“Branding and Service Digitalization Strategies of Bank BJB in Enhancing Customer Loyalty: A Case Study of Bank BJB Bandung: Strategi Branding Dan Digitalisasi Layanan Bank BJB Dalam Meningkatkan Loyalitas Nasabah: Studi Kasus Bank BJB Bandung”. 2026. Procedia of Social Sciences and Humanities 9 (1): 636-45. https://doi.org/10.21070/1407m955.