The Role of Experiential Marketing and Store Atmosphere on Purchase Intention via Consumer Trust: A Study of Cikole Luwak Coffee: Peran Eksperiental Marketing Dan Store Atmosphere Terhadap Minat Beli Melalui Kepercayaan Konsumen Pada Kopi Luwak Cikole. pssh [Internet]. 2026 Aug. 26 [cited 2026 Aug. 28];9(1):488-503. Available from: https://pssh.umsida.ac.id/index.php/pssh/article/view/1124