Procedia of Social Sciences and Humanities
Procedia of Social Sciences and Humanities (PSSH) is published by Universitas Muhammadiyah Sidoarjo four times a year. Procedia of Social Sciences and Humanities (PSSH) provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Procedia of Social Sciences and Humanities (PSSH) aims is to provide a place for academics and practitioners to publish original research and review articles. The articles basically contains any topics concerning in Social science. Procedia of Social Sciences and Humanities (PSSH) is available in online version. Language used in this Proceeding series is English.
Analysis of Social Media Digital Marketing Strategies for Building Brand Awareness at JNC Cookies Bandung
Advancements in digital technology have prompted companies to utilize social media as an effective tool for boosting brand awareness. General Background The rapid shift toward digital communication obliges businesses to refine their marketing strategies. Specific Background In the premium bakery sector, utilizing digital platforms like Instagram, TikTok, and WhatsApp Business becomes vital for market expansion. Knowledge Gap However, comprehensive evaluations using the modern 9P Marketing Mix framework within literature-based studies remain scarce. Aims This study examines the digital marketing execution of JnC Cookies Bandung to enhance brand exposure through six core marketing dimensions. Results Findings indicate that high visual quality, competitive pricing, prompt interaction, and seamless transaction processes effectively elevate consumer recognition. Novelty This research provides a synthesized qualitative evaluation linking modern marketing mix components directly to social media practices in food enterprises. Implications Consequently, practitioners can optimize digital channels while researchers obtain a structured framework for evaluating digital marketing performance. Key Findings Highlights Integration of visual platforms enhances brand recognition and customer perception. Premium quality combined with transparent pricing models solidifies market positioning. Interactive communication channels accelerate consumer engagement and long-term loyalty.
Copyright (c) 2026 Endah Sriwahyuni, Fina Nur Aulia, Siti Maisaroh, Alvina Mulya Damayanti, Herlinda Maya Kumala Sari https://creativecommons.org/licenses/by/4.0
An Analysis Of Personal Selling Strategies And The Physical Environment In Creating Customer Satisfaction: A Qualitative Study of Cikole Luwak Coffee, Lembang
General Background Global tourism has shifted from sightseeing toward experiential tourism emphasizing educational, emotional, and sensory dimensions. Specific Background Within experience-based coffee destinations like Cikole Luwak Coffee, physical environment attributes and frontline staff interactions function as primary determiners of visitor experiences. Knowledge Gap However, qualitative research examining relational marketing through education-driven personal selling and natural servicescapes in premium coffee tourism remains scarce. Aims This descriptive qualitative study analyzes how educational personal selling strategies and natural servicescape elements contribute to customer satisfaction. Results Utilizing in-depth interviews with seven purposively selected informants, non-participant observation, and digital review analysis, findings indicate that structured product education transforms consumer perception from price skepticism into value-based appreciation. Simultaneously, highland pine forest surroundings create atmospheric sensory immersion, yielding a synergistic interaction that triggers dual cognitive and affective satisfaction. Novelty This study reveals a non-linear synergy where natural surroundings prime cognitive openness while consultative storytelling deepens physical environment meanings. Implications Practitioners must preserve natural landscape identities and invest in staff storytelling capabilities to construct unreplicable experiential competitive advantages. Highlights: Staff product demonstrations shift visitor evaluation from expensive commodity perceptions to high-value experiential learning. Mountainous pine atmospheres provide sensory immersion that prepares visitors psychologically for narrative reception. Combining consultative employee guidance with forest surroundings yields dual cognitive and affective fulfillment. Keywords: Personal Selling, Servicescape, Customer Satisfaction, Educational Tourism, Experiential Marketing
Copyright (c) 2026 Ahmad Ferdiansyah, Nur Ahmad, Satrya Yudha Prastya, Misti Hariasih https://creativecommons.org/licenses/by/4.0
Measuring the Impact of the Interrelationship between the Population Growth Index and the Human Development Index (HDI) in Iraq during the Period (2004-2024)
General Background The interplay between demographic trends and socioeconomic welfare constitutes a central focus within macroeconomic literature. Specific Background In Iraq, an economy dependent on oil revenues, the population expanded significantly from 2004 to 2024 alongside gradual improvements in public welfare indicators. Knowledge Gap Despite recognized demographic shifts, the precise unidirectional or bidirectional causal linkages between population expansion and welfare improvements remain insufficiently quantified within this specific regional context. Aims This study investigates the exact causal direction between the population growth index and the Human Development Index (HDI) in Iraq during the 2004–2024 period. Results Utilizing the Toda-Yamamoto causality test and a vector auto-regression model, the analysis reveals no statistically significant causation flowing from demographic expansion to welfare improvement; conversely, a significant causal transfer exists flowing directly from HDI advancements to population growth. Novelty This research distinctly isolates a unidirectional demographic dependency on welfare metrics in a transitioning economy, refuting assumptions of mutual causality through advanced lag-selection econometric testing. Implications Policymakers must diversify national income sources beyond oil and prioritize sustainable infrastructure, education, and healthcare investments to accommodate the demographically expansive consequences of rising living standards. Highlights: Toda-Yamamoto causality tests confirm unidirectional causation transferring directly toward demographic growth. Econometric testing reveals no significant reciprocal correlation flowing backward toward societal prosperity. Diversifying national revenue streams is necessary to support essential infrastructure and health sectors. Keywords: Human Development Index, Iraqi Population Metrics, Toda-Yamamoto Causality, Demographic Expansion, Sustainable Public Infrastructure
Copyright (c) 2026 Mustafa Nawfal Wajeeh https://creativecommons.org/licenses/by/4.0
Customer Loyalty in the Context of Digital Marketing and Seasonal Demand: A Qualitative Study of J&C Cookies Bandung
General Background Micro, small, and medium businesses must maintain competitiveness in a modern era where buyer retention ensures long-term operational sustainability. Specific Background J&C Cookies Bandung utilizes a multi-channel approach, combining physical outlets with social media engagement while navigating significant production surges during festive periods. Knowledge Gap Limited qualitative research explores the subjective meaning of brand allegiance when navigating the intersection of online communication and cyclical holiday purchasing behaviors. Aims This study analyzes how virtual communication, product quality perceptions, and cultural purchasing rituals collaboratively shape consumer devotion towards local pastry brands. Results The qualitative investigation reveals that enduring consumer commitment stems from a combination of consistent product quality, attractive packaging, and emotional connections tied to cultural festivities. Furthermore, integrating physical retail experiences with responsive virtual engagement creates a cohesive journey that solidifies trust and ritualistic purchasing habits. Novelty This research conceptualizes consumer devotion not merely as a rational economic decision, but as a socio-cultural phenomenon deeply rooted in cultural traditions and virtual interactions. Implications Businesses must harmonize their physical retail presence with consistent online messaging to navigate demand fluctuations and secure enduring market relevance. Highlights: Consistent product quality and attractive packaging secure long-term buyer commitment. Cultural holiday traditions transform routine purchases into meaningful emotional bonds. Harmonizing physical retail operations with virtual engagement ensures business sustainability. Keywords: Brand Trust, Consumer Experience, Multi-Channel Strategy, Holiday Traditions, Qualitative Research
