Procedia of Social Sciences and Humanities
Procedia of Social Sciences and Humanities (PSSH) is published by Universitas Muhammadiyah Sidoarjo four times a year. Procedia of Social Sciences and Humanities (PSSH) provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Procedia of Social Sciences and Humanities (PSSH) aims is to provide a place for academics and practitioners to publish original research and review articles. The articles basically contains any topics concerning in Social science. Procedia of Social Sciences and Humanities (PSSH) is available in online version. Language used in this Proceeding series is English.
Bridging Urban Gaps Through Strategic Digital Infrastructure in Sulaymaniyah City
The study examines how digital infrastructure affects urban life in Sulaymaniyah through its evaluation of the relationships between urban development and public services and digital economic progress. The evaluation of digital infrastructure distribution requires analysts to merge quantitative and qualitative methods along with GIS technology data processing for assessing urban quality of life. The research investigates Sulaymaniyah to reveal the operational mechanism of smart city policies through an assessment of their roles in developing sustainable urban growth with digital infrastructure. The fundamental outcomes from digital infrastructure expenditures enhance quick service delivery speed and enable partnerships that help sustain urban development zones. Public authorities should create supportive policies for digital transformation and form partnerships between public and private organizations to develop urban digital infrastructure according to the document. Highlights: Integration of Methods: Evaluating digital infrastructure in Sulaymaniyah requires both qualitative and quantitative analysis, supported by GIS technology. Smart City Focus: The study explores how digital infrastructure supports sustainable urban growth and the implementation of smart city policies. Policy and Partnerships: Effective urban digital development depends on supportive public policies and collaboration between public and private sectors. Keywords: Digital Infrastructure, Digital Transformation, Smart Cities, Urban Development, Geographic Information Systems (GIS).
Copyright (c) 2025 Fatima Ibrahim Tuamah Al-Douri
Identity Strategy On Instagram Social Media: How Dian Sastrowardoyo Faces Privacy And Surveillance Challenges
This research explores how public figures, particularly Dian Sastrowardoyo, shape their online identities on Instagram and manage context collapse, as well as the risks and opportunities faced related to privacy and surveillance. Using the content analysis method pioneered by Harold D. Lasswell and netnography, the data was collected through online observation and content analysis from Dian Sastrowardoyo's Instagram account. The results show that Dian uses Instagram to form an online identity consistent with her public image as an actress and activist, with key patterns such as image consistency, social activism, and limited personal life. In managing context collapse, Dian uses strategies such as audience segmentation, curated content, and the use of different languages. The research also identified significant privacy risks, including the potential for misuse of personal information and surveillance by media and fans, as well as opportunities to expand influence and reach a wider audience. With the right strategy, Dian can manage these risks and take advantage of the opportunities that exist to strengthen her online identity. This research provides in-depth insights into the dynamics of online identities and privacy challenges in the digital era, as well as the importance of the right strategies in managing online identities and maintaining privacy on social media.
Copyright (c) 2025 Wildan Bisma Radiyan, Moch. Nur Faizin, Moch. Nur Faizin
Online Identity of Influencer @INIGANTA on Tiktok Social Media
Development of information and communication technology was changed the way individuals interact and build online identities in social media. The aims of this study to analyze the online identity of Aganta Ramadanu, known as @iniganta on TikTok, the context creator of the comedy content presented. The method qualitative approach with content analysis was used, which allows researchers to explore how Aganta builds a consistent and authentic self-image on the platform. The results showed that Aganta successfully managed the challenge of context collapse, where diverse audiences have different expectations, while still maintaining authenticity in the uploaded content. In addition, the research also identifies the risks and opportunities Aganta faces regarding privacy and participatory surveillance, and their impact on interactions with audiences. The findings provide insights into how online identities can be shaped and managed in the age of social media, as well as the importance of personal branding strategies in creating strong relationships with followers.
