Procedia of Social Sciences and Humanities

Digital Marketing Majestic Koi Farm Through Sosial Media Instagram

Dewi Fitria Sari, Nur Maghfirah Aesthetika — Wed, 11 Sep 2024 04:13:14 +0000

Based on the researcher will examine social media marketing related to the concept of content used in Majestic Koi Farm's social media instagaram, the researcher aims to describe the content strategy used by Majestic Koi Farm to obtain research novelty. In this study, the research method is used the approach shown where the research describes the facts, facts, fields, and properties of objective traits accurately based on data derived from the results of observations through the Instagram account on a business. This data collection technique is also carried out through research on the analysis of instagaram social media content. The object of this study is Majestic Koi Farm's Instagram, while the subject in this study focuses on Majestic Koi Farm. The results of the research based on analysis through Instagram social media show that Majestic Koi Farm has implemented a social media marketing strategy in its Instagram. Through the use of Instagram, Majestic Koi Farm has successfully influenced consumers and increased their sales.

Branding Lanang Jarangoyang Banyuwangi Coffee on Instagram @Warkop_Jarangoyang

Ines Kumalasari, Kukuh Sinduwiatmo — Wed, 11 Sep 2024 04:19:49 +0000

This study aims to analyze the branding of Lanang Coffee through Instagram @warkop_jarangoyang. Lanang Coffee has become an important part of rural culture and economy in Kemiren Village, Glagah District, Banyuwangi Regency, Indonesia. Village. This research explores the relationship between brand awareness, brand engagement, and brand loyalty in the context of the technology industry. Using a quantitative approach through observation and in-depth interviews with coffee managers and local consumers. The research found that high brand awareness significantly increases brand engagement, which in turn strengthens brand loyalty. The result of this research is the importance of understanding and supporting local practices such as branding @warkop_jarangoyang using Instagram social media as an integral part of sustainable development in Kemiren Village, Glagah District, Banyuwangi Regency. The practice of branding is also an important economic strategy for farmers to obtain a stable income and improve their welfare. By using digital branding theory and from the results of this study is the importance of understanding and supporting local practices such as branding @warkop_jarangoyang using Instagram social media as an integral part of sustainable development in Kemiren Village, Glagah District, Banyuwangi Regency.

Endorsement @fadhiljaidi Promotional Media in the Era of Disruption

Azahra Aqita Melyana, Didik Hariyanto — Wed, 11 Sep 2024 04:36:24 +0000

This research aims to analyse the influence of promotion on social media, especially TikTok, using the concept of endorsement by assessing aspects of trustworthiness, recognition, expertise, and attractiveness. The research method used is descriptive qualitative. The research was conducted with a focus on the TikTok account @fadiljaidi as a case study, which successfully attracted the attention of consumers and fans with a unique marketing approach. The research findings show that the unique marketing style of the @fadiljaidi account is able to capture the attention of its audience, despite not following common promotional strategies. The account managed to create authentic interest among TikTok users and Fadil Jaidi fans. The TikTok account @fadiljaidi is able to maintain its existence as an endorser and prove that his account is worthy of working with in achieving the marketing objectives of the product and/or service concerned. This is because he is able to show that he is an endorser who is confident, recognisable, has expertise, and attractiveness.

Instagram as Public Relations Media Relations N3 Unique Creativity Event Organizer In Improving Brand Image

Nanda Widyanita Hariyadi, Didik Hariyanto — Wed, 11 Sep 2024 04:47:45 +0000

This research uses descriptive qualitative methods to find data on the role of N3 Unique Creativity Event Organizer's public relations in improving brand image through Instagram. It emphasizes the theory used to reach the conclusion stage more. N3 Unique Creativity Event Organizer is a professional service company responsible for designing, holding, and managing every aspect of an event. Data collection was carried out through observation and interviews, and data analysis was performed using data reduction, data presentation, and conclusion drawing. This research aims to discover Instagram as a public relations media for N3 Unique Creativity Event Organizer to improve brand image. The results of this study are successful in building a brand image as evidenced by having become a reference place when someone realizes an event, increasing the number of Instagram viewers and followers each month, increasing the number of clients, and more and more cooperation offers.

Analysis of Audience Reception of Dieting Lifestyle Posts Through Instagram Account @komunitasdietsehat

Eliana Ardelia Gustin, Didik Hariyanto — Wed, 11 Sep 2024 04:59:56 +0000

This study aims to analyze the audience's acceptance of the dieting lifestyle displayed through the Instagram account posts @komunitasdietsehat. The reason researchers chose this topic is because the phenomenon of dieting is on the rise in Indonesia, where dieting has become a lifestyle for some people. The method used in this research is Qualitative. The informants in this study were 10 followers of the Instagram account @komunitasdietsehat. The data collection technique used in this research is indepth interview. The data analysis technique is based on the Miles and Huberman model. The results showed that the reception of the informants was positive. 6 informants entered into a hegemonic dominant position, informants agreed that the dieting lifestyle on @komunitasdietsehat Instagram account posts as motivation to lose weight and ideal. 4 informants entered into a negotiated code position, according to informants, the posts on the @komunitasdietsehat account are not only a motivation to lose weight, but the dieting lifestyle can also be done in other ways and according to their respective body portions.

Analysis of the Instagram Account @APDCIndonesia as a Mental Health Campaign Platform

Pramegista Dewanti Maharani, Ainur Rochmania — Wed, 11 Sep 2024 06:37:33 +0000

As awareness of the importance of mental health increases, social media platforms such as Instagram have become effective channels for spreading information and providing mental health support. One account that stands out in providing mental health services on Instagram is @APDCIndonesia. This study aims to analyze the content of mental health campaigns posted by @APDCIndonesia account at certain periods. This study uses Social Media theory as an analytical framework to gain in-depth knowledge about the content of mental health campaigns posted by the Instagram account @APDCIndonesia. This research uses a qualitative descriptive approach with an emphasis on literature research. The analysis process includes observing the content campaign strategy, the content presented, and the selection of content that is considered representative to be analyized. The data analysis technique used refers to the Miles and Huberman models. Based on the results, researchers found that the @APDCIndonesia Instagram account has successfully utilized social media to reach a wide and diverse audiences, increasing awareness and support for mental health, showing that with the right strategy, social media can be a very effective tool in mental health campaigns.

A Framing Analysis of Reporting on Student Actions to Forcefullu Expel Rohingya in Tirto.id and BBC Indonesia

Safira Ramadhani Putri, Didik Hariyanto — Wed, 11 Sep 2024 07:03:14 +0000

This research analyzes the differences in the framing of the student action that forcibly expelled Rohingya refugees in Aceh in two media, namely Tirto.id and BBC Indonesia. Using a descriptive qualitative approach with Robert Entman's framing analysis method, this research seeks to reveal how the two media framed the event through reporting. The research results reveal significant differences in the framing of events by the two media, which can be attributed to the background, philosophy and agenda of each media. Tirto.id, with its approach to precision journalism and covering both sides, frames this action as the result of socio-economic complexity and local dynamics, while BBC Indonesia focuses more on the humanitarian dimensions and moral implications of the event. These findings highlight the importance of understanding media background in framing analysis, as well as how agenda setting can influence the way an event is reported to the public.

Could Artificial Intelligence Replace Human Jobs in Framing of Online Media News CNN Indonesia and Detik.com?

Muhamad Bagas Mahaputra, Poppy Febriana — Wed, 11 Sep 2024 00:00:00 +0000

The purpose of this research is to find out how online media CNN Indonesia and Detik.com frame the news of Artificial Intelligence (AI) replacing human jobs. This research uses Robert N. Entman's framing analysis model, which can later find out how the framing is built through protrusion or emphasis in it so that it can find out the potential public trust in AI from the issue. The two online media have the same framing, both emphasising positive and negative things, besides AI can replace human jobs, AI is also beneficial for humans. Detik.com is considered more active in publicising this issue. The emphasis on the positive from both media on the counter issue has the potential to build public trust in AI, which also has an impact on the further development of AI as a useful technology.

Semiotic Analysis Of The Motivational Message In The Lyrics Of The Song "Good Days" By Sza

Noval Nabadi Sevi Menza , Didik Hariyanto — Wed, 11 Sep 2024 07:21:57 +0000

This research aims to analyze the message contained in the song "Good Days" by SZA using Ferdinand de Saussure's semiotic theory. The phenomenon addressed in this song is the importance of maintaining a positive mindset and continuous efforts to achieve happiness amidst life's challenges. The method used in this research is semiotic analysis, focusing on the denotative and connotative meanings conveyed through the song's lyrics. The analysis results indicate that the song's denotative meaning reflects an ongoing effort to achieve success, while its connotative meaning emphasizes that true happiness comes from within, through a positive mindset and mental resilience. The song also reveals the myth that happiness is not determined by external factors but originates from within oneself. In conclusion, "Good Days" serves as a powerful motivational medium, encouraging listeners to adopt a positive mindset, appreciate small moments of happiness, and build resilience in facing life's challenges.

