Branding and Service Digitalization Strategies of Bank BJB in Enhancing Customer Loyalty: A Case Study of Bank BJB Bandung: Strategi Branding dan Digitalisasi Layanan Bank BJB dalam Meningkatkan Loyalitas Nasabah: Studi Kasus Bank BJB Bandung. Procedia of Social Sciences and Humanities, [S. l.], v. 9, n. 1, p. 636–645, 2026. DOI: 10.21070/1407m955. Disponível em: https://pssh.umsida.ac.id/index.php/pssh/article/view/1161. Acesso em: 8 sep. 2026.