Optimizing Product Marketing at Pawon Cempaka MSMEs: A Local Brand Development Strategy: Optimalisasi Pemasaran Produk pada UMKM Pawon Cempaka: Strategi Pengembangan Brand Lokal. Procedia of Social Sciences and Humanities, [S. l.], v. 9, p. 296–301, 2026. DOI: 10.21070/b1xc0z63. Disponível em: https://pssh.umsida.ac.id/index.php/pssh/article/view/846. Acesso em: 24 jul. 2026.