Copyright (c) 2025 Awalia Amanda, Cantika Aprilia Larasati
The The Influence of Digital Identity on Indonesia's Young Generation on Awkarin's Instagram Post
Awkarin's digital identity has become an interesting phenomenon among the young generation of Indonesia. This article explores how Awkarin builds and maintains his online identity across various social media platforms, as well as its impact on the behavior and views of the younger generation. Through a combination of authentic, controversial, and inspiring content, Awkarin managed to manage diverse audiences while facing the challenge of 'context collapse', where various audience segments meet in one digital space. In addition, this article also highlights the strategies that Awkarin uses to maintain its authenticity amid the risks and opportunities that come with privacy and surveillance in the digital environment. With this in-depth analysis, it is hoped that it can provide valuable insights for the younger generation on the importance of building a strong and authentic digital identity, as well as how to navigate the online world wisely and carefully.
Copyright (c) 2025 Lora Langit Rafidah Azaria Perlita, Madinatul Munawaroh
Online Identity Analysis of Dokter Detektif As a Skincare Product Education Doctor On Tiktok Social Media
Detective Doctor or commonly known as Doktif, a Beauty Doctor is also a public figure who is active on social media, especially on the Tiktok platform. The Doktif TikTok account that is usually used to actively produce content is @DokterDetektif. The detective doctor is known as an educator who focuses on skincare products. By using a Mask on his eyes which is typical of a Detective Doctor. He is known to be critical of excessive claims that are often found in beauty products, especially related to active ingredients that do not match This study seeks to assess and interpret the laboratory test results created by the Detective Doctor. his online identity as an educator of beauty / skincare products on social media, especially Tiktok, by using a Mask for his disguise. This study applies Erving Goffman's Dramaturgy theory and employs a qualitative descriptive research method through observations conducted on TikTok social media. The findings of the study are derived from the analysis. show that the Detective Doctor has succeeded in providing education based on official evidence even though the identity of the Detective Doctor is kept secret.
Copyright (c) 2025 Mutiara Mujahidah Hanifah Tiara
Analysis of Fadil Jaidi's Online Identity on TikTok
The development of information and communication technology has facilitated the emergence of various social media platforms, including TikTok, which serves as a strategic tool for individuals and public figures to build their online identity. This study aims to analyze the strategies employed by Fadil Jaidi in constructing his digital identity through TikTok content. Using a descriptive qualitative approach, this case study explores elements such as authenticity, context management, and collaboration in shaping Fadil Jaidi's image. The findings reveal that Fadil successfully creates a relatable, consistent, and engaging persona through audience interactions and content reflecting familial values and humor. Despite challenges like context collapse and privacy risks, Fadil effectively leverages social media opportunities to strengthen his personal branding. This research provides insights into the dynamics of digital identity in an increasingly interactive social media era.
Copyright (c) 2025 Dea Armawati, Airlangga Cipta Juliananta Putra
Coach Justin’s Self-Identity Formation on Youtube Social Media
This study analyzes Coach Justin's self-identity formation as a professional football coach on YouTube social media. This qualitative research uses the content analysis method to understand how Coach Justin builds his identity through video content, comments and interactions with the audience. The results showed that Coach Justin succeeded in building an identity as a coach who is professional, inspiring and close to his audience through educational, motivational and interactive content. The research also found that Coach Justin uses effective communication strategies such as casual language, humor and analogies to convey complex football messages. In addition, interaction with the audience through comments and live streaming also strengthens Coach Justin's relationship with his followers. This research contributes to the understanding of the role of social media in self-identity formation and effective communication. The results can serve as a reference for coaches, influencers and other content creators to build effective self-identity on social media.
Copyright (c) 2025 Galang Bagus Kurniawan, Faizal Bakhron Adabi
Influencer Analysis of Prilly Latuconsina’s Online Identity in Building Public Image on Instagram
This research aims to analyze Prilly Latuconsina's online identity in building her public image through the Instagram platform. This research uses descriptive qualitative research method by analyzing the content of Prilly's uploads on Instagram, including photos and captions that reflect the values and messages she wants to convey to the audience. The results of this study show that Prilly succeeded in creating a positive and inspiring image through effective visual and narrative communication strategies, reflecting her role as an artist and educator. Erving Goffman's dramaturgy theory is applied to understand how Prilly builds her public image on social media, by distinguishing between the “front stage” and “back stage” in her social interactions. The results of this study provide insight into the importance of personal branding in the context of social media for public figures.