Parents' perception of Denny Sumargo's Curhat Bang Podcast on Youtube, the episode of the case of the death of Kediri students

Nabila Ilmiyatul Khanifah, Nur Maghfira — Wed, 11 Sep 2024 07:29:12 +0000

Youtube is an application that contains a collection of uploaded videos and has increased in popularity over the past five years, while Podcasts resemble radio programs because they contain audio content uploaded on YouTube. This study aims to determine the point of view of parents regarding the podcast content “Kediri Santri Death Case” on Curhat bang Denny Sumargo's Youtube channel which affects various views and mindsets circulating in the community, especially parents regarding the selection of educational institutions for children. This research uses a qualitative method by analyzing parents' perceptions through interview and observation data collection techniques. The conclusion of the research is that the parents' perception of the murder of students at the Tartilul Qur'an Islamic boarding school (PPTQ) Al Hanifiyyah has a positive response because the occurrence of the case depends on the supervision in the boarding school. Negative perceptions make their children traumatized and emotionally unstable in adolescence.

The Representation of a Single Parent Acting as Both Father and Mother in the Film "Memorabilia"

Muhammad Guntur Satrio Fajarudin, Didik Hariyanto — Wed, 11 Sep 2024 07:48:57 +0000

The purpose of this research is to explain the representation of single parents as fathers and mothers in the film "Memorabilia". The method used is a descriptive qualitative method. By using Roland Barthes' theory of semiotic analysis which includes denotation meaning, connotation meaning, and also myth. The results show that there is a representation of single parents as fathers and mothers in the film, including the father's role as protector, the father's role as provider, the father's role as fulfilling nutritional needs, the father's role as a substitute for mother, and the father's role as fulfilling educational needs along with the facilities.

The Role of Instagram in Promoting Online Fashion at Vshopsidoarjo

Novi Nur Aini, Didik Hariyanto — Wed, 11 Sep 2024 00:00:00 +0000

This research examines the marketing communication strategy carried out by @Vshopsidoarjo via the Instagram platform, with a focus on the use of interactive features such as Instagram Stories. Based on the 4P marketing mix theory (product, price, promotion, place), this research explores how @Vshopsidoarjo utilizes social media to increase product marketing effectiveness, set competitive prices, expand market reach, and build closer relationships with consumers through interactive promotions . The research results show that this digital marketing strategy is successful in creating higher engagement with customers and increasing brand loyalty. The use of visual content and direct interaction through Instagram Stories has proven effective in building brand awareness and encouraging purchasing action. Overall, the use of social media as part of the marketing mix has had a positive impact on @Vshopsidoarjo's business growth.

Optimizing Digital Marketing to Support MSME Promotion and Marketing Activities

Eryansya Alga Fernanda, Didik Hariyanto — Wed, 11 Sep 2024 08:02:29 +0000

In an ever-evolving digital era, Micro, Small, and Medium Enterprises (MSMEs) in Indonesia face challenges in optimally leveraging digital marketing potential. Despite approximately 77% of the population having internet access, many MSMEs still rely on conventional methods, limiting their market reach and visibility. This study aims to explore the importance of optimizing digital marketing for MSMEs, particularly in Jedongcangkring Village, to support promotional and marketing activities. A qualitative approach was employed, utilizing in-depth interviews to gather data. The findings indicate that the implementation of digital marketing strategies, such as the use of social media platforms and data analysis, can enhance campaign effectiveness, expand market share, and strengthen MSMEs' presence in the digital business ecosystem. Furthermore, understanding the Technology Acceptance Model (TAM) is crucial in encouraging the adoption of new technologies. Recommendations from this research include enhancing education and support for MSMEs in implementing digital marketing strategies, enabling them to compete more effectively in an increasingly interconnected digital marketplace.

Perception Of Watukosek Village Farmers Towards Babang Laper Youtube Channel

Muhammad Sulung Saputra, Ainur Rochmaniah — Thu, 12 Sep 2024 00:00:00 +0000

This research aims to determine farmers’ perceptions of the use of digital information, espeTcially via the YouTube platform, on farming in Watukosek Village, Pasuruan Regency. The growth of digital information technology has created new opportunities for farmers to increase productivity and market their agricultural products. Therefore, this research focuses on the impact and effectiveness of using these digital platforms in supporting agricultural activities at the local level. The research was conducted using a qualitative approach with descriptive methods. The theory used is S-O-R (Stimulus Organism Response), which was first discovered by Hovland (1953). Data collection techniques were carried out using interviews, observation and documentation. The results of research conducted at the research location, the use of digital media shows significant actions, reactions and perceptions after viewing the YouTube content “Babang Laper” which has diverse audience characteristics in Watukosek Village. Conclusion The importance of digital literacy for farmers, as it opens the door for them to access the latest information on best agricultural practices.

Integrated Marketing Communication Strategy After Pandemi Through Instagram Social Media On @Pathis_Chocolade Account

Jasmin Nabila Amerta, Poppy Febriana — Thu, 12 Sep 2024 00:00:00 +0000

The business world in various fields continues to increase and experiences very rapid development, one of which is business in the food sector. Supported by the presence of new media which can be a forum for implementing digital marketing strategies, businesses in the food sector can generate large profits. Therefore, the aim of this research is to analyze Pathis Chocolade's integrated marketing communications strategy through social media Instagram @pathis_chocolade. This type of research uses descriptive qualitative methods. The subject in this research is the Pathis Chocolade Instagram account with the username @pathis_chocolade as well as the primary data source for this research. Secondary data was taken through references to journals, books, e-books, articles and websites. Observation and interviews are data collection techniques in this research. Based on the results of this research, Pathis Chocolade involves an Integrated Marketing Communication strategy through Instagram social media, namely Advertising, Direct Marketing, Personal Selling, Sales Promotion, Public Relations, Sponsorship, Experiential Marketing, Social Media Marketing, and Word Of Mouth Marketing. The strategies that Pathis Chocolade often uses are Sales Promotion and Sponsorship because these two strategies get relatively more audience attention than other strategies. However, there are strategies that Pathis Chocolade has not implemented, namely Brand, Green Marketing, Electronic Marketing and Relationship Marketing.

Student Motivation In Using The "Line People Nearby" Dating Application As An Effort To Build New Relationships

Febriayu Vina Kurniasari, Nur Maghfirah Aesthetika — Thu, 12 Sep 2024 00:00:00 +0000

Dating apps have significantly changed the dynamics of interpersonal interactions, and the reasons why people use these programs vary, including the desire to find a mate, expand their social circle, or simply satisfy their curiosity. The People Nearby feature in the Line app is specifically aimed at fostering deeper relationships and increasing social interaction. Motivational needs consist of five levels, namely basic needs, security needs, social needs, needs to be rewarded and finally the need to self-actualize. In this research, researchers used Abraham Maslow's theory of motivation to determine the motivation of Communication Science students at Muhammadiyah University of Sidoarjo to use the Line People Nearby dating application. The purpose of the research entitled student motivation in using the dating application “Line People Nearby” as an effort to build new relationships, namely researchers want to analyze the motivation of Communication Science students at Muhammadiyah Sidoarjo University in using the Line People Nearby dating application. The type of method used by researchers uses qualitative research methods. The researcher concluded that all informants had embraced Maslow's theory of needs, starting from basic needs, the need for security, social needs, taste needs, wanting to get a sense of reward. However, some informants fall into the category of social needs (a sense of love, affection, and ownership rights)

Presentation Of Nationalism And Patriotism Values In The 1947 Cadet Film

Jeffrey Baghaswanta, Didik Hariyanto — Thu, 12 Sep 2024 01:44:43 +0000

With the fading of nationalist and patriotic values in society, film is presented as a medium to revive these spirits and values. This study aims to determine the representation of nationalism and patriotism values contained in the 1947 film Kadet by using a qualitative method with John Fiske's semiotic approach. The technique of analyzing the data in this study by analyzing each scene in the 1947 Cadet film that contains the values of nationalism and patriotism was then analyzed using John Fiske's semiotic theory. The results of this study show that the representation of the value of nationalism and patriotism in this film has three stages according to John Fiske including the level of reality, the level of representation and the level of ideology, such as love for the homeland, willingness to sacrifice, bravery, not easily subject to the colonizers, solidarity, and a high spirit of corps.

