“Building Premium Brand Image through Value-Based Branding: Evidence from an Ethical Civet Coffee Agritourism Enterprise: Membangun Citra Merek Premium melalui Branding Berbasis Nilai: Bukti dari Perusahaan Agrowisata Kopi Luwak yang Etis” (2026) Procedia of Social Sciences and Humanities, 9(1), pp. 578–584. doi:10.21070/jk0za672.