Luwak Coffee, Lembang: Analisis Strategi Personal Selling Dan Suasana Lingkungan Fisik Dalam Menciptakan Kepuasan Pelanggan: Studi Kualitatif pada Kopi Luwak Cikole, Lembang. (2026). Procedia of Social Sciences and Humanities, 9, 394-401. https://doi.org/10.21070/04hy1j08