Building Premium Brand Image through Value-Based Branding: Evidence from an Ethical Civet Coffee Agritourism Enterprise: Membangun Citra Merek Premium melalui Branding Berbasis Nilai: Bukti dari Perusahaan Agrowisata Kopi Luwak yang Etis. pssh [Internet]. 2026 Aug. 28 [cited 2026 Aug. 28];9(1):578-84. Available from: https://pssh.umsida.ac.id/index.php/pssh/article/view/1157