Copyright (c) 2025 Nike Firnanda Dwi Amelia, Sevia Nur Fadhilah, Poppy Febriana
Analysis of Self-Presentation in dr. Richard Lee's Social Media Accounts as a Public Figure in Indonesia
This research aims to analyze the self-presentation strategies implemented by Dr. Richard Lee, a public figure in Indonesia, via his social media account. In this research, the author refers to the self-presentation theory put forward by Erving Goffman, which explains how individuals manage the impressions they convey to audiences in various social situations. With a qualitative descriptive approach, data was collected through observation of Dr. Richard Lee, which includes published videos, photos and texts. The research results revealed that Dr. Richard Lee applies a front stage strategy to build his professional image as a beauty doctor and educator, while creating a personal relationship with the audience through content that tends to be informal and humorous.
Copyright (c) 2025 Nafridha Maulidina , Nur Aini
Digital Dramaturgy: Raffi Ahmad's Identity Formation and Privacy Management on Instagram
This research discusses the digital dramaturgy strategy of Raffi Ahmad, a prominent figure in Indonesia. It investigates how he shapes his identity as a star, businessman, and family man, and manages his privacy on the Instagram platform. The research focuses on his online identity formation, audience management while maintaining his authenticity, and the opportunities and challenges he faces regarding privacy and participatory surveillance. Various theories and concepts such as online identity formation, parasocial relationships, context collapse, and privacy and participatory surveillance are used to explain this phenomenon. The purpose of this research is to explain effective strategies for public figures to manage their digital identities.
Copyright (c) 2025 Zhafira Adenia Brameswari, Mas Aldrin Zagna Rania Kartika
Analysis of Vina Muliana (@vmuliana)'s Online Identity Formation as a TikTok Influencer
In the digital age, social media serves as an important platform for individuals to express themselves and build identities. Vina, who has more than 9.5 million followers, utilizes TikTok to share job search tips, resume building, and interview techniques based on her experience as an HR Senior Associate at a State-Owned Enterprise (SOE). The research method used is a qualitative approach with a case study, analyzing the uploaded content and the interactions that occur on the platform. The results showed that Vina managed to create a positive image through her professional appearance and interactive communication style, while showing her authentic side behind the scenes. Erving Goffman's dramaturgy theory is used as an analytical framework to understand the difference between front stage and back stage in online identity formation. This research provides insight into the role of influencers in shaping identity in the digital era and its impact on audiences. wuThis study aims to analyze Vina Muliana's (@vmuliana) online identity formation as a TikTok influencer who focuses on career education.
Copyright (c) 2025 Intan Fitrianingsih, Amelia Putri Az Zahra, Poppy Febriana
Laura Siburian in Digital Lens: Analyzing Identity and Its Influence on Social Media
This research uses a descriptive qualitative approach with content analysis method to analyze how Laura Siburian builds her digital identity on social media. An in-depth analysis of posts, comments, and user interactions made it possible to identify the communication strategies used, themes raised, and audience responses. This research aims to understand how the construction of an influencer's digital identity can influence public perception and shape opinions.
Copyright (c) 2025 Amanda Octavia, Syakirah Rosalinda
Mead's Symbolic Interactionism Analysis of Nadhifa Allya Tsana's Online Identity on Social Media Instagram @ntsana
In the modern digital era, technological advancements have significantly transformed how individuals communicate, construct identities, and present themselves, particularly on social media platforms. Social media, once a mere communication tool, has evolved into a sophisticated stage where people actively negotiate and perform their self-representations. Instagram, among the most widely used social media sites, is essential to shaping personal branding and online identities. This study examines the digital identity construction of Nadhifa Allya Tsana, widely known as Rintik Sedu, through the lens of George Herbert Mead's Symbolic Interactionism theory. Tsana, a successful writer, content creator, podcaster, and entrepreneur, utilizes Instagram to build and communicate her identity, engaging in a dynamic process of symbolic interaction with her followers. This research aims to explore how Tsana constructs her online identity, interacts symbolically with her audience, and utilizes various symbols to communicate and reinforce her self-image on social media. By analyzing her Instagram posts, captions, and interactions with followers, This study emphasizes how verbal and visual signals contribute to the formation of a personal narrative and fostering emotional connections with her fanbase. Additionally, the research addresses the challenges and opportunities of managing a digital identity, including issues like plagiarism and the preservation of authenticity. Ultimately, this study underscores the importance of symbolic interaction in the digital age, where individuals not only shape their identities but also interact with society through shared symbols in an interconnected online space.
