“Building Premium Brand Image through Value-Based Branding: Evidence from an Ethical Civet Coffee Agritourism Enterprise: Membangun Citra Merek Premium Melalui Branding Berbasis Nilai: Bukti Dari Perusahaan Agrowisata Kopi Luwak Yang Etis”. 2026. Procedia of Social Sciences and Humanities 9 (1): 578-84. https://doi.org/10.21070/jk0za672.