Building Premium Brand Image through Value-Based Branding: Evidence from an Ethical Civet Coffee Agritourism Enterprise: Membangun Citra Merek Premium melalui Branding Berbasis Nilai: Bukti dari Perusahaan Agrowisata Kopi Luwak yang Etis. Procedia of Social Sciences and Humanities, [S. l.], v. 9, n. 1, p. 578–584, 2026. DOI: 10.21070/jk0za672. Disponível em: https://pssh.umsida.ac.id/index.php/pssh/article/view/1157. Acesso em: 28 aug. 2026.