Copyright (c) 2025 Aprilina Salma, Shira Putri Amalia
Online Identity Analysis of Public Figure Deddy Corbuzier on Instagram Account @Mastercorbuzier
In the digital age, social media, especially Instagram, has played an important role in shaping one's identity and public image. Deddy Corbuzier, an Indonesian influencer and celebrity, uses this platform to project his self-image through consistent and authentic content. This research investigates how he manages his digital identity in the face of challenges such as context collapse meeting audiences with diverse backgrounds as well as risks such as cyberbullying and privacy violations. The findings show that Deddy implements adaptive communication strategies and maintains authenticity despite being faced with criticism. In addition, the study discusses potential proactive measures to deal with such risks, including strengthening data protection regulations and increasing public awareness. By strategically utilizing social media, individuals can not only build strong personal branding but also create a safer digital ecosystem. Highlights: Adaptive Digital Identity Management – Deddy Corbuzier navigates context collapse by tailoring his communication while maintaining authenticity to engage diverse audiences. Handling Risks and Criticism – He employs strategies to manage cyberbullying and privacy concerns, balancing transparency with personal boundaries. Proactive Digital Safety Measures – Strengthening data protection laws and public awareness can enhance both personal branding and a safer online environment. Keywords: Online Identity, Instagram, Public Figure, Deddy Corbuzier
Copyright (c) 2025 Abdul Yudha Fahrezha Listianto, Pandu Bagus Fibisono, Poppy Febriana
Digital Identity Analysis of Tretan Muslim: a Case Study of a Content Creator's Digital Identity Formation and Management
This study examines how Tretan Muslim, a prominent Indonesian content creator, constructs and manages his digital identity across various social media platforms. Using qualitative analysis and digital ethnography methods, this research explores his strategies in managing context collapse, maintaining authenticity, and handling participatory surveillance risks. The findings reveal sophisticated multi-platform strategies, effective context collapse management, and balanced risk-opportunity handling in digital identity maintenance. This study contributes to understanding digital identity management in the Indonesian social media landscape, particularly among public figures navigating between entertainment and social commentary. Results indicate that successful digital identity management requires strategic platform utilization, consistent authenticity maintenance, and effective risk management approaches. Highlights: Multi-Platform Strategy – Tretan Muslim employs tailored approaches across different social media platforms to manage his digital identity effectively. Authenticity & Context Collapse – He balances authenticity while navigating diverse audience expectations and overlapping social contexts. Risk & Opportunity Management – He strategically handles participatory surveillance risks while leveraging opportunities for engagement and influence. Keywords: Digital Identity, Content Creator, Social Media, Context Collapse, Authenticity, Participatory Surveillance
Copyright (c) 2025 M. Hafid Alvandaru, Bryan Mahendra Putra Jona
Analysis of the Online Identity of Public Figure Najwa Shihab
Najwa Shihab has successfully built a strong and trustworthy online persona by prioritizing professionalism, ethics, and courage. Through a consistent approach and clear messaging, she effectively manages context collapse by utilizing content segmentation and low social media engagement. Despite facing challenges related to privacy and surveillance, Najwa uses her online platforms to inspire, educate, and mobilize society for positive change. This analysis examines how Najwa Shihab builds and maintains her online identity, manages interactions with diverse audiences, and addresses challenges related to reputation and privacy in the digital world. The findings show that while Najwa Shihab has successfully created a strong online presence, there is room to further develop strategies to protect her reputation and privacy. Highlights: Strategic Online Presence – Najwa Shihab maintains a trustworthy digital identity through professionalism, ethics, and clear messaging. Effective Context Management – She mitigates context collapse by segmenting content and keeping social media engagement minimal. Balancing Visibility & Privacy – While leveraging her platform for social impact, she faces challenges in reputation and privacy protection. Keywords: Najwa Shihab, Online Persona, Social Media, Professionalism, Ethics, Reputation, Privacy
Copyright (c) 2025 Tegas Immanio Sejati, Rafly Aditya Ramadhan
Online Identity Analysis of Public Figure Ketut Permata Juliastrid in Instagram Social Media
