Conceptual Analysis of Marketing Analytics, Brand Image, and Brand Trust in Building Brand Loyalty: A Literature Study in the Context of PT Joyci Nusantara Cemerlang: Analisis Konseptual Marketing Analytics, Brand Image, dan Brand Trust dalam Membangun Brand Loyalty: Studi Kepustakaan pada Konteks PT Joyci Nusantara Cemerlang. Procedia of Social Sciences and Humanities, [S. l.], v. 9, p. 35–47, 2026. DOI: 10.21070/m975e608. Disponível em: https://pssh.umsida.ac.id/index.php/pssh/article/view/1091. Acesso em: 19 jul. 2026.