The Use Of Nusantara Character Design In Kaela Kovalskia's Youtube Account

Muhammad Naufal Aldi Setiawan, M. Andi Fikri — Thu, 12 Sep 2024 00:00:00 +0000

This research aims to examine the use of Nusantara skin character design in YouTube content, particularly on the Kaela Kovalskia account, by utilizing Roland Barthes' theory. Through a qualitative approach and data collection methods, this research utilizes content analysis, with primary data collected through documentation and secondary data gathered through literature review. The research results indicate that this study focuses on visual markers such as rattan bracelets from Papua, red fire opal stone pendants, a mix of lasem batik and sekar jati fabrics, traditional Dayak woven cloth, as well as the hammer accessories worn by the character Kaela Kovalskia. This research found that the use of those markers not only has aesthetic value but also refers to Barthes' concepts of denotation and connotation. The use of visual markers such as rattan bracelets from Papua, red fire opal stone pendants, batik fabric mixed with lasem and sekar jati, traditional Dayak woven cloth, and hammer accessories on the character Kaela Kovalskia reflects the amalgamation of rich Nusantara cultural symbols. This not only creates a strong image but also communicates a distinctive cultural identity with the aim of enhancing a sense of patriotism among the younger generation through new media such as YouTube

The Meaning And Symbol Of Dodol Dawet In The Javanese Traditional Wedding Procession In Balongmacekan Village, Tarik District, Sidoarjo Regency

Laila Nur Hidayati, Kukuh Sinduwiatmo — Thu, 12 Sep 2024 02:11:24 +0000

The Javanese traditional wedding tradition is one of the unique cultural heritage values that are present and developing in Indonesia. This research aims to discover the meaning and symbol of Dodol Dawet carried out during the Javanese traditional wedding procession in Balongmacekan Village, Tarik District, Sidoarjo Regency, East Java. The method in this study uses a phenomenological perspective with a qualitative approach. The subject of this research is the meaning and symbol of Dodol Dawet, while the object of this research is Javanese traditional marriage in Balongmacekan Village, Tarik District, Sidoarjo Regency. The informants in this study were five people, including makeup artists, cultural experts, guests, and Dodol Dawet tradition actors. Interviews with informants were carried out for data collection. The results of this study are Dodol Dawet the parents' readiness to release their children to go to the level of marriage with their partners and hoping to cooperate in family life. The relevance felt after the implementation is the strengthening of social bonds, increased cultural awareness, spiritual balance, and learning of life values such as loyalty, cooperation, and responsibility in family and marriage relationships

Analysis Of The Moral Message In The Film Srimulat: Hil Yang Mustahal

Sandi Putra Lesmana, Didik Hariyanto — Thu, 12 Sep 2024 00:00:00 +0000

The primary objective of this research is to investigate the implicit moral messages conveyed in the film "Srimulat: The Impossible Dream" through the application of a descriptive qualitative methodology employing Roland Barthes' semiotic approach. The film is viewed not only as a form of entertainment but also as a communication medium utilized to impart moral, motivational, and inspirational messages to its audience. "Srimulat: The Impossible Dream" depicts the journey of the comedy group Srimulat, based in Surakarta, as they begin their performances at the Sriwedari Theater. Data collection techniques include direct observation of the film and documentation from various sources. Through the analysis of visual signs and texts in several scenes, this research reveals how moral messages are presented within the narrative context of the film. The findings show how the characters in the film experience growth and learn from the conflicts they face. The analysis results show that this film conveys four moral messages in line with Barthes' theory: humility, introspection, self-confidence, and honesty and responsibility. These messages are seen through denotative and connotative signs. For example, an artist must be humble and introspective, believe in his own abilities, and maintain honesty and responsibility. Barthes' semiotic analysis shows that these moral messages are conveyed strongly and effectively, making the film not only entertaining but also providing an in-depth view of moral values in everyday life

Examining Factors Driving University Students’ Transition to Online Purchasing During the Post-Pandemic Era: A Case Study on Double-Double Sales

Chong Kah Yee Karen, Cheah Shu Xu — Wed, 18 Sep 2024 00:00:00 +0000

The COVID-19 pandemic had a tremendous impact on customer behavior, specifically among university students, initiating a move towards online purchases. This change has affected traditional retail sectors and resulted in new e-commerce trends. Before the outbreak of COVID-19, people were accustomed to purchasing goods physically. Consequently, many organisations have adopted various marketing strategies to entice customers. One such tactic frequently employed by e-commerce organizations is the “Double-Double” sale. The objective was to identify key factors prompting students to engage in online shopping. To comprehend the factors motivating Malaysians, particularly university students, to participate in online shopping during Double-Double sales, this study conducted semi-structured interviews with 13 Malaysian university students. The findings revealed that convenience, pricing, and social media advertisements are key drivers of Malaysian university students’ shift from traditional to online shopping.

Understanding Gender Perceptions of Long-Distance Romantic Relationships

Goh Vi Vien, Cheah Shu Xu — Thu, 19 Sep 2024 00:00:00 +0000

Lon-distance romantic relationships (LDRRs) were often seen as challenging and unfeasible before the advent of the Internet. Communication was limited to the traditional medium, such as expensive phone calls, letters, and occasional visits, which made it difficult to maintain a relationship. However, with the emergence of new media, communication has become simpler and more accessible, making it easier for people to maintain close connections with their partners, even when separated by distance. To maintain a successful LDRR, it is essential to understand how men and women perceive such relationships. Unfortunately, there are limited studies on gender perceptions and acceptance towards LDRRs. Therefore, this study aims to determine how Malaysian male and female between the age of 20 to 30 years old perceive LDRRs and investigate gender differences in their perception of LDRRs. The data was collected through online semi-structured interviews with six male and six female, and a thematic analysis method was used to analyse the data collected. The study discovered that female participants believed that LDRRs should be independent and that gender characteristics influence the coping mechanisms of couples. On the other hand, male participants believed that physical presence is essential for a relationship and that the coping mechanism is based on personal personality. Nonetheless, both genders acknowledge that communication and sincerity are vital components of LDRRs, and both genders share similar strategies for sustaining the relationship.

Analysis of Digital Branding Social Media Instagram Universitas Muhammadiyah Sidoarjo on Fortama 2023 Content

Deliza Novian Elfiqi, Nur Maghfirah Aesthetika — Thu, 19 Sep 2024 00:00:00 +0000

Nowadays, disseminating information via social media is the one of the most important aspects. Many businesses use social media to brand their brands. Social media, especially Instagram, can be used as a digital branding strategy because it allows a brand to communicate directly with consumers. By choosing the right strategy, digital branding can help companies not only to increase brand awareness, but to build good relationships with consumers. Aspects of digital branding include; visual design, brand messaging, quality content, user experience, online reputation or social interaction. There are indicators of Instagram social media including participation, openness, conversation, community and interconnectedness. The purpose of this research is to understand the aspect of digital branding and social media indicators in visual and text content uploaded on UMSIDA Instagram @umsida1912, especially on FORTAMA 2023 content. The research used a qualitative methode with a descriptive approach. Yhe analysis used is a social media analysis. The results showed that UMSIDA Instagram @umsida1912 in the FORTAMA 2023 content was able to apply digital branding aspects and social media indicators so as to create strong and positive interactions between new students.

Analysis of The Use of EXO Brand Ambassador on Scarlett Whitening Instagram Social Media

Shinta Nuriyanti, Nur Maghfirah Aestetika — Thu, 19 Sep 2024 00:00:00 +0000

Brand Ambassadors in the marketing industry, especially in the digital age where social media plays an increasingly dominant role. The presence of celebrities as brand ambassadors has become a common strategy for brands to strengthen their brand image on social media. EXO's presence as Scarlett whitening brand ambassador on the Instagram platform. The purpose of this research is to analyze the use of EXO brand ambassadors, the focus of this research is on content involving EXO on Scarlett whitening's instagram. this research provides benefits to be able to understand the types of content that are attractive to instagram followers, in order to help in designing more interesting and relevant content. The theory in this research is Brand ambassador theory which will help in developing an understanding of the dynamics of the relationship between celebrities, brands, and consumers in the context of social media. The research method used is qualitative using content analysis. Content analysis will be conducted to identify and evaluate the types of content posted by Scarlett Whitening's Instagram account featuring EXO Brand Ambassador. Primary data will be obtained from Scarlett whitening's Instagram posts related to the presence of EXO as a brand ambassador. Secondary data will be obtained from literature and previous research relevant to this topic. The findings that the use of EXO's Brand Ambassador as a Brand Ambassador succeeded in attracting the attention of Instagram users, increasing interaction, and expanding the reach of Scarlett Whitening products. Scarlett whitening utilizes transference, congruence, credibility, attractiveness and also power. Thus, Scarlett Whitening is effective in achieving promotional goals and providing many positive responses from the products being promoted.