Technological advancements have driven the popularity of social media, providing many benefits, especially in easy and fast global communication. One of the rapidly growing platforms is Instagram, which is not only used to share photos and videos, but also to express oneself and form an online identity. Public figures such as Ketut Permata Juliastrid, utilize Instagram to build their self-image. This research aims to examine Ketut Permata Juliastrid's online identity formation through managing context collapse and authenticity, and to explore the risks and opportunities related to privacy and surveillance that arise in the use of social media. The study reveals that Tata manages her identity by utilizing personal stories and compelling visuals to build an emotional connection with her followers. However, this also brings challenges in maintaining a balance between public expectations and personal privacy. This research provides insight into the strategies used by public figures in building online identities in the digital age, as well as the challenges faced in protecting their privacy. Highlights: Online Identity & Authenticity – Public figures like Ketut Permata Juliastrid craft their online identity using personal stories and visuals to connect emotionally with followers. Context Collapse Management – Balancing different audience expectations requires careful curation of content to maintain authenticity while managing public perception. Privacy & Surveillance Risks – Sharing personal aspects online poses challenges in protecting privacy and navigating potential surveillance threats. Keywords: Online Identity, Context Collapse, Authenticity, Privacy and Survaillance
Copyright (c) 2025 Muchammad Dicky Amiruddin, Poppy Febriana
Analysis of Online Identity of Public Figures: A Case Study of Pandawara Group
This study analyzes the formation of the online identity of Pandawara Group, a collective renowned for their social activities in raising awareness about environmental issues. The focus of this research includes strategies for building an online identity, managing the challenges of content collapse, and the authenticity displayed on digital platforms. The analysis shows that Pandawara Group successfully utilizes visual narratives and audience interactions to establish themselves as authentic agents of change. However, they also face challenges such as public pressure, the risk of criticism, and the necessity of maintaining content consistency. This study provides recommendations for enhancing their digital communication strategies to better manage risks while leveraging opportunities in the era of social media. Highlights: Strategic Online Identity – Pandawara Group builds authenticity through visual storytelling and active audience engagement. Challenges of Digital Presence – They navigate public scrutiny, criticism, and the demand for consistent content. Enhancing Digital Strategy – Recommendations focus on risk management and optimizing opportunities in social media. Keywords: Online Identity, Content Collapse, Authenticity, Social Media, Pandawara Group, Social Movement.
Copyright (c) 2025 Satrio Wicaksono, Poppy Febriana
Analysis of Jefri Nichol's Identity and Image Development on the Instagram Account @Jefrinichol
The phenomenon of identity development in the digital era is increasingly interesting, especially through social media platforms like Instagram. This study aims to analyze how Jefri Nichol builds his identity and image through the Instagram account @jefrinichol. The method used is a descriptive qualitative approach, focusing on content analysis of photo and video uploads as well as interactions with his followers. The research results show that Jefri Nichol consistently leverages Instagram to promote his image as an actor and model while building closer relationships with fans. The novelty of this research lies in the depiction of a dynamic and diverse public identity, as well as how he manages personal narratives behind his public roles, making this study relevant for communication and social media studies.
Copyright (c) 2025 Muchammad Dhani Arifin, Rayhan Rizq Iskandar, Poppy Febriana
Building Self-Image: Tasya Farasya's Personal Branding Strategy as a Beauty Influencer
Social media has become an important platform in building personal branding in the digital era. This research aims to explore Tasya Farasya's personal branding strategy as a beauty influencer through a descriptive qualitative approach using Social Identity Theory. The research method was conducted through in-depth observation of Tasya Farasya's social media content on Instagram, YouTube, and TikTok platforms. The results showed that Tasya succeeded in building a strong personal branding through several main strategies, namely specialisation in beauty, consistency of content, active interaction with followers, honesty, and optimal use of social media. Analysis using the concepts of categorisation, identification and intergroup comparison in Social Identity Theory reveals how Tasya constructs her identity as an influential beauty influencer. This research provides an in-depth insight into the formation of personal branding on social media and the potential of individuals in building an authentic and influential self-image.
