“Optimizing Social Media in Building Brand Awareness at the Nda Sha Snacks UKM in Sumorame Village, Sidoarjo: Optimalisasi Media Sosial dalam Membangun Brand Awareness pada UKM Jajanan Nda Sha Desa Sumorame Sidoarjo” (2026) Procedia of Social Sciences and Humanities, 9, pp. 302–308. doi:10.21070/y3s7j652.