Copyright (c) 2026 Moch. Bayu Kurniawan, Bima Wisnu Wardhana, M. Habibie Ardana Refa, Detak Prapanca https://creativecommons.org/licenses/by/4.0
Analysis of Marketing Strategies in Maintaining the Competitiveness of J&C Cookies Bandung
General Background The food and beverage industry faces increasing market competition driven by corporate expansion and evolving consumer demands. Specific Background J&C Cookies Bandung operates within this dynamic market by implementing a 4P marketing mix framework covering product, price, place, and promotion. Knowledge Gap Although marketing mix performance is widely studied, empirical research analyzing specific 4P implementations to sustain competitive advantage in the cookie industry remains limited. Aims This study analyzes the marketing strategies applied by J&C Cookies Bandung to maintain business competitiveness. Results Findings from focus group discussions, direct observation, and documentation reveal that offering high-quality preservative-free products, setting quality-aligned prices, utilizing direct and digital distribution channels, and running active social media promotions significantly strengthen market presence. Novelty This work establishes a structured evaluation of omnichannel distribution combined with premium quality positioning for specialized local food enterprises. Implications The study demonstrates that systematic management of 4P elements directly enhances customer loyalty, brand awareness, and long-term business sustainability in competitive sectors. Keywords: Marketing Strategy, Marketing Mix, Competitiveness, Food Industry, J&C Cookies Bandung. Key Findings Highlights Premium preservative-free product diversification strengthens customer trust and brand differentiation. Value-based pricing combined with omnichannel distribution enhances market accessibility and consumer loyalty. Active digital promotion drives brand awareness and sustains competitive position in the food market.
Marketing Strategy, Marketing Mix, Competitiveness, Food Industry, J&C Cookies Bandung.
Copyright (c) 2026 Putri Indra Wahyu Ningsih, Tofan Tri Nugroho, Imelda Priska Rahayu, Wanda Amalia, Muhammad Faisal Ardiansyah https://creativecommons.org/licenses/by/4.0
The Role of Product Quality and Brand Image in Enhancing Customer Satisfaction with Cikole Bandung Luwak Coffee
General Background The agricultural beverage industry has transformed from providing conventional functional commodities into an integral component of modern lifestyle consumption. Specific Background This lifestyle shift has escalated the demand for premium specialty varieties, such as luwak beans, which offer unique low-acidity characteristics derived from natural fermentation processes. Knowledge Gap Most existing literature predominantly examines physical attributes within urban commercial shops, leaving a significant empirical void regarding holistic visitor experiences in premium educational plantation ecosystems. Aims This study investigates how intrinsic physical characteristics and extrinsic reputation elements jointly build positive visitor evaluations within a specialized educational destination. Results Descriptive qualitative analysis utilizing interviews, observations, and digital review documentation reveals that the smooth, low-acid taste delivers highly desired functional benefits resulting from strict operational standards. Simultaneously, a strong reputation is cultivated through positive online reviews, clean facilities, and educational services. Peak visitor fulfillment is achieved not in isolation, but through a synergistic accumulation of these high-grade physical goods and comprehensive interactive experiences. Novelty This research demonstrates the successful integration of tangible physical excellence with holistic experiential value in a specialized educational tourism setting, diverging from conventional urban commercial models. Implications Management should maintain strict production procedures to preserve intrinsic taste profiles while optimizing extrinsic facility attributes and storytelling strategies to sustain positive digital reputations and foster long-term loyalty. Highlights: Strict operational procedures ensure intrinsic smooth and low-acid characteristics of specialty beans. Positive digital reviews regarding cleanliness and educational services establish a robust market reputation. Holistic experiential value synergizes with tangible physical goods to foster visitor loyalty. Keywords: Premium Specialty Coffee, Educational Agrotourism, Experiential Value, Digital Market Reputation, Customer Loyalty
Copyright (c) 2026 Muhammad Ali Fikri, Ragil Pangestu , Muhammad Ryvaldo Al Farisy, Nazar Sukma Aqtafwidh, Misti Hariasih https://creativecommons.org/licenses/by/4.0
Analysis of the Influence of Educational Tourism on Tourist Interest, Visitor Satisfaction and Sales Increase at Kopi Luwak Cikole Bandung
General Background Agrotourism integrating hands-on learning experiences serves as a vital innovation within the modern hospitality industry. Specific Background Kopi Luwak Cikole operates as an animal welfare-certified agribusiness model, offering interactive programs featuring transparent production processes and multilingual guidance. Knowledge Gap Comprehensive evaluations structurally linking these specific interactive programs to premium market consumer behavior and business profitability remain limited. Aims This study investigates the connection between learning components, tourist interest, absolute guest contentment, and financial transactions at this destination. Results Qualitative descriptive analysis reveals that direct animal interaction and open production viewing generate a 100% positive feedback rate. This absolute contentment translates into spontaneous on-site purchases, strong word-of-mouth recommendations, and sustained international export orders, positioning the enterprise in SWOT Quadrant I with a strong internal foundation. Novelty This research demonstrates that integrating strict animal welfare principles with transparent agribusiness education yields exceptionally high profit margins and unparalleled customer loyalty. Implications Management should expand digital marketing reach and scale production capacity to capitalize on current market positioning and ensure sustainable commercial growth. Highlights Interactive animal programs achieve perfect positive consumer feedback. Transparent production viewing directly stimulates international export orders. Strategic evaluation confirms strong market positioning requiring capacity expansion. Keywords: Educational Tourism, Civet Coffee,Animal Welfare, SWOT Analysis, Word Of Mouth
Copyright (c) 2026 Nur Hisyam Ramadhani, Firdaus Fahmi, Ahmad Irfan Santoso, Andreyan Ramadani, Ika Oktaviyanti https://creativecommons.org/licenses/by/4.0
The Exclusivity Strategy of Cikole Lembang Luwak Coffee in the Digital Era: A Case Study: Educational Tourism, Premium Prices, and Cross-Border Buyers