Digital Branding of Mafia Pentol Through Tiktok

Muhammad Allan Firdaus, Ferry Adhi Dharma — Thu, 19 Sep 2024 00:00:00 +0000

This research aims to explore Mafia Pentol's digital branding strategy comprehensively to increase brand awereness and brand loyalty. By using a qualitative research method that focuses on TikTok social media. The subjects in this study consisted of six people consisting of the owner, the marketing team, the creator team, and TikTok Mafia Pentol followers, while the object of this research is TikTok Mafia Pentol @teammafiapentol.sub. This research was analyzed using the concepts of digital branding and marketing communication. The results of this study state that Mafia Pentol has successfully built a strategy using the TikTok platform to increase brand awareness and brand loyalty. Mafia Pentol conducts market research to understand the competition and identify the right branding strategy. By analyzing the content and trends that are developing on TikTok, Mafia Pentol succeeds in creating content that is interesting and relevant to their audience. Through various digital branding strategies such as maximizing the use of social media, using quality marketing content, and inviting creators to collaborate, they have succeeded in increasing brand awareness of the Mafia Pentol brand. In addition, Mafia Pentol also maintains customer loyalty by actively interacting through social media or directly so that it creates an emotional bond, making this brand widely recommended by consumers to their closest people.

Face Negatiation Communication of The Demokrat Party in The Koalisi Perubahan Untuk Persatuan Towards The 2024 Presidential Election

Adelia Kharisma Putri, Totok Wahyu Abadi — Thu, 19 Sep 2024 00:00:00 +0000

The Koalisi Perubahan untuk Persatuan in the 2024 Presidential Election, which is nominating Anies Baswedan as Presidential Candidate, appears to be discord. The Demokrat Party which also supported Anies had to swallow the bitter pill after AHY, which was predicted to be a party with the Mercy logo, failed to be selected by Anies as the vice presidential candidate who would accompany him in the 2024 presidential election. Unilaterally, Nasdem, who was nominating Anies as the 2024 presidential candidate, 'switched his heart' to PKB by declaring Muhaimin Iskandar as the vice presidential candidate accompanied Anies. Suddenly, this incident made the Demokrat and their cadres angry, and turned their backs on Anies. This research aims to explain the Demokrat Party's facial negotiation communication in the Koalisi Perubahan untuk Persatuan towards the 2024 Presidential Election. This qualitative research uses Stella Ting-Toomey's Facial Negotiation perspective as the theoretical basis. The primary data for this research was obtained from YouTube social media related to AHY and the Demokrat Party after the AMIN Declaration. The units of analysis used in this research are words, phrases, clauses, sentences, and images in videos of AHY and the Demokrat Party on YouTube media. The analysis technique used is descriptive. The research results show three ways in the Demokrat Party's face negotiation communication perspective, namely facework, face-threatening actions, and conflict management which tend to give in and it is better to leave the Koalisi Perubahan untuk Persatuan by looking for and finding a new more solid coalition.

AIDA's Strategy in Alfina's Food Jatikalang Prambon Sidoarjo via Instagram (@bociinaja.sda)

Ylin Diva Savana, Didik Hariyanto — Thu, 19 Sep 2024 00:00:00 +0000

The Instagram application is currently widely used as a marketing medium. Such as the form of implementing a new marketing strategy on Alfina's food business through its Instagram account. The purpose of this study is to find out the form of sales increase strategies in Alfina's food marketing through Instagram, by interviewing the owner, 10 Instagram followers, and several literature. Using a descriptive qualitative method using the AIDA effect hierarchy model theory. The results of the research obtained are Alfina's food marketing communication strategy in Instagram media is included in a strategy that uses the theory of the AIDA effect hierarchy model of E.St.Elmo Lewis carried out by means of digital marketing such as introducing products to target consumers, uploading posts containing information and promoting products more attractively, making a promo or discount on product purchases, and make it easier for consumers to make purchases and also provide good and fast service responses. So that it can produce a purchase action that comes from consumer interest and confidence in the product.

Analysis of Personal Branding Content Creators on @vinamuliana's Instagram Account

Anandita Putri Novianti, Didik Hariyanto — Thu, 19 Sep 2024 00:00:00 +0000

Advances in communication technology have given rise to social media platforms such as Instagram, which are now used for personal branding, one of which is Vina Muliana. Vina, a professional in the HR field at BUMN, is also successful as a content creator. With the Instagram account @vinamuliana which is followed by 1.4 million people, Vina actively shares educational content related to careers, including tips for applying for jobs, making CVs and job interviews. This research aims to analyze Vina Muliana's personal branding through her Instagram using the eight main concepts of personal branding according to Montoya. This research uses a qualitative descriptive method, focusing on personal branding analysis and the research object is the Instagram account @vinamuliana. Data was collected through observation and interviews, which was then analyzed using a classification based on the theory of eight personal branding concepts. The results show that Vina Muliana succeeded in implementing these concepts well through her content. Vina stands out in career discussions, showing strong leadership, a friendly and energetic personality, and distinguishing herself from other content creators with a focus on education. Consistency and determination in maintaining her personal branding, coupled with the ethics and good intentions that Vina shows, make her content very useful for her followers.

TikTok Users' Perception of Natasha Surya's Personal Branding on Social Media

Kara Thania Ratti, Didik Hariyanto — Thu, 19 Sep 2024 00:00:00 +0000

This study aims to find out the perception of Tiktok users towards Natasha Surya's personal branding on TikTok social media. This study uses a descriptive qualitative method to find data related to audience perception in seeing the success rate of Natasha Surya's personal branding and emphasizes more on the theory used to reach the conclusion stage, data collection through primary interviews with Whatsapp media and the content of Natasha Surya's account on TikTok. Data mining was carried out by means of open interviews. This study refers to Bernard Barelson's Theory of Perception in researching the perception of Natasha's personal branding. The results of the analysis show that Natasha Surya has succeeded in building a strong and effective personal branding perception on Tiktok through aesthetic, relevant, and inspiring visuals.

Analisis Wacana Van Djik pada Kompas.com dalam Pemberitaan Staycation Karyawati Cikarang

Faikatul Anggola Sagita, Didik Hariyanto — Thu, 19 Sep 2024 00:00:00 +0000

As for the critical discourse analysis is one way to analyze the discourse, both delivered orally and in writing by containing the problems being studied how the text of the news in the media membenuk a public opinion. In this study aims to analyze the discourse on van djik kompas.com in the use of diction reporting staycation Cikarang employees. News that seized the attention of the people of Indonesia for some time is one of them written by the online news portal, Kompas.com. Critical Discourse Analysis Study on Kompas news.com is considered important to know how a news text made by the mass media develops in society and understand what kind of maker of the news content. To study the meaning of the word stayction in the news aired by Kompas.com, the researcher applied Van Dijk model critical discourse analysis method in descriptive qualitative approach in analyzing news. The results of this study showed that the reporting of cases of staycation by Kompas.com wrapping the meaning of “staycation " as a choice of words that actually leads to a taboo that is the deviation of harassment that befell keryawati in Cikarang by her superiors.

Personal Branding Analysis of @tasyafarasya as a Beauty Influencer on TikTok

Utari Kencana Haris, Didik Hariyanto — Thu, 19 Sep 2024 00:00:00 +0000

In the digital age, personal branding is becoming a crucial strategy for individuals who want to highlight their skills and interests on social media. This study aims to analyze the personal branding strategy implemented by Tasya Farasya, a beauty influencer, on the TikTok platform. Using the eight principles of personal branding proposed by Montoya (2002), this study sought to understand how Tasya built and maintained her identity as an influencer in the beauty industry. This study used a qualitative descriptive method, with primary data obtained through observation of the TikTok account @tasyafarasya, in-depth interviews with three of her active followers, and direct interviews with Tasya Farasya to get an in-depth perspective on the personal branding strategy she implemented. The analysis was conducted to evaluate the extent to which the principles of personal branding are applied by Tasya in her activities on social media. The results showed that the principle of specialization, which emphasizes the importance of focusing on one particular area, is dominant in Tasya's personal branding strategy. She consistently presents content focused on beauty and makeup product reviews, which distinguishes her as an authoritative figure in the industry. In addition, Tasya has also successfully implemented other principles such as content consistency, active interaction with followers, and honesty and transparency in product reviews, all of which contribute to increased audience visibility and engagement. The research provides practical insights into how personal branding can be built and strengthened on social media platforms, particularly TikTok, as well as the effectiveness of the strategies used in building relationships and trust with audiences.

