[1]
“Branding and Service Digitalization Strategies of Bank BJB in Enhancing Customer Loyalty: A Case Study of Bank BJB Bandung: Strategi Branding dan Digitalisasi Layanan Bank BJB dalam Meningkatkan Loyalitas Nasabah: Studi Kasus Bank BJB Bandung”, pssh, vol. 9, no. 1, pp. 636–645, Sep. 2026, doi: 10.21070/1407m955.