This study aims to explore the direct marketing strategy through WhatsApp implemented by Kopi Luwak Cikole, an ethical civet coffee agrotourism site in Lembang, West Bandung Regency, West Java, from the staff's perspective. Using a descriptive qualitative approach through a single case study, primary data were collected through in-depth semi-structured interviews with operational staff managing the facility's digital marketing communications, supported by non-participant observation during a field visit on April 30, 2026. Data analysis followed the interactive model of Miles, Huberman, and Saldana (2020). Findings indicate that WhatsApp serves as the primary marketing communications channel for five key activities: promotional broadcasts, reservation confirmations, pre-visit services, post-visit follow-up, and product inquiry responses. Reservation confirmations are the most effective function, while post-visit follow-up has not been implemented systematically. This study identified that WhatsApp utilization at this facility is still reactive and relies on individual staff initiatives, not reaching its full potential as a structured direct marketing tool. Recommendations include standardizing message templates, developing post-visit flows, and migrating to the WhatsApp Business API to support scalable marketing communications. Highlights: Animal welfare certification builds international consumer trust and justifies high commodity valuation. Inherent production scarcity directly supports the establishment of exclusive market positioning. Online storytelling platforms successfully expand cross-border reach for sustainable agricultural products. Keywords: Agrotourism, Animal Welfare, Cross-Border Consumers, Specialty Coffee, Storytelling
Copyright (c) 2026 Umroatul Mufidah, Shafa Raudhotul Jannah , Eka Ayu Pratiwi, Devia Indrianti, Dewi Andriani https://creativecommons.org/licenses/by/4.0
Exploration of the Implementation of Standard Operating Procedures (SOPs) in the Production Process at J&C Cookies Bandung
General Background Standard Operating Procedures (SOPs) serve as critical operational guidelines for ensuring product quality, operational efficiency, and stringent quality control in the food manufacturing sector. Specific Background J&C Cookies Bandung, a prominent Indonesian bakery enterprise, implements multi-stage production processes for roombutter cookies and holiday hampers distributed locally and internationally. Knowledge Gap However, empirical research exploring real-time SOP implementation, procedural compliance, and quality control mechanisms across each specific stage of cookie manufacturing remains scarce. Aims This study investigates the systematic implementation of SOPs across production stages at J&C Cookies Bandung, evaluating their role in operational effectiveness and identifying execution challenges. Results Utilizing a qualitative descriptive approach via direct field observation, semi-structured interviews, and documentation, findings reveal that SOPs are systematically enforced from employee hygiene preparation to dough mixing, molding, dual-energy baking (170–180°C), and packaging. Novelty This research highlights how strict moisture control, roombutter formulation, and shape-based product differentiation (such as crescent-shaped nastar) simultaneously secure a 1-year preservative-free shelf life and enhanced market competitiveness. Implications Operational adherence to SOPs substantially minimizes contamination risks, standardizes food safety compliance, and elevates consumer trust in medium-scale food processing industries. Keywords: Standard Operating Procedure (SOP), Production Process, Food Industry, Product Quality, Hygiene, J&C Cookies Bandung Key Findings Highlights Standard operating procedures at J&C Cookies Bandung are systematically implemented at every production stage, from employee preparation to product packaging. The product achieves a shelf life of up to one year without preservatives by keeping moisture levels close to zero percent during baking. Product differentiation is successfully established through shape innovations, such as crescent-shaped nastar, and moisture-controlled packaging designs.
Copyright (c) 2026 Ocha Dwi Riestu, Tsaniyah Jumhuriyah, Nayla Rizky Dwi Firnanda , Satrio Sudarso https://creativecommons.org/licenses/by/4.0
Cikole Lembang Coffee Marketing Communication Strategy to Attract Consumer Interest
General Background The rapid expansion of digital technology drives global businesses to adopt electronic commerce for widespread market penetration. Specific Background Conversely, CV. Kopi Luwak Cikole Lembang operates a plantation destination that successfully attracts domestic and international buyers without utilizing electronic commerce as a primary transactional platform. Knowledge Gap Existing literature predominantly examines digital transactional platforms, leaving a significant void regarding how enterprises maintain high market demand through non-electronic commerce approaches. Aims This study analyzes the specific promotional tactics implemented by this destination to stimulate buyer engagement. Results A qualitative descriptive analysis reveals that the enterprise applies advertising, sales promotion, public relations, personal selling, direct outreach, and word-of-mouth endorsements. Instead of digital discounts, the company offers experiential learning and prioritizes animal welfare, which stimulates high product demand, necessitates a pre-order system, and expands the market internationally. Novelty This research demonstrates that integrating experiential activities with direct interpersonal engagement and word-of-mouth generates substantial market demand in an era heavily dominated by digital transactions. Implications Businesses can cultivate transactional, referential, preferential, and exploratory buyer engagement by prioritizing product quality, buyer relationships, and authentic experiences rather than relying exclusively on digital commerce platforms. Highlights: Authentic experiential learning integrated with animal welfare principles generates substantial product demand. Direct interpersonal engagement and word-of-mouth recommendations successfully drive international market expansion. High product quality necessitates pre-order systems despite the absence of electronic commerce platforms. Keywords: Electronic Commerce, Word Of Mouth, Experiential Learning, Animal Welfare, Direct Engagement
Copyright (c) 2026 Putri Pratama Miftachul Julianti, Hawwa Zahrani , Rully Khoirul Azwar, Erma Agustiningsih, Lilik Indayani https://creativecommons.org/licenses/by/4.0
The Role of BJB University Bandung in Building a Learning Organization to Support the Development of Bank BJB Employee Competence
General Background Human resource development in the banking sector requires continuous capability building to adapt to technological changes and competition. Specific Background BJB University serves as an internal corporate university designed to align employee competency development with organizational objectives at Bank BJB. Knowledge Gap However, empirical documentation detailing how corporate universities structure learning organizations in regional banking contexts remains limited. Aims This study analyzes the role of BJB University in establishing a learning organization and enhancing employee competence. Results The findings show that structured competency-based training, leadership programs, coaching, and digital learning platforms foster continuous learning and collaborative innovation. Novelty This paper provides an integrative framework linking corporate university operations with the people, process, and physical evidence dimensions in regional banking. Implications Practically, these results offer strategic guidance for banking institutions to optimize talent retention and organizational agility through structured internal learning ecosystems. Keywords: BJB University, Corporate University, Learning Organization, Competency Development, Human Resources Key Findings Highlights BJB University aligns employee competency development directly with corporate business strategies. Continuous learning is fostered through structured digital learning platforms, leadership development, and mentoring. Organizational capability enhancement depends on the integration of people, process, and physical evidence infrastructure.
