Branding and Service Digitalization Strategies of Bank BJB in Enhancing Customer Loyalty: A Case Study of Bank BJB Bandung: Strategi Branding dan Digitalisasi Layanan Bank BJB dalam Meningkatkan Loyalitas Nasabah: Studi Kasus Bank BJB Bandung. pssh [Internet]. 2026 Sep. 7 [cited 2026 Sep. 8];9(1):636-45. Available from: https://pssh.umsida.ac.id/index.php/pssh/article/view/1161