Copyright (c) 2025 Ana Sofiana Wahyu, Nasya Avrilia Herista, Poppy Febriana
Analysis of Public Figure Prass Teguh Online Identity
Praz Teguh has succeeded in building a strong online persona as an approachable and relevant financial expert. Through a consistent approach and good relationship with the audience, he is able to manage the challenges that arise in his presence in the digital world. However, challenges such as conflicts of interest, weak monitoring of participation, and misinterpretation of messages must be managed carefully so as not to damage the reputation that has been built. This analysis examines how Praz Teguh builds and maintains its online identity, manages interactions with diverse audiences, and faces challenges related to reputation and privacy in the digital world. The results of the analysis show that although Praz Teguh has succeeded in creating a strong online presence, there are opportunities to develop further strategies to protect its reputation and privacy. Highlights: Building a Strong Online Identity – Praz Teguh maintains a consistent and approachable financial expert persona, strengthening audience trust and engagement. Managing Audience Interactions – Effective engagement helps maintain relevance, but challenges like conflicts of interest and message misinterpretation require careful handling. Reputation & Privacy Protection – While his online presence is strong, further strategies are needed to safeguard his reputation and privacy in the digital space. Keywords: Praz Teguh, Online Persona, Finance, Social Media, Community Management, Reputation, Privacy
Online Identity Analysis of Public Figure Habib Jafar
A well-known public figure in Indonesia, Habib Husein Ja'far Al Hadar is recognized for his inclusive and contemporary approach to preaching. His presence on social media has sparked numerous debates and conflicts, while also creating a distinctive online persona that captures attention. This analysis will explore how Habib Husein Ja'far has built his unique online identity, managed interactions with diverse audiences, and addressed the challenges posed by online disputes and attacks. The findings suggest that while Habib Husein Ja'far has successfully established a significant online presence, there is a need for government regulation to mitigate the dangers posed by online conflicts and harassment. Highlights: Unique Online Identity – Habib Husein Ja'far blends traditional Islamic teachings with modern, inclusive messaging, making his presence distinct and engaging on social media. Audience Engagement & Conflict Management – He navigates diverse audience interactions skillfully, addressing criticisms while maintaining his message of tolerance. Regulation & Online Safety – The rise of online conflicts and harassment in religious discourse highlights the need for government oversight to ensure a safer digital space. Keywords: Habib Husein Ja'far, Online Persona, Social Media, Online Conflicts, Government Regulation
Copyright (c) 2025 Wida Deviyanti, Chorida Fara Salsabillah
Analysis of Influencer Jonathan Liandi's Online Identity on YouTube Media
Jonathan Liandi is one of the successful examples of influencers who have managed to build a strong online identity in the world of e-sports. He is not only known for his expertise in playing games, but also for his charismatic communication skills and consistent persona across various social media platforms. YouTube is one of the media used to build his personal branding. His popularity did not happen instantly, but rather through a long process involving various careful communication and branding strategies. This study analyzes the formation of the online identity and online authenticity of Jonathan Liandi, a leading content creator in the Indonesian esports community. Through an analysis of his YouTube channel, content strategy, and interaction with the audience, this study reveals how Jonathan's online identity is formed from his professional background as a former Mobile Legends player and his sincere communication style. Consistency in narrative, reflection of real personality, and active engagement with the audience create trust and loyalty from his followers. This study concludes that authenticity, relevance, and content quality are key elements in building a strong online presence and maintaining audience engagement. Highlights: Authenticity & Consistency – Jonathan Liandi maintains a genuine persona, reflecting his real personality and professional background to build trust and loyalty. Content Strategy & Engagement – His success stems from a well-planned YouTube content strategy, including interactive formats that actively engage his audience. Strong Personal Branding – By leveraging his expertise as a former Mobile Legends player and charismatic communication style, he establishes a distinct and influential online identity. Keywords: Online Identity, Jonathan Liandi, Context Collapse, YouTube
Online Identity Analysis of Public Figure Rachel Vennya