BJB University, Corporate University, Learning Organization, Competency Development, Human Resources
Copyright (c) 2026 Siti Nabilah, Revi Anggraeni, Ivanda Febrianti, Mochamad Rizal Yulianto https://creativecommons.org/licenses/by/4.0
Bank BJB's Efforts to Boost Customer Loyalty through Digital Services
General Background Rapid digital transformation in information technology compels the banking industry to shift from traditional physical branches toward digital transaction channels. Specific Background Bank BJB actively develops its digital ecosystem, including the bjb DIGI application, to maintain market competitiveness and enhance customer loyalty. Knowledge Gap Existing research predominantly uses quantitative statistical methods to test service quality variables, leaving a shortage of qualitative studies exploring comprehensive bank strategies and direct customer usage experiences. Aims This study investigates Bank BJB’s strategies in building customer loyalty, evaluates its digital service quality regarding ease of use, speed, and security, and explores customer perceptions. Results Utilizing a descriptive qualitative approach with purposive sampling, in-depth interviews, observation, and documentation, findings reveal that efficient transaction speeds, user-friendly interfaces, and multi-layered security features (PIN, OTP, transaction notifications) foster customer trust, repeat transactions, and referral behaviors. Novelty This study provides qualitative empirical depth by linking specific security and operational features directly to long-term customer commitment and advocacy behavior. Implications Financial institutions must continually optimize user-focused digital quality and security protocols to sustain customer retention in competitive banking markets. Key Findings Highlights: Simplified mobile application transaction processes significantly improve daily consumer comfort and service satisfaction. Comprehensive system security protocols directly cultivate higher transactional trust levels among regional banking clients. Positive user experiences with digital banking applications strongly stimulate spontaneous organic recommendations to external parties. Keywords : Customer Loyalty, Digital Services, Bank BJB, Digital Banking, Banking Technology
Copyright (c) 2026 Fara Ziah Azizah, Nadhifatus Syaidatina Masyitoh, Desy Dwi Cahyani, Indri Satya Octaviana, Lilik Indayani https://creativecommons.org/licenses/by/4.0
Tourism Competitiveness Archetypes and the Frontier Distance Gaps of Uzbekistan
This study analyzes the tourism competitiveness archetypes and frontier destination gaps of Uzbekistan alongside ten leading tourism economies using metrics from the 2024 Travel and Tourism Development Index. By applying unsupervised principal component analysis and k-means clustering, this research reveals a distinct three-tier structure where advanced economies split into two high-performance variants, while Uzbekistan forms an isolated third cluster. The analysis shows that the primary principal component explains 84% of total profile variance, illustrating that the emerging destination faces a broad-based, structural deficit across all evaluation pillars rather than a localized weakness. This study provides recommendations for national policy architectures to move away from isolated single-pillar interventions and instead deploy integrated, multi-dimensional strategies that target balanced long-term upgrading across environmental sustainability, infrastructure, safety, and health frameworks. Highlights: - Three-Tier Competitiveness Archetypes – Advanced economies split into two high-performance variants, while Uzbekistan forms an isolated third cluster. - Structural Profile Deficit – Principal component analysis captures 84% of total variance, revealing broad-based weaknesses across all evaluation pillars. - Integrated Policy Upgrading – Recommendations focus on shifting away from isolated interventions toward multi-dimensional strategies across health and sustainability frameworks. Keywords: Tourism Competitiveness, Cluster Analysis, Principal Components, Archetypes, Destination Benchmarking.
Copyright (c) 2026 Sobirov Bobur https://creativecommons.org/licenses/by/4.0
Implementation of the DIGI Application as a Digital Transformation in Improving Service Quality at Bank Bjb Bandung
General Background The rapid advancement of information technology drives the global banking industry to undergo digital transformation to align with policy directives and meet increasingly digital-oriented customer demands. Specific Background Bank BJB Bandung, a major Indonesian regional development bank, has executed a strategic digital transformation by integrating all electronic banking services into the DIGI mobile platform across Android and iOS operating systems. Knowledge Gap However, empirical literature presents mixed findings regarding the impact of digital transformation on banking service quality, while qualitative evaluations of single-platform integration in regional banking operational contexts remain understudied. Aims This study investigates the practical operational implementation of the DIGI application at Bank BJB Bandung and evaluates its direct influence on multidimensional service quality. Results Utilizing a qualitative descriptive approach with structured observation, bank practitioner key informant insights, and source-technique triangulation, findings demonstrate that DIGI systematically enhances service efficiency, 24/7 accessibility, and multi-layered transaction security. Novelty This research highlights how hybrid banking models successfully synthesize legacy system features—such as bjb SMS—into a unified smart mobile ecosystem featuring advanced digital onboarding (E-KYC), voice text commands, and tailored services like civil servant loan disbursements. Implications A planned, structured digital transformation substantially elevates service quality dimensions and reinforces long-term customer trust in modern banking operations. Key Findings Highlights : Systematic marketing analytics capability serves as the foundational data infrastructure for understanding consumer needs. Verified brand trust functions as the vital mediating driver converting initial brand image interest into repeat purchases. Synchronized management of consumer data and quality consistency maximizes long-term buyer retention in food companies. Keywords : Digital transformation, DIGI Application, Service Quality, Mobile Banking, Bank Bjb
Copyright (c) 2026 Rizky Eka Febriansah https://creativecommons.org/licenses/by/4.0
Consumer Interaction, Perception, and Decision: An Observational Study of Visitor Behavioral at Kopi Luwak Cikole
