ANISA, N. A.; DARIM, A.; WUDAWATI, E.; KRISTIA GAYATRI, V.; WIDJATMIKO, A. G. Customer dissatisfaction and Electronic Word Of Mouth towards brand switching behavior to Wardah products: Ketidakpuasan Pelanggan Dan Electronic Word Of Mouth Terhadap Perilaku Beralih Merek (Brand Switching) ke Produk Wardah. Procedia of Social Sciences and Humanities, v. 3, p. 534-540, 2 Jun. 2022.