One of the famous people in Indonesia who has a big influence on social media is Rachel Vennya. This analysis will look at how Rachel Vennya creates her online persona, handles interactions with various audiences, and negotiates the benefits and concerns of participatory surveillance and privacy. The results of the analysis are that Rachel Vennya has been financially successful and has a solid web presence. In the face of extensive participatory surveillance, however, they have difficulty managing their content, maintaining relative authenticity, and maintaining their privacy. Highlights: Strategic Online Persona – Rachel Vennya carefully curates her content to maintain an engaging and influential online presence while balancing personal branding and relatability. Audience Engagement & Surveillance – She actively interacts with diverse audiences, leveraging participatory surveillance for visibility but facing challenges in content control and authenticity. Privacy vs. Public Exposure – Despite financial success, she struggles with maintaining privacy as constant public scrutiny complicates personal boundaries and online image management. Keywords: Rachel Venya, Online Identity, Characters
Baim Wong Digital Footprint Formation of Online Identity in the Social Media Era
In the era of rapidly growing social media, public figures like Baim Wong face complex challenges in shaping and managing their online identities. This article analyzes in depth how Baim Wong, as an Indonesian celebrity, builds his online identity on various digital platforms, such as Instagram and YouTube, and how he manages the phenomenon of "context collapse" that often occurs in cyberspace. On the one hand, social media provides a great opportunity to connect directly with fans and introduce a more human and relatable self-image. However, on the other hand, it also poses great challenges in maintaining authenticity, privacy, and control over the information shared. Baim Wong, through various uploaded contents, not only displays a happy personal life with his family, but also uses social media for philanthropic activities and promotion of professional projects. However, with all the potential that exists, there are also privacy risks that must be faced, such as the potential for exploitation of personal data by third parties or threats to family security that often appear in his uploads. In building his online identity, Baim Wong prioritizes a balance between openness to the audience and protection of sensitive information, which is reflected in the way he chooses narratives that are acceptable to various audiences without sacrificing his personal privacy and security. Highlights: Building a Relatable Identity – Baim Wong strategically uses social media to connect with fans by sharing personal moments, philanthropic efforts, and professional projects. Managing Context Collapse – He navigates diverse audience expectations by carefully curating content that balances authenticity, privacy, and public perception. Privacy and Security Risks – Despite the benefits of social media, he faces challenges such as data exploitation and family security threats, requiring careful information management. Keywords: Online Identity, Social Media, Context Collapse, Authenticity, Digital Privacy
Copyright (c) 2025 Tri Yunanda Ayu Lestari
Online Identity of Public Figure Justinus Laksana
Justinus Laksana has successfully created a strong and credible online persona as a football expert, known for his outspoken, critical, and insightful commentary. By leveraging a bold communication style, football-centric content, and consistent messaging, he has effectively managed the challenges of online reputation and audience engagement. Despite facing potential criticism and polarization, Laksana has used these opportunities to spread knowledge, strengthen his reputation, and advance his career in football. This analysis examines how Laksana has built and maintained his digital identity, navigated interactions with a diverse audience, and addressed privacy and reputation concerns in the digital space. The findings suggest that while Laksana has established a powerful online presence, there are critical areas where further strategic measures are necessary to safeguard his personal information and reputation. Highlights: Bold Communication & Branding – Laksana’s outspoken and critical style has strengthened his credibility as a football expert and engaged a dedicated audience. Audience Engagement & Polarization – While his commentary sparks debate and criticism, he leverages these interactions to enhance his influence and spread football knowledge. Reputation & Privacy Management – Despite his strong online presence, further strategic measures are needed to protect his personal information and digital reputation. Keywords: Justinus Laksana, Football, Social Media
Copyright (c) 2025 Mohamad Rangga Rizky Ardiansyah, Dimas Ekha Bagas Satria
Analysis of Gibran Rakabuming Raka's Personal Branding Strategy as a Leader Through the Tiktok Application
Using Henri Tajfel and John Turner's Social Identity Theory, this study examines Gibran Rakabuming Raka's personal branding approach on the TikTok platform Through a descriptive qualitative approach, the research explores how Gibran builds an online identity, manages a diverse audience, and overcomes privacy risks on social media. Through innovative and engaging TikTok content, Gibran was able to establish his own brand as a youthful leader who is up to date, relatable to the younger generation, and responsive, according to the findings. With more than 4.8 million followers, Gibran is able to create emotional closeness and build positive public perceptions of his leadership.