This study aims to analyze the impact of interactions and consumer perceptions on the purchasing decisions of visitors at Kopi Luwak Cikole, Bandung. The background of this research is due to the growing trend of coffee tourism and changes in people's lifestyles that make cafes a place for social gatherings as well as a recreational facility. The methodology used was a descriptive qualitative approach through direct observation, short interviews, and documentation. Research findings indicate that the way visitors interact with each other, communicate with staff, and engage on social media can contribute to a better shopping experience. Consumers' perceptions regarding the natural environment, the service provided, the taste offered, and the available facilities also influence their desire to buy coffee and revisit. Visitors not only evaluate the quality of the products, but also pay attention to the emotional experience as well as the comfort at the place. The combination of social interaction and positive perceptions has been proven to strengthen purchasing decisions. This study is expected to serve as a reference for café managers in improving services and marketing strategies that focus on consumer experience. Highlights: Active communication among visitors and staff generates positive emotional shopping experiences. Favorable evaluations of natural environments and educational facilities dictate buying choices. Integrated recreational concepts foster higher patron loyalty and subsequent revisit intentions. Keywords: Behavioral Dynamics, Emotional Engagement, Educational Facilities, Destination Management, Revisit Intentions
Copyright (c) 2026 Cindy Berliana Febriyanti, Chintya Sari Monica Putri, Inggrit Putri Admadaraja Admadaraja, Nadine Marsha Zerlinda, Tofan Tri Nugroho https://creativecommons.org/licenses/by/4.0
Innovation and Networking as a Succession Strategy for the JNC Cookies Family Bussines
This study aims to analyze the family business succession strategy at JNC Cookies through the application of innovation and networking to ensure business sustainability. Family businesses play a vital role in the economy but often face challenges during the intergenerational leadership transition process. This study employs a descriptive qualitative method, using data collection techniques such as observation and in-depth interviews with the business owner, the next generation, and the management of JNC Cookies. The results indicate that product and marketing innovation are key factors in enhancing the company’s competitiveness. JNC Cookies drives innovation through the development of new flavor variants, attractive and eco-friendly packaging designs, and the use of digital media as a promotional tool. Furthermore, the network built with suppliers, resellers, distributors, and other business partners has proven effective in expanding the market and maintaining business stability. A succession strategy that actively involves the next generation also helps the company sustain the family business amid increasingly competitive conditions in the food industry. Thus, the combination of succession strategy, innovation, and networking is a critical factor in ensuring the long-term sustainability of JNC Cookies. Highlights: Developing novel flavor profiles and sustainable packaging guarantees market competitiveness. Establishing robust reseller ecosystems mitigates operational risks during leadership transitions. Active next-generation involvement synchronizes traditional values with modern digital promotions. Keywords: Leadership Transitions, Eco-Friendly Packaging,Distribution Ecosystems, Product Differentiation, Collaborative Partnerships
Copyright (c) 2026 Galih Putra Wardana Wardana, Aldy Yonanda, Feby Restu Rachmariandre, Aris Tri Saputra, Rifdah Abadiyah https://creativecommons.org/licenses/by/4.0
Exploring Cikole: What Drives Millennials to Visit and Return to Lembang Ecotourism
General Background Understanding youth tourism behavior is essential for sustainable destination management. Specific Background Cikole Lembang offers pine forest aesthetics and ethical civet coffee experiences. Knowledge Gap However, qualitative insights into how millennial push-pull motivations shape revisit intentions in ethical ecotourism remain limited. Aims This study investigates push and pull factors influencing millennial visitors and identifies key determinants of their revisit intentions. Results Qualitative thematic analysis reveals urban escape and social media content creation as dominant push factors, while pine forest aesthetics and transparent animal welfare practices serve as core pull factors. Revisit intentions are strongly driven by memorable emotional experiences and authentic peer recommendations. Novelty The findings highlight that intentional product scarcity and transparent ethics build long-term visitor loyalty without aggressive digital marketing. Implications Ecotourism managers can foster sustainable loyalty by prioritizing authentic experiences and animal welfare over promotional volume. Key Findings Highlights Escaping urban stress and generating social media content act as interconnected internal push drivers for young tourists. Transparent animal welfare standards transform initial visitor skepticism into long-term trust and destination loyalty. Strategic product scarcity and operational consistency sustain customer retention more effectively than aggressive promotions. Keywords: Revisit Intention, Push-Pull Theory, Cikole Lembang, Social Media, Animal Welfare
Revisit Intention, Push-Pull Theory, Cikole Lembang, Social Media, Animal Welfare
Copyright (c) 2026 Dewi Ratih Puspito Retno, Mauliyah Nurul Azizah, Puput Emilia Putri, Ainin Ainin Nujulah, Rifdah Abadiyah https://creativecommons.org/licenses/by/4.0
Implementation of Digitalization of Banking Services in Improving Customer Satisfaction: Evidence from Bank BJB Bandung
General Background Rapid expansion in digital financial services drives commercial and regional development banks to accelerate technological investments to remain competitive. Specific Background Bank BJB Bandung Branch, a prominent regional bank in Indonesia, implements a digital ecosystem led by the DIGI Mobile platform to transition branch roles toward problem-solving and customer acquisition. Knowledge Gap However, empirical research exploring qualitative frontline perspectives on digital banking implementation and customer satisfaction within the unique institutional context of regional development banks remains limited. Aims This study investigates how digital banking implementation affects customer satisfaction, identifies key satisfaction determinants using an extended Technology Acceptance Model (TAM), and formulates field data-based strategic recommendations. Results Applying a qualitative descriptive single-case study approach via semi-structured interviews with operational staff, direct observation, and secondary data triangulation, findings reveal that perceived ease of use and perceived usefulness dominate customer satisfaction, while peak-hour system stability and onboarding barriers present critical vulnerabilities. Novelty This research highlights the pivotal role of transactional transparency, proactive digital security communication, and human customer support as vital mediating layers between technological capabilities and long-term user trust. Implications Strategic adherence to continuous security guidance, peak-load capacity optimization, and structured digital onboarding significantly enhances customer retention, digital literacy, and service delivery across regional banking institutions. Keywords : Digitalization, Customer Satisfaction, Mobile Banking, Regional Banks, Technology Acceptance Key Findings Highlights Perceived ease of use and perceived usefulness serve as the primary drivers of digital service adoption and satisfaction. Initial digital onboarding remains constrained by mandatory physical ATM activation requirements. System stability during peak transaction periods constitutes the most critical vulnerability for customer experiences.