Audience Perception Of YouTube Podcast Content' Login ' Episode 12

Mohammad Satriyo Wibowo, Ainur Rochmania — Thu, 19 Sep 2024 00:00:00 +0000

This study aims to examine audience perceptions of the "Login" program broadcast on Deddy Corbuzier's YouTube channel as a medium for da'wah and education. The study employs the S-O-R (Stimulus-Organism-Response) theory, which explores the perception process through three main stages: sensation, attention, and response. The findings indicate that the "Login" program consistently captures the audience's attention, as evidenced by the high frequency and duration of viewing. The program is able to meet the audience's need for information and entertainment, which in turn enhances their level of attention. Respondents also reported that the show not only entertains but also provides new insights and influences their views on the topics discussed. Overall, the "Login" program successfully shapes strong perceptions among viewers through the S-O-R process, where the stimulus from the show effectively captures attention and influences audience responses, both emotionally and cognitively. This suggests that the "Login" program can function effectively as a medium for conveying messages of da'wah and education

Representation of Feminism in Bene Gesserit Members in Dune Film : Part Two (Semiotic Analysis of John Fiske)

Achmad Rian Risvandi, M. Andi Fikri — Fri, 20 Sep 2024 01:30:50 +0000

Film is one form of mass communication media in the form of moving images that always influences and shapes society through the messages behind it. The messages and values contained in films not only provide entertainment but also education, giving people an understanding of the storyline, meaning, and messages within. One such film is Dune: Part Two, the third fictional adaptation of the novel by Frank Herbert (1965), which tells the story of human life in the future. In this film, female characters are depicted as active subjects of the narrative, conveying messages of feminism. The topic of feminism attracts the attention of researchers as it strives for justice and liberation from the oppression of women. The purpose of this research is to understand the semiotic code meaning regarding the representation of feminism in Dune: Part Two. To achieve the research objectives, the researcher employs a qualitative approach using John Fiske's semiotic analysis, based on three categories of feminism: reality, representation, and ideology. The results of the study show feminist values in the reality category through codes of appearance, makeup, costumes, speech, body movements, and expressions. In the representation category, feminist values are shown through camera codes, characters, and conflicts. Meanwhile, in the ideology category, feminist values are represented through specific dialogues and attitudes that reflect feminist behavior.

Transformation of the Meaning of Reog Cemandian Dance in the People of Cemandi Village

Addis Fadilah Apriliza, Kukuh Sinduwiatmo — Fri, 20 Sep 2024 01:32:07 +0000

This study describes the form of changing the meaning of the Cemandi Reog Dance as a form of entertainment for the Cemandi Village Community. Transformation is a change from the old form to the new form. The factors of change in the Art of Reog Cemandi Dance in this writing use a descriptive qualitative method to obtain a general and comprehensive overview of the social situation being studied or the object of research. The Cemandi Reog Dance is a traditional performing art that is believed by the people in Cemandi village as a rejection of reinforcements during the colonial period which created elements of rituals, dance movements, and music. The methods used in collecting data for this study include observations, interviews, and descriptions of the collected documentation. The qualitative data analysis approach by producing data in the form of narrated words to describe the phenomena that are happening in the field, before and after the transformation. The changes in the art of Reog Cemandi Dance are influenced by the factors of globalization. In this change, the results of research that lead to changes in the Reog Cemandi Dance not only occur as a form of ritual, but also experience changes caused by changing times, changing community conditions, people's mindsets, and also the environment. This art is still presented as a means of entertainment without eliminating the identity of the indigenous people of the culture itself and also without leaving the existing rituals.

Act or Wait and See the Challenges: Artificial Intelligence for Analysing Schizophrenia Syndromes in Social Media

Akash Gulati, Sugandh Arora, Kirti Dang Longani — Fri, 20 Sep 2024 01:39:55 +0000

Schizophrenia is a complicated and crippling mental illness that makes it hard to find and treat early on. With the rise of social media, there is a lot of information available to help people learn more about mental health issues, such as schizophrenia syndromes. It might be possible to find possible signs of schizophrenia and improve the diagnostic process by using artificial intelligence (AI) techniques to look at social media data. The frequent use of social media can be indicative of linguistic impairments or alterations brought on by symptoms shared by a variety of mental health illnesses. Over the past 25 years, the detection of these linguistic cues has been studied; however, with the pandemic, interest and methodological advancement have increased dramatically. It is possible that within the next ten years, trustworthy techniques for utilising social media data to forecast mental health status will emerge. This could have an impact on public health policy and clinical practise, especially when it comes to early intervention in mental health treatment.

Utilizing Instagram as Social Media Marketing on the @bssexhaustofficial Account

Akbar Zaelani Hafidz, M. Andi Fikri — Fri, 20 Sep 2024 00:00:00 +0000

Marketing activities that utilize digital media or the internet are often referred to as digital marketing. One of the strategies of digital marketing is to utilize social media as a marketing medium, commonly referred to as social media marketing. One of the social media platforms used as a means of promotion and communication between companies and their consumers is Instagram. Through this research, the researcher aims to examine how Instagram is utilized as social media marketing on the account @bssexhaustofficial. This study aims to understand the application of the AISAS theory (Attention, Interest, Search, Action, and Share) in leveraging Instagram as social media marketing on the account @bssexhaustofficial. The method used in this research is qualitative descriptive research. The results of the research above indicate that the BSS Exhaust Official store utilizes various Instagram features to market its products through a soft selling concept, enhancing audience understanding of the products and building interaction with the audience.

The Influence of Tiktok Media’s Popular Language on Students Communication Styles

Azriyansyah Fadil Akbar, Didik Hariyanto — Fri, 20 Sep 2024 01:41:37 +0000

TikTok media has become an important part of everyday life because TikTok is a popular social media platform, TikTok has developed into a global phenomenon with millions of users. This study aims to explore the influence of popular language on TikTok social media on the communication styles of students at Universitas Muhammadiyah Sidoarjo (UMSIDA), using the diffusion of innovations theoretical framework. The influence of popular language in TikTok media on the communication style of Communication Science students of Universitas Muhammadiyah Sidoarjo class of 2021 is the subject of this study. This study uses quantitative methods. The hypothesis was tested with Simple Linear Regression Test. The results of the study show that the popular language of TikTok media has an effect on the communication style of the 2021 class of Communication Science students at Muhammadiyah Sidoarjo University, with a significance level of 0.000 <0.05. The results of this study indicate that the effect of using the popular language of Tiktok media on the Communication Style of Communication Science students of Muhammadiyah Sidoarjo University class of 2021 is very significant with a coefficient of determination or R square value of 64,6%. While the remaining 35,4% is influenced by other factors.

Public Opinion on the Pring Sewu Cultural Market in Binangun Hamlet

Deajeng Nurrafi, Ainur Rochmaniah — Fri, 20 Sep 2024 01:42:18 +0000

Communication is a basic human activity, by communicating humans can relate to each other in everyday life wherever humans are. Intrapersonal communication is a communication process that occurs within a person. This communication involves an individual's thoughts, feelings and perceptions of something. The Pring Sewu Cultural Market exists as an effort to preserve local cultural values. This research aims to understand how society responds to unique market innovations, such as the use of bamboo coins as a transaction tool. This cultural market is a local initiative that aims to preserve and promote cultural heritage and support the local economy. This research uses qualitative methods. Data was collected through interviews, observation and documentation. In this research, the majority of public opinion agrees with the existence of a cultural market. Some people appreciate cultural activities as a way of preserving local traditions, while others criticize them because they are deemed not in accordance with the community's social values. The results of this research provide a positive response to the existence of the Pring Sewu Cultural Market, the majority of people are of the opinion that they provide many ideas or input for the Pring Sewu market, such as making trash cans from bamboo, adding traditional food menus and collaborating with local residents to create art performances.

Social Communication of the Village Government in Socializing Waste Management in Bejijong Village

Dhyva Angela Rahmadhani Fitria, Ainur Rochmaniah — Fri, 20 Sep 2024 01:43:27 +0000

Social communication is a way for the village government to socialize waste management to residents, with social communication making it easier for the village government to socialize waste management because it is carried out jointly in a large forum and has feedback from residents. The research aims to explore information on how social communication conveyed by the Bejijong Village Government in socializing waste management, so that it can be applied by the community in Bejijong Village, especially in Rt 02 Rw 01 Bejijong Hamlet, Rt 02 Rw 01 Kedung Wulan Hamlet, Rt 03 Rw 01 Bejijong Hamlet. The problems contained in this study are the participation, perception and attitude of the community towards the social communication provided by the village government to the community for the socialization of waste management. This study uses a descriptive qualitative approach by focusing on research data that will be produced from words through a form of observation and interview. This study describes the field phenomenon through direct observation by visiting the location of socialization carried out by the village government, then conducting direct interviews with residents and village officials, and the results can be analyzed to obtain research results. The results of this study show that the social communication of the village government to the residents of Bejijong Village is very good and can be well received by the residents, with indicators in it such as understanding, fun, influence on attitudes, better relationships, and true principles of brotherhood.

Critical Discourse Analysis of Positive Narratives About Prabowo Subianto in YouTube Video of Helmy Yahya Berbicara

Dwi Widianti, Sufyanto Sufyanto — Fri, 20 Sep 2024 01:44:11 +0000

This study analyzes Helmy Yahya's video entitled "Learning from Prabowo's Victory" using Van Dijk's discourse analysis approach, which involves macrostructures, superstructures, and microstructures. The purpose of this research is to understand how Helmy Yahya builds a positive narrative about Prabowo Subianto and how the discourse affects public perception. The results of the study show that Helmy Yahya effectively utilizes the macro structure to set a big theme in the form of a positive image of Prabowo as an ideal leader. The superstructure is used to compose a narrative logically and systematically, starting with an introduction to the political context, a detailed discussion of Prabowo's advantages, to a conclusion that strengthens the image. Microstructure, through the use of persuasive language and positive terms, serves to strengthen the narrative and influence the opinion of the audience. The discourse built in this video has the potential to affect public perception, especially among voters who are still hesitant or uninformed. By highlighting Prabowo's strengths and using an effective rhetorical strategy, Helmy Yahya succeeded in forming public opinion that is more supportive of Prabowo as an candidate for Indonesia's leader.