Copyright (c) 2025 Elent Praditya Ridwan, Aulia Firda Syafira, Poppy Febriana
Greenly Founder Success Stories: Inspiration for Future Generations
This article examines the success story of the founders of Greenly, a leading green technology company that is revolutionizing our approach to sustainability. Despite their humble beginnings, Greenly’s founders faced many challenges, including limited resources, market skepticism, and technical obstacles. But with a clear vision of creating a greener world, Greenly’s founders used technological innovation, adaptive business strategies and strategic partnerships to create what is now a global symbol of sustainability and innovation. We have built a company that has become Greenly inspires industry and society to contribute to protecting the environment through products and services that support carbon footprint reduction, energy efficiency and waste management. This article also discusses the key strategies and core values of Greenly’s founders, including collaboration, social responsibility, and long-term sustainability. This story is a profound inspiration for future generations, proving that individuals and organizations with a strong vision, hard work and commitment to a higher purpose can create significant positive change. This shows that the journey of Greenly’s founders is clear proof that sustainability and business success can go hand in hand, paving the way to a better and more sustainable future. Highlights: Overcoming Challenges – Greenly’s founders navigated limited resources, market skepticism, and technical hurdles to build a successful green tech company. Innovation & Strategy – By leveraging technology, adaptive business strategies, and strategic partnerships, Greenly became a global leader in sustainability. Sustainability & Impact – Greenly inspires industries and society by promoting carbon footprint reduction, energy efficiency, and waste management, proving that business success and sustainability can coexist. Keywords: Sosial Media, Marketing, Instagram, Business Success
Copyright (c) 2025 Hilma Aditya Wardhana
Online Identity Analysis of Public Figure Raffi Ahmad
Raffi Ahmad has successfully created a strong and contemporary online persona, leveraging comedy, character personification, and customizable content to stay relevant in the digital world. He has navigated the challenges of online reputation and audience engagement with ease. However, there is a need for further strategic measures to safeguard his privacy and protect against the risks associated with negative participatory surveillance. This analysis explores how Raffi Ahmad has built and maintained his digital identity, managed interactions with his diverse audience, and dealt with privacy and reputation concerns in the digital era. The findings suggest that while Raffi has established a powerful online presence, there are critical areas where more proactive measures are needed to protect his personal information and reputation. Highlights: Strategic Digital Identity – Raffi Ahmad effectively uses humor, character personification, and interactive content to maintain a strong and adaptable online persona. Audience Engagement & Reputation Management – He skillfully navigates audience interactions and online reputation, ensuring sustained relevance in the digital space. Privacy & Security Risks – Despite his success, proactive measures are needed to safeguard his personal information and mitigate risks from negative participatory surveillance. Keywords: Raffi Ahmad, Social Media, Public Figure
Copyright (c) 2025 Bagas Kusuma Wardhana, M. Alim Syafiur Rohman, Poppy Febriana
Analysis of Vina Muliana's Online Identity on the Tik Tok account @Vmuliana in Maintaining the Authenticity of the Identity Constructed
In today's digital era, it is important to be able to build an online identity on social media. Online identity is the extension of one's physical existence into the virtual domain. Online identity has become an important aspect of our lives. Moreover, this includes influence in the digital space or can be called social media, privacy challenges, identity theory and about the dynamics in cyberspace. One of the most popular social media is Tik Tok. This research aims to find out how Vina Muliana shaping online identity, managing context collapse, as well as threats, challenges and opportunities for privacy and surveillance on Tik Tok social media. This type of research is qualitative. The research results show that Vina Muliana succeeded in building her online identity with an interesting strategy. Apart from that, the results show that Vina Muliana is able to overcome context collapse and also overcome threats to privacy and surveillance on Tik Tok social media. Highlights: Strategic Online Identity Building – Vina Muliana successfully shapes her online identity on TikTok through engaging content and a well-planned digital persona. Managing Context Collapse – She effectively navigates different audience expectations, maintaining consistency while adapting to various online interactions. Privacy & Surveillance Challenges – Vina Muliana proactively addresses privacy risks and surveillance concerns, balancing visibility with security on TikTok. Keywords: Social Media, Online Identity, Tik Tok
Copyright (c) 2025 Hadiyatun Nikmah, Poppy Febriana