“Instagram Sales and Branding Strategies in Building Experiential Value for Kopi Luwak Cikole Lembang Consumers: Strategi Penjualan Dan Branding Instagram Dalam Membangun Experiential Value Pada Konsumen Kopi Luwak Cikole Lembang”. Procedia of Social Sciences and Humanities, vol. 9, no. 1, Aug. 2026, pp. 619-2, https://doi.org/10.21070/cqnvab82.