Personal Branding Through Online Dating App Bumble

Farah Hanin Nabilah, Ainur Rochmaniah — Fri, 20 Sep 2024 01:45:00 +0000

In contemporary society, personal branding has become an important aspect of self-presentation, especially in digital media. This study explores the phenomenon of personal branding through the popular online dating app Bumble. Through a qualitative analysis of user profiles and interactions within such platforms, the study aims to understand how individuals strategically build and manage their personal image to attract other users. Qualitative descriptive research method through data collection by interviewing 6 Bumble user informants and observing user profiles, including selected bio and images, as well as their interactions with other users in the application.The theory used is personal branding by Peter, Personal branding McNally and Speak, and self-presentation by Goffman Montoya analysis was carried out qualitatively to identify patterns in personal branding strategies used by bumble users. The results showed that Bumble users engaged in a variety of personal branding strategies, such as selective self-disclosure, image curation, and the use of language designed to portray desirable characteristics and values. In addition, visual elements, such as profile photos and aesthetics, also play an important role in the formation of online self-image. Overall, this research contributes to our understanding of personal branding in the context of online dating, providing insight into the complex dynamics of self-presentation and impression management in the digital environment. The findings have implications for academics and practitioners interested in the intersection of Technology, identity, and interpersonal relationships.

Framing Analysis of Jakarta Air Pollution News Construction of Tirto.id and Tribunnews.com Media

Fauzi Baswedan, Didik Hariyanto — Fri, 20 Sep 2024 01:45:28 +0000

This research aims to pay attention to the process of publishing news in online media. News is consumption for the public to find out the latest information related to all kinds of information in Indonesia. This research uses the framing analysis methodology initiated by Robert Ethman, framing is the process of a media framing a story that is broadcast to the audience, this process will influence the perception and direction of the audience's opinion regarding the news that is spread. Data collection in this research looked at 2 of the many online media in Indonesia, namely Tirto.id and Tribunnew.com. The case selection that has become a hot topic of conversation in the public environment is air pollution which has a negative impact on public health. The results obtained based on this research are that there are pros and cons for the media regarding the way the government works in dealing with Jakarta's air pollution. The framing taken by Tirto.id is towards a counter-diction position or criticism of the government's way of dealing with this problem, while Tribunnews.com takes framing steps that lead to pro-government action in handling this problem. The hope of this research is to help the public to choose the characteristics of the media they will choose to consume, just as there are groups of people who have the idea to criticize and not infrequently also those who always think that the choice of way of dealing with city problems carried out by the government is appropriate and are just waiting for the results of the handling that.

Role of Public Relations in Corporate Social Responsibility: An Empirical Study

Karishma Sharma, Shiba Prasad Mohanty, Kirti Dang Longani — Fri, 20 Sep 2024 01:46:43 +0000

This exploration paper digs into the essential job of advertising (PR) inside the domain of corporate social obligation (CSR). In the present unique business scene, CSR has arisen as a basic part for associations planning to upgrade their standing, form partner trust, and contribute decidedly to society. PR goes about as the essential channel through which organizations convey their CSR drives, drawing in with different partners and moulding discernments. This paper looks to explain the diverse connection among PR and CSR, inspecting how PR methodologies impact CSR rehearses, discernment the board, and authoritative authenticity. Through a far-reaching examination of hypothetical structures, contextual investigations, and industry bits of knowledge, the exploration expects to reveal insight into the essential objectives and difficulties related with incorporating PR into CSR tries. At last, the discoveries of this study add to a more profound comprehension of how PR fills in as an impetus for advancing corporate social obligation and encouraging feasible strategic policies.

The Influence of Influencer Credibility on Instagram on Consumer Trust and MS Glow Brand Loyalty

Kharisma Putri Mulyanto, Didik Hariyanto — Fri, 20 Sep 2024 01:47:51 +0000

The research was aimed at seeing the impact of influence influence on instagram belief and loyalty to the consumer media brand Ms. Glow, beauty vlogger social media was becoming a trend and popular culture was being influence thinly by beauty products and brand ambassadors in Indonesia. The study USES a quantitative method. The population in this study is 1400 followers of Ms. Glow's instagram group with a withdrawal of the number of research samples through data collection techniques and a total of 100 users of Ms. Glow's beauty products as a sample of Ms. Glow's research. This research material is a common message Shared online through social media software: a questionnaire and analyzed with simple regression. The findings suggest the use of influence strategies and e-wom in digital marketing. Influence influence diluted to contribute 73.8% to Ms. Glow's product purchase, while the remaining 26.2% were influenced by other variables that were not included in the study. Influence dilution strategies, the brand ambassador of social media, and other supportive strategies are crucial to the decision to buy skin care at Ms. Glow Indonesia. The findings suggest that diluted social media influence influenced buyers' beliefs and brand loyalty in Ms. Glow's purchase decisions.

Representation of Racism in the Film “Good Hair: Perceptions of Racism”

Kholifatus Syafiqah, M. Andi Fikri — Fri, 20 Sep 2024 01:49:15 +0000

Racism is differentiated by the majority in the treatment of minorities on purpose based on inequality in skin color, race, race, even physical origin, and appearance that is thought to restrict and prohibit the rights and freedoms of a person. The research aims to describe the application of John Fiske's theory to analyze the forms of racial discrimination in this short film by approach to reality, representation, and ideology. Qualitative study methods of descriptive media text analysis examine three approaches to John Fiske's semiotics analysis. The results of this study suggest that the application of John Fiske's theory of discussing racism's representation in this short film lies in the visible levels of reality based on the codes of appearance, expression, and gestures. The representational level is indicated on the camera code. In contrast, ideology levels are indicated by the results of a level of reality and representation of the attitudes and dialogues of certain characters that reflect the behavior of racism. The racism reflected in this short film is a restriction on black people's rights and freedom to express themselves through their hairstyle. And the white people feel so superior, and all the standards and policies that exist should conform to their culture.

Role of Influencer Marketing in Building Brand Awareness

Khushi Kalkumbe, Amol Marathe, Kirti Dang Longani — Fri, 20 Sep 2024 01:50:29 +0000

This research paper explores the role of influencer marketing in building brand awareness, employing a quantitative approach through a Google Form questionnaire supplemented by existing literature reviews. The study aims to assess the effectiveness of influencer marketing in increasing brand recognition and to examine the relationship between influencer activities and brand visibility among target audiences. Findings from the survey reveal a significant correlation between influencer marketing efforts and heightened brand awareness, highlighting the pivotal role of influencers in shaping consumer perceptions and driving engagement. The rejection of the null hypothesis underscores the transformative potential of influencer collaborations as a core component of modern marketing strategies. Recommendations for businesses include prioritizing authenticity and alignment of values in influencer partnerships, along with implementing robust monitoring and evaluation mechanisms to optimize campaign effectiveness. Overall, this research underscores the importance of integrating influencer marketing into comprehensive brand promotion strategies to enhance visibility, engage with consumers authentically, and drive sustainable growth in today's competitive marketplace.

Ganjar Pranowo's Personal Branding Analysis on Instagram

Mohammad Azzam Tawakkal, Ainur Rochmaniah — Fri, 20 Sep 2024 01:51:18 +0000

Political actors use social media to increase public trust in them and build their image in the eyes of society. Politicians will shape people's perception of themselves and political communication will be easier with their personal branding on social media. One of the most active political actors is Ganjar Pranowo, who uses social media, especially Instagram, to communicate with his people. This article aims to explain the suitability of Ganjar Pranowo in forming personal branding which he carried out through uploads on Instagram social media based on eight basic concepts of personal branding. This research study was conducted using a descriptive qualitative approach. The results show that Ganjar Pranowo uses eight basic concepts of personal branding as a strategy for creating successful personal branding, which makes him closer to society and grows people's trust in him. Apart from that, his efforts to build personal branding through social media have an impact on Ganjar Pranowo's image in the eyes of the public. This was proven by the election of Ganjar Pranowo as governor of Central Java for two terms and his success in becoming one of the candidates for the 2024 presidential election of the Republic of Indonesia.