Copyright (c) 2026 Amanda Wuwut Nabilla, Ardelina Rahmawati, Diana Kamila, Azmi Adibah, Mas Oetarjo https://creativecommons.org/licenses/by/4.0
Implementation of Marketing Strategy At J&C Cookies Bandung in an Effort to Increase Sales
This article aims to examine the implementation of marketing strategies implemented by J&C Cookies Bandung in an effort to increase sales volume. The Food and Beverage (F&B) sector in Indonesia, especially the cake and snack category, shows significant growth along with increasing public demand. As one of the key players in this sector, J&C Cookies must implement appropriate and flexible marketing strategies. This study uses a qualitative descriptive method with a field research approach. Data collection was carried out through observation, in-depth interviews, and document collection. The research findings show that J&C Cookies implements various marketing strategies, including digital marketing, branding, product development, pricing, distribution, and promotion. The effective implementation of the marketing mix (7P) and the STP (Segmentation, Targeting, Positioning) approach has been proven to increase sales and expand J&C Cookies' market share. Highlights: Integrating the 7P principles with targeting approaches broadens consumer reach significantly. Deploying physical storefronts alongside digital reseller networks optimizes product accessibility. Seasonal influencer collaborations combined with aesthetic packaging successfully secure competitive advantages. Keywords: Digital Promotion, Distribution Networks, Aesthetic Packaging, Target Segmentation, Influencer Collaborations
Copyright (c) 2026 Mochamad Rizal Yulianto, Gustiawan Budi Pradana, Mahda Mufarrikhah, Chofivah Alif Tiani, Ariska Putri Ramadhani https://creativecommons.org/licenses/by/4.0
Conceptual Analysis of Marketing Analytics, Brand Image, and Brand Trust in Building Brand Loyalty: A Literature Study in the Context of PT Joyci Nusantara Cemerlang
General Background Intensifying digital competition in the food and beverage industry compels companies to maintain long-term consumer relationships and sustain customer retention. Specific Background PT Joyci Nusantara Cemerlang, an Indonesian food company, faces challenges in fostering brand loyalty within a dynamic market where consumers evaluate products across digital platforms. Knowledge Gap Existing literature offers conflicting findings on direct brand image impacts and lacks literature syntheses integrating technical marketing analytics with behavioral consumer brand metrics within local food enterprises. Aims This study conducts a conceptual literature review analyzing the interrelated roles of marketing analytics, brand image, and brand trust in constructing brand loyalty. Results Synthesizing ten open-access national journal articles published between 2020 and 2026 via qualitative literature analysis, results show marketing analytics provides foundational data to decode consumer preferences, brand image shapes initial perceptions, and brand trust acts as a vital bridge reinforcing repeat purchase commitments. Novelty The research establishes a unified conceptual model positioning marketing analytics as an informational decision-making base that aligns brand image signals with empirical customer evidence to build brand trust. Implications Food companies must synchronously manage customer data, visual brand equity, product quality proof, and complaint resolution standards to elevate customer retention. Key Findings Highlights : Systematic marketing analytics capability serves as the foundational data infrastructure for understanding consumer needs. Verified brand trust functions as the vital mediating driver converting initial brand image interest into repeat purchases. Synchronized management of consumer data and quality consistency maximizes long-term buyer retention in food companies. Keywords : Marketing Analytics, Brand Image, Brand Trust, Brand Loyalty, PT Joyci Nusantara Cemerlang
Copyright (c) 2026 Rezza Dwi Amalia, Dias Erwanda, Tasya Oktavia, Khoirun Nisak https://creativecommons.org/licenses/by/4.0
Green Economy as a Sustainability Strategy for Cikole Bandung Civet Coffee Production
General Background The specialty coffee sector increasingly faces scrutiny regarding environmental impacts and ethical production standards. Specific Background Civet coffee production requires balancing economic profitability, ecological preservation, and animal welfare compliance. Knowledge Gap Comprehensive field frameworks integrating natural geographical advantages, traditional processing, and byproduct upcycling within civet coffee operations remain inadequately documented. Aims This study analyzes the implementation of green economy principles at Cikole Luwak Coffee as a sustainable production model. Results The operation successfully leverages Lembang highland geography for natural temperature regulation, natural enzymatic digestive fermentation, solar drying energy efficiency, eco-education tourism, and coffee waste upcycling into cosmetic products. Novelty This research establishes an empirical five-dimension green economy framework combining animal welfare compliance with circular bioeconomy practice in specialty coffee agritourism. Implications Practitioners can adopt these integrated ecological operations to mitigate international welfare criticisms while enhancing product value and tourism revenue. Key Findings Highlights Natural highland geographic conditions and solar drying methods eliminate the need for energy-intensive processing technologies. Integrating animal welfare standards with eco-education tourism creates sustainable revenue streams beyond raw coffee sales. Upcycling coffee production residues into skin cosmetic products achieves zero-waste operational goals. Keywords: Green Economy, Civet Coffee, Production Sustainability, Agrotourism, Circular Economy
Green Economy, Civet Coffee, Production Sustainability, Agrotourism, Circular Economy
Copyright (c) 2026 Tasya Novia Sari, Shinta Eka Meilinda, Ananda Keisha Maulid Nabila, Dewi Andriani https://creativecommons.org/licenses/by/4.0
Analysis of the Implementation of Tourism Education and Animal Welfare on the Formation of the Premium Cikole Civet Coffee Brand Image
General Background The global civet coffee industry faces severe reputational risks due to animal exploitation concerns in commercial captivity. Specific Background Kopi Luwak Cikole in Lembang applies ethical agrotourism integrating interpretive communication education and animal welfare principles to differentiate its market position. Knowledge Gap Empirical studies explicitly linking visitor interpretive education and observable animal welfare standards with premium brand image formation remain scarce. Aims This study analyzes how tourism education and animal welfare practices synergistically contribute to building a premium brand image. Results Findings show interpretive communication shifts visitor perception from initial skepticism to value justification, while transparent Five Freedoms implementation provides ethical trust that legitimizes premium pricing. Novelty This research reveals a sequential synergistic mechanism where cognitive educational alignment and ethical legitimation jointly construct competitive brand equity. Implications Agritourism managers can utilize transparent animal welfare and structured interpretation to counter negative industry narratives and establish sustainable premium brand positioning. Key Findings Highlights Interpretive communication successfully shifts visitor perceptions to justify premium pricing for ethical civet coffee. Transparent implementation of the Five Freedoms builds ethical trust and mitigates global industry exploitation criticisms. Synergistic interaction between visitor education and animal welfare practices constructs a unique, hard-to-replicate brand image. Keywords: Tourism Education, Animal Welfare, Premium Brand Image, Civet Coffee, Ethical Agrotourism
Tourism Education, Animal Welfare, Premium Brand Image, Civet Coffee, Ethical Agrotourism
Copyright (c) 2026 Muhammad Rizki Akbar Al Afif, Dhioktafian Binawan Putra, Tegar Bahrul Nasrulloh, Akhmad Alfandi Ardhiansyah https://creativecommons.org/licenses/by/4.0
The Impact of Employing Artificial Intelligence on Public Utility Services
The use of AI technologies is introducing a dramatic change to public utilities because of the widening application in many aspects of administration and services. This change has had direct impact on the quality of services delivered to the people in the form of speed, accuracy and delivery mechanisms, and has also altered the arrangement of relationship between the administration and the service beneficiaries. The provision of public services is no longer conducted as a conventional input based on the manual process; it is becoming more and more dependent on the smart system that can process and analyze the information and make the decision or suggest the solution automatically or semi-automatically. Against this backdrop, several implications of using artificial intelligence in public utilities have been identified be it in the nature of enhancing efficiency and the quality of performance, or the legal and regulatory concerns that it can present in respect to accountability, transparency as well as safeguarding rights. Therefore, AI has assumed one of the leading roles in the creation of the public services and in the reconstruction of the law concerning the functioning of the public utilities in Iraq.
