“Branding and Service Digitalization Strategies of Bank BJB in Enhancing Customer Loyalty: A Case Study of Bank BJB Bandung: Strategi Branding dan Digitalisasi Layanan Bank BJB dalam Meningkatkan Loyalitas Nasabah: Studi Kasus Bank BJB Bandung” (2026) Procedia of Social Sciences and Humanities, 9(1), pp. 636–645. doi:10.21070/1407m955.