Casual Store Surabaya Marketing Communication Through Shopee Marketplace In Maintaining Consumer Loyalty

Muhammad Alif Darmawan, Didik Hariyanto — Fri, 20 Sep 2024 01:52:05 +0000

Marketing communication strategy is a way to consume products to the target market in order to achieve the company's goals. Through marketing communication strategies, companies try to disseminate information, influence, persuade and remind target messages about the company and the products offered by the company can be accepted. This study uses a descriptive qualitative research type. This study aims to determine the marketing communication strategy of the Casual Surabaya shopee marketplace in maintaining consumer loyalty. With data collection techniques carried out by observation, interviews, and documentation. Data analysis techniques use data reduction, data presentation and drawing conclusions. The results of the study show that brands and products most often use marketing communication strategies, such as utilizing their features such as Store Promo features, Discount Packages, Store Coupons, Store Vouchers, Shopee live and Seller Chat Of course, these strategies are very important to maintain brand and product loyalty among consumers.

Virtual Ethnography of TikTok Social Media Users' Comments on Lina Mukherjee's Account

Muhammad Fajar Raihan, Poppy Febriana — Fri, 20 Sep 2024 01:53:06 +0000

The amount of content on social media makes netizens give various kinds of comments on the content without paying attention to the ethics of commenting, just like what happened in Lina Mukherjee's Tik Tok content. This research aims to find out how hate comments exist on Lina Mukherjee's TikTok account through a virtual ethnographic approach. This type of research is qualitative through a virtual ethnographic approach using observation and literature study as a data collection technique. The data that has been collected is then analyzed using the Miles and Huberman analysis technique. The results of the study show that in the content of Lina Mukherjee's video that has reaped a lot of controversy, namely the video of reviewing Balinese pork guling food invites netizens to comment, but these comments are dominated by negative comments, only a few comments are positive, and neutral comments. The number of negative comments shows that some netizens do not apply communication ethics when commenting, so it is necessary to implement efforts to implement communication ethics which includes 6 steps, namely: Use good language; Do not use words that are vulgar, provocative, pornographic or SARA; cross-check the truth of the news; do not make honest uploads and do not spread false information; do not copy or use copyrighted articles or images without permission; and provide comments that are in accordance with the topic of the upload on social media." Positive comments show that netizens have applied the ethics of commenting when viewed from the point of view of ethical theory, where this action brings positive results, namely reducing the existence of feuds. In addition, neutral comments show that the comments are harmless, i.e. they do not hurt various parties and groups, races and religions.

Sidoarjo Students' Motivation in Using Tiktok as an Entertainment Media

Naely Anjar Sari, Ainur Rochmaniah — Fri, 20 Sep 2024 01:54:48 +0000

This study aims to find out the motivation of Sidoarjo students in using Tiktok as an entertainment medium. Using the theory of Uses and Gratifications, this study analyzed in-depth interviews with ten students from various universities in Sidoarjo. The research method used is qualitative descriptive, with data collection techniques through semi-structured interviews. Data analysis uses reduction techniques, data presentation, and conclusion drawn. The results of the study show that the main motivation for students to use TikTok is to obtain entertainment, information, and education. TikTok also plays a role in reducing stress, although negative impacts such as academic procrastination and feelings of envy have been found. This study confirms that social media users such as TikTok play an active role in choosing media according to their needs. This research is expected to be the basis for further research on the use of Tiktok can be used effectively in an educational and social context.

The Influence of Somethinc Skincare Advertising Commodification on Consumer Purchasing Desicions

Neny Rahmawati , Didik Hariyanto — Fri, 20 Sep 2024 01:55:38 +0000

This study aims to the effect of Somethinc skincare advertising commodification on consumer purchasing decisions. Commodification of communication is the process by which communication is transformed into a marketable commodity. In this context, Somethinc advertisements seek not only to market skincare products, but also to convey certain ideas, values and lifestyles to consumers. The research method used is quantitative, by circulating questionnaires to 85 respondents who are consumers of Somethinc products.The results showed that commodification in Somethinc advertising has a positive and significant influence on consumer purchasing decisions. t value (4.382) > t table (1.663). This figure indicates that H0 is rejected and Ha is accepted. There is a significant influence between commodification in Somethinc skincare advertisements on consumer purchasing decisions. The figure is 18.8%, this shows that the relationship between the independent variable and the dependent variable is in the medium correlation category. In this finding that the commodification of advertising affects the purchasing decision of somethinc skincare

Analysis of the Framing of Anies Baswedan's Formula-E News in Liputan6.com and Republika.co.id Media

Nur Rizqi Puta Nanda Elang Oktaviant, Sufyanto Sufyanto — Fri, 20 Sep 2024 01:56:34 +0000

This study analyzes the framing used by two leading online media, Liputan6.com and Republika.co.id, in reporting on the Formula E case involving Anies Baswedan, a prominent political figure in Indonesia. Using a qualitative approach with the Pan & Kosicki framing analysis method, this study reveals how the two media frame the issue differently, which ultimately affects the public's perception of Baswedan. The results showed that Liputan6.com tended to portray Baswedan as a cooperative figure but under political pressure, while Republika.co.id emphasized the narrative that Baswedan was a victim of an unfair process. Through the choice of words, information structure, and the use of visuals, these two media play a significant role in shaping public opinion regarding the figure of Anies Baswedan. This research highlights the importance of understanding media framing as a highly effective tool in influencing public opinion, especially in the context of controversial and dynamic issues such as Baswedan's candidacy in the 2024 Presidential Election and his involvement in the Formula E case.

Branding of Osing Traditional School in Banyuwangi through the Instagram account @pesinauan.osing

Raihan Syairojil Khoir, M. Andi Fikri — Fri, 20 Sep 2024 01:57:18 +0000

This research aims to preserve the culture in Osing traditional schools through the @pesinauan.osing Instagram account so that the community can know and preserve the tradition of local cultural wisdom. The presence of Instagram has a considerable influence as a medium for disseminating information that is not yet known to the audience. In this study, the indicator of the strength of brand association is strong with Osing traditional schools through typical images of Osing, stories about the daily life of the Osing traditional school community. In addition, this account also succeeded in creating a favorability of brand association which is proven by inspiring narratives and the use of attractive visuals. The uniqueness of this account lies in the collaboration between Osing traditional schools and local artists. All of this is in line with Keller's branding image theory, which emphasizes the importance of building strong, positive, and unique brand associations This research uses the basis of qualitative research methods based on the objects of study related to osing traditional schools. Researchers collect data and information by observing documents, observing behavior, and interviewing several informants. The results of this research can provide information to the audience through Instagram media and can increase the number of viewers on the @pesinauan.osing Instagram account through videos or photos that present the form of content selling ideas that carry the concept of preserving the tradition of local cultural wisdom of Osing Banyuwangi. Great benefits are brought up through Instagram media which can be evidenced by the increase in the number of viewers. The use of brand image that has been implemented can build a positive image in osing traditional schools starting from the use of logos, designs and colors. With this research, Instagram @pesinauan.osing can popularize and develop traditions that have been born since ancient times.

Branding of Kedungudi Sky Park Hill Ecotourism in the TikTok account @pesona_trawas

Zulkifli Arizalu Satrio Utomo, M. Andi Fikri — Fri, 20 Sep 2024 01:58:14 +0000

Nature tourism (ecotourism) is a form of exploitation of natural resources that prioritizes the use of nature for human satisfaction. Indonesia has a very large area and has the potential for regional development if managed properly. Ecotourism is an option that can be used to advance the village by involving the full participation of the local community in every stage, from planning to supervision. Social media is any form of media that is present in a network with users who can interact, exchange ideas, and exchange content or what is often referred to as content. Social media can also be described as a guide to exchange quality information in the form of text, images, videos, and audio with users who use social media. The purpose of this study is to understand the role of the social media platform TikTok in increasing the number of visitors in Kedungudi Sky Park Hill. The theory used in this study is marketing communication, which serves as a guide for how the brand process takes place. This study uses a qualitative descriptive method. By taking data sources by purposive sampling using triangulation data collection techniques. The qualitative approach is a data collection method that produces descriptive data in the form of written or spoken words. Data sources were obtained from sources and other documents in the form of images and photos. The findings of this study show that the use of TikTok social media has succeeded in increasing the number of visitors at Kedungudi Sky Park Hill. By using the right visual content, it can attract the attention of the wider community.

Bejijong Community's Perception of Village Service E-government as a Self-Service System

Laila Nur Fadhilah, Ainur Rochmaniah — Fri, 20 Sep 2024 02:06:04 +0000

Bejijong Village has the goal of creating digital-based public services. This is a factor in the creation of a self-service system. The purpose of this study is to analyze the perception of the Bejijong community towards E-government Village Services as a Self-Service System. This study uses a qualitative method to interpret an understanding related to the cause and effect of a phenomenon and uses a descriptive type in order to systematically describe the community's perception of Village Services as a self-service in Bejijong village. This research was conducted in Bejijong Village, Trowulan District, East Java. In this study, purposive techniques are used to determine informants. The data collection techniques used are interviews and observations. Primary data was obtained by conducting direct interviews with 5 informants who are people of Bejijong Village, both who use self-service and non-self-service, while secondary data is obtained from previous researches and internet media such as google and e-book. The data analysis in this study uses Miles and Huberman interactive analysis, namely data collection, data presentation and conclusion drawn. This study uses Stephen P. Robbins' theory of perception which consists of 2 indicators, namely acceptance and evaluation. The results of the study show that all indicators get a positive or good perception from the public. Because the self-service system provides convenience for them in taking care of correspondence that requires information from the village. Of the 5 informants that have been interviewed by the researcher, there is 1 informant who stated that he could not use self-service, this is due to the age factor and lack of understanding of information technology.