Copyright (c) 2025 Ekhlas Abarahim Khalf Ebrahim Alzubaydi https://creativecommons.org/licenses/by/4.0
Reading and Writing The Qur’an to Improve The Faith andPiety Of Student At Muhammadiyah Elementary Schools
General Background Character education in elementary schools serves as a crucial foundation for student moral growth. Specific Background Muhammadiyah Elementary Schools implement structured Qur’anic reading and writing habituation to build Islamic character from an early age. Knowledge Gap Limited empirical research addresses how daily Qur’anic literacy routines simultaneously nurture student cognitive skills, faith, and piety. Aims This study investigates the contribution of Qur’anic reading and writing habituation to enhancing elementary student faith and piety. Results Findings show that systematic routines involving reading, writing hijaiyah letters, and memorizing short surahs significantly improve student worship discipline, religious confidence, and Islamic morals. Novelty The research reveals an integrated habituation model connecting motoric writing exercises with spiritual character formation in elementary education. Implications These insights offer a practical framework for primary schools to establish effective religious habituation strategies that strengthen foundational faith and daily piety. Key Findings Highlights Structured daily Qur’anic literacy routines foster early cognitive and spiritual development simultaneously. Step-by-step hijaiyah writing and memorization exercises enhance student worship discipline and confidence. Integrated religious habituation effectively builds long-term piety and Islamic moral character in students. Keywords: Qur’anic Literacy, Elementary School, Faith Development, Piety Habituation, Islamic Character
Qur’anic Literacy, Elementary School, Faith Development, Piety Habituation, Islamic Character
Copyright (c) 2026 Dwi Silvi Atuszahroh, Risha Dwi Nur Laily, Andina Nurnida Hidayanti, Nur Efendi https://creativecommons.org/licenses/by/4.0
Peningkatan Improving Operational Efficiency Through Innovation and Human Resource Development
General Background Modern business units must continuously optimize internal management processes to maintain competitiveness in dynamic markets. Specific Background Retail business operations face challenges in balancing work flexibility, cross-departmental coordination, and employee competency development. Knowledge Gap How informal internal coaching and workforce rotation interact to optimize daily operational efficiency remains under-explored in field-based management studies. Aims This study examines the role of innovation and human resource development in improving operational efficiency within a commercial business unit. Results Field observations and managerial interviews reveal that operational efficiency improves through product-category promotions, structured work rotation, shift scheduling, and weekly performance reviews. Novelty The findings demonstrate an operational framework connecting informal field-based mentoring with cross-unit coordination to overcome technical skill limitations. Implications Businesses can strengthen operational resilience by combining flexible workforce allocation with structured internal skill development. Key Findings Highlights Differentiated promotion strategies and structured shift scheduling streamline daily business unit workflow. Job rotation combined with informal field mentoring improves employee adaptability and service quality. Weekly performance evaluations against key indicators enable prompt operational adjustments and problem resolution. Keywords: Operational Efficiency, Human Resource Development, Organizational Innovation, Workforce Rotation, Business Performance
Operational Efficiency, Human Resource Development, Organizational Innovation, Workforce Rotation, Business Performance
Copyright (c) 2026 Indah Rizqi Tsania, Ira Cahyanti, Talitha Salsabila, Sri Rohimah, Herlinda Maya Kumala Sari https://creativecommons.org/licenses/by/4.0
Analysis of the Effectiveness of Collecting Regional Economic Data through the Business Tagging System: A Study at BPS Sidoarjo
General Background Reliable economic statistics form the foundation for policy-making and regional development planning. Specific Background Central Statistics Agency in Sidoarjo implements digital business tagging using SW Maps and Kendedes Mobile to record multi-scale business units. Knowledge Gap Previous research primarily examined paper-based or web-based surveys, leaving the effectiveness of geospatial business tagging unexplored. Aims This study analyzes the effectiveness of business tagging in supplying accurate data for regional economic planning. Results Findings demonstrate that digital tagging enhances spatial recording accuracy, streamlines Statistical Business Register profiling, and minimizes data duplication through clear field tracking mechanisms. Novelty The research establishes an empirical framework integrating mobile GIS applications into local business directory updates for economic censuses. Implications Digital tagging significantly improves regional gross domestic product estimation, supporting data-driven economic governance and sustainable policy formulation. Key Findings Highlights Mobile tagging applications significantly streamline field business profiling and geocoding precision. Integrated digital directories prevent redundant data collection in regional business registers. Enhanced business registry accuracy directly improves regional economic planning and census preparation. Keywords: Business Registration, Regional Economy, Statistical Business Register, Digital Technology, Geospatial Tagging
Business Registration, Regional Economy, Statistical Business Register, Digital Technology, Geospatial Tagging
Copyright (c) 2026 Yunita Wulandari, Sofia Naya Febriyanti, Satrio Sudarso https://creativecommons.org/licenses/by/4.0
Marketing and Production Strategy for Impala Crackers at Dua Bebek MSME, Kandangan Village, Krembung District, Sidoarjo Regency, East Java