Utilization of Instagram Application as Personal Branding Dr. Richard Lee on Instagram Account @dr.richard_lee

Delly Puspita Artamevia, Poppy Febriana — Tue, 08 Oct 2024 02:12:56 +0000

Social media provides a space for individuals to express themselves, build their self-image, and achieve personal and professional goals. One of the popular social media platforms is Instagram. Apart from being able to build a brand, the function of Instagram's presence can also build personal branding for individuals. Personal branding is the process of building a positive and distinctive self-image to achieve certain goals. For individuals themselves, personal branding can help them in various aspects of life, such as career, business, and social relationships. The existence of this research aims to analyze the use of the Instagram application as Dr Richard Lee's personal branding on the @dr.richard_lee Instagram account. Therefore, the problem formulation of this research is how the utilization of the Instagram application as Dr Richard Lee's personal branding on the @dr.richard_lee Instagram account. This research method uses descriptive qualitative with observation and documentation data collection techniques. This research uses purposive sampling technique, personal branding theory from McNally & Speak using 3 points, namely: a.) distinctiveness, b.) relevance, c.) consistency. Through these 3 points, it is easier for researchers to find out how the use of Instagram social media can affect the personal branding of Dr. Richard Lee. As a result of this research, it can be concluded that Dr. Richard Lee succeeded in doing the 3 main points in this personal branding theory on the Instagram platform. Through the features provided by Instagram, such as IGTV, Instagram stories, and Reels. Dr Richard Lee can strengthen and promote his self-image and be recognized internationally. Effective personal branding involves choosing distinctive characteristics, relevance, and consistency. Through effective personal branding, Dr. Richard Lee can create a positive self-image, build trust, and become an inspirational figure for the community.

AI and Sustainability

Sahil Mungse, Kirti Dang Longani — Thu, 17 Oct 2024 00:00:00 +0000

This study examines the role of artificial intelligence (AI) in promoting sustainability efforts worldwide. By analyzing various global initiatives from corporations like Apple, Alibaba, and Tata, we assess AI's impact on environmental sustainability and community trust. The adoption of AI technologies has been pivotal in optimizing resource use, reducing emissions, and enhancing product lifecycle management, thus contributing significantly to sustainable practices. Through qualitative analysis of corporate reports, social media campaigns, and sustainability disclosures, this paper highlights how AI-enabled solutions foster significant advancements in achieving the Sustainable Development Goals (SDGs).

Equality Rights

Nadtathida Chuamchim, Noppawan Phuengpha — Tue, 08 Oct 2024 00:00:00 +0000

Equality rights are fundamental to human dignity, ensuring that all individuals, regardless of gender, race, or sexuality, receive equal treatment under the law. In today's hyperconnected world, where diverse identities and communities interact more frequently through digital means, the struggle for equality—especially in terms of marriage rights for people of diverse sexualities—remains significant. While some countries have embraced equal marriage, others continue to uphold traditional views, denying certain groups their basic human rights. This journal explores the evolution of equal marriage rights as a reflection of broader human rights developments. It examines the principle that all human beings are born equal and deserve the right to marry whomever they choose, free from discrimination. Using a qualitative analysis, we investigate case studies from countries that have passed equal marriage laws and compare them to nations where such laws are still absent. By analyzing the underlying social and political factors contributing to the advancement or hindrance of these rights, this paper aims to highlight the importance of equal marriage in achieving human equality in a globalized, interconnected world.

Building Trust in Hyperconnected World

Narathon Mingmanee, Noppawan Phuengpha — Thu, 17 Oct 2024 00:00:00 +0000

In today’s hyperconnected world, trust has become a cornerstone for success, both in business and governance. The rapid digitalization of everyday life, particularly due to advancements in communication technologies, has fundamentally changed the way individuals, governments, and institutions interact. This paper explores the role of trust in the hyperconnected world and how governments and organizations can foster it. Drawing upon the theoretical insights of Assoc. Prof. Wasan Luangprapat and case studies from Thailand, the paper highlights the challenges faced by governments in fostering trust among diverse target groups. It argues that the government must act as a solution enabler, providing timely support and actively engaging society to build trust, especially among vulnerable populations such as the elderly. Using a qualitative research approach, data from surveys of different demographic groups are analyzed to assess levels of trust in digital public policies. The results reveal that while digitalization has improved communication and access to services, it has also introduced challenges in ensuring inclusivity and fairness, particularly in areas like elder care. The findings underscore the importance of tailoring government policies to specific groups to build long-term trust in a hyperconnected society. The paper concludes with recommendations for governments to improve policy frameworks to better address the evolving needs of society, emphasizing inclusivity, timely problem resolution, and communication improvements in public services.

UNITY: Building Bridges in a Hyperconnected World

Jaruwan Mokkhuntod, Noppawan Phuengpha — Thu, 17 Oct 2024 07:21:32 +0000

In today's interconnected global landscape, trust is the fundamental element that bridges communication gaps, ensures collaboration, and supports the successful operation of societies and economies. The rapid advancement of digital technology and the rise of hyperconnectivity allow individuals and organizations to interact without borders, yet these advancements also create new challenges for building and maintaining trust. This journal explores how trust can be fostered in a hyperconnected world, focusing on the "UNITY" framework, which stands for Unify, Networked Engagement, Integrity, Trustworthy Actions, and Yielding Positive Impact. This research adopts a qualitative approach to analyze how governments, businesses, and individuals can navigate the complexities of hyperconnectivity while promoting cooperation and transparency. Through a case study analysis and document review, the findings highlight how trust is built when there is a commitment to shared goals, ethical interactions, and collective responsibility. This paper argues that by embracing the UNITY principles, societies can mitigate the risks of misinformation, fragmentation, and instability in the digital age. The results of this study offer strategic recommendations for policymakers and institutions looking to enhance public trust in the era of hyperconnectivity, ensuring sustainable development, social cohesion, and economic growth.

Social Media Consumption in Klang Valley: Generation Z’s Desired Content on Instagram

Kee Chain Yue, Chew Wee Lee — Thu, 17 Oct 2024 00:00:00 +0000

Social media has become an integral part of Generation Z’s daily lives, with platforms like Instagram being particularly dominant in shaping their consumption habits and interaction patterns. This study investigates the social media consumption behavior of Generation Z in Klang Valley, focusing on their preferred content types and the underlying motivations for engaging with digital marketing content on Instagram. Employing the Uses and Gratifications Theory, this research seeks to understand how Generation Z interacts with content, what drives their engagement, and what types of content they are most likely to share or respond to.The findings suggest that entertainment is the primary motivator for Instagram use, although factors such as aesthetics, brand reputation, and discounts also significantly influence their engagement. However, the consumption of content does not always align with engagement patterns, indicating that passive consumption might be prevalent. The research also highlights the role of Instagram as a medium for entertainment and visual appeal, with Gen Z valuing content that is easy to engage with and visually stimulating. Brands targeting this demographic should focus on these factors to enhance interaction and engagement with their products.In conclusion, the study offers insights into how brands can adapt their strategies to align with Generation Z’s preferences by emphasizing entertainment value, visual quality, and ease of interaction. By tailoring marketing strategies to meet these needs, brands can enhance their online presence and engagement with the young, tech-savvy population of Generation Z in Klang Valley.

Mass Media in Social and Political Participation

Sirisak Piriyasanti, Noppawan Phuengpha — Thu, 17 Oct 2024 00:00:00 +0000

Online media significantly enhances public political participation by providing accurate, comprehensive, and diverse information. It helps the public understand current situations, analyze government policies, and critique them rationally. Mass media, including television, radio, newspapers, and digital platforms, has transformed society's engagement in social and political processes. It plays a crucial role in social and political participation by providing information, promoting social activities, and inspiring collective action. However, the influence of mass media on social and political behavior is complex and can lead to misinformation, political bias, and polarization. The objectives is; to examine the role of mass media in influencing public participation and to analyze the application of the concept of political participation in understanding the relationship between mass media and public political engagement. This article using a quantitative approach. Mass media, from traditional newspapers to digital platforms, has significantly influenced social and political participation. Despite challenges like misinformation and superficial online participation, it remains a powerful force in shaping citizen engagement.

Social Movement

Phiyaporn Saisang, Noppawan Phuengpha — Tue, 08 Oct 2024 00:00:00 +0000

Social movements play an instrumental role in influencing societal change by mobilizing individuals around various issues such as human rights, environmental causes, or political reforms. This study investigates the dynamics of social movements using a quantitative approach to assess their impact on policy change