General Background Small and medium enterprises in the snack food sector play a vital role in local economic sustainability and community employment generation. Specific Background Kerupuk Impala Dua Bebek operates within traditional distribution networks, applying basic marketing mix strategies to maintain regional market presence. Knowledge Gap However, the transition mechanism from conventional manual distribution to digital commerce among resource-constrained food enterprises remains insufficiently explored. Aims This study analyzes product, pricing, distribution, and promotional strategies while assessing their operational impacts on enterprise competitiveness. Results Findings reveal that relying on manual marketing and additive-free production preserves product safety and local employment, but restricts shelf life and geographic market reach. Novelty This research highlights the operational trade-offs between additive-free food manufacturing and conventional distribution limitations in rural micro-enterprises. Implications Small food producers must adopt structured e-commerce strategies to mitigate competitive vulnerabilities and expand market boundaries beyond local regions. Key Findings Highlights Manual distribution and reliance on local market orders limit geographic expansion and sales growth. Manufacturing additive-free food products enhances safety but restricts shelf life and distribution range. Adopting digital platforms offers structured pathways to overcome conventional marketing constraints. Keywords: Marketing Strategy, Micro Enterprise, Traditional Distribution, Food Production, Market Reach
Marketing Strategy, Micro Enterprise, Traditional Distribution, Food Production, Market Reach
Copyright (c) 2026 Mochammad Yusril Umam, Ika Oktaviyanti https://creativecommons.org/licenses/by/4.0
Bandiera Official's Promotional Strategy to Encourage Environmentally Conscious Fashion Consumers
General Background Rapid fast-fashion cycles frequently trigger overproduction and environmental degradation in the garment sector. Specific Background Bandiera Official addresses these market challenges by integrating sustainable practices, modular designs, and digital marketing techniques. Knowledge Gap However, practical frameworks combining eco-friendly material transitions with structured promotional and supply chain strategies in fashion SMEs remain understudied. Aims This study analyzes strategic solutions for overproduction, eco-conscious material adoption, social media engagement, and discount management. Results Findings indicate that combining pre-production market research, organic materials, tailored discount structures, and targeted influencer collaborations optimizes operational efficiency and brand loyalty. Novelty This research provides an integrative framework linking eco-conscious fashion operations with direct digital promotional channels for emerging brands. Implications The proposed approach offers fashion entrepreneurs actionable guidance to achieve sustainable growth and strong competitive positioning. Keywordspromotion strategy; environmentally conscious; sustainable fashion; digital marketing; inventory management. Key Findings Highlights Modular designs and pre-production research mitigate overproduction and deadstock issues. Organic material adoption combined with supplier evaluation supports eco-friendly manufacturing goals. Strategic referral discounts and influencer collaborations strengthen social engagement without compromising margins. Keywords: Promotion Strategy, Environmentally Conscious, Sustainable Fashion, Digital Marketing, Inventory Management
Promotion Strategy, Environmentally Conscious, Sustainable Fashion, Digital Marketing, Inventory Management
Copyright (c) 2026 Mohammad Dwi Fajar Romadhon Dwi Fajar, Dewi Komala Sari https://creativecommons.org/licenses/by/4.0
Digital Marketing Strategy to Increase Product Sales at PT Mega Finance
General Background Technological advancements significantly shift consumer behaviors within the financial and consumer credit sectors. Specific Background Consumer finance entities, including PT Mega Finance, navigate intense market competition against digital financing providers by adapting online promotional approaches. Knowledge Gap However, prior studies often examine social media engagement and customer relationship management in isolation rather than exploring their integrated operational synergy. Aims This study investigates integrated digital marketing tactics, specifically social media engagement and direct messaging, to improve product sales and customer retention. Results Findings show that targeted Facebook and TikTok content expands audience reach, while automated direct message blasting successfully re-engages existing clients, driving higher conversion rates. Novelty This work establishes an empirical framework combining social media acquisition with database-driven re-engagement tailored for traditional non-bank financial institutions. Implications The proposed model provides a cost-effective operational roadmap for financing firms seeking sustainable competitive advantages in digital ecosystems. Key Findings Highlights Differentiated social media channels capture distinct demographic segments effectively. Direct messaging campaigns drive higher conversion rates among existing client databases. Combining social media with database re-engagement lowers customer acquisition costs. Keywords: Digital Marketing, Sales Strategy, Customer Relationship Management, Social Media, Customer Reengagement
Digital Marketing, Sales Strategy, Customer Relationship Management, Social Media, Customer Reengagement
Copyright (c) 2026 Fira Firnanda, Lilik Indayani https://creativecommons.org/licenses/by/4.0
Optimizing Social Media in Building Brand Awareness at the Nda Sha Snacks UKM in Sumorame Village, Sidoarjo
General Background Social media platforms serve as vital instruments for micro-enterprises to expand market reach. Specific Background For culinary micro-enterprises like Jajanan Nda Sha, Instagram offers a visual-heavy channel to engage local consumers. Knowledge Gap However, high posting frequency often fails to build brand awareness due to unanalyzed metric data and inconsistent visual strategies. Aims This study analyzes social media optimization to build brand awareness through a structured, data-driven approach. Results Findings reveal that integrating Instagram Insight analytics, defining a uniform visual identity, leveraging interactive story features, targeting local hashtags, and monitoring key performance indicators substantially improve performance. Novelty This work establishes a quantitative metric-guided framework tailored specifically for resource-constrained culinary micro-enterprises. Implications The proposed strategy provides actionable guidelines for small business owners to transform basic social media presence into measurable promotional effectiveness. Key Findings Highlights Low engagement stems from intuitive posting schedules rather than performance metric analysis. Combining visual consistency with interactive features drives audience engagement effectively. Quantitative KPI benchmarks ensure sustainable social media marketing for local businesses. Keywords: Social Media Optimization, Instagram, Brand Awareness, Micro-Enterprises, Digital Strategy
Social Media Optimization, Instagram, Brand Awareness, Micro-Enterprises, Digital Strategy
Copyright (c) 2026 Dyah Tuhrotul Fuada, Adhelia Cahya Puspita, Muhammad Sonhaji, Rizqy Mutawakkil Ngalalloh https://creativecommons.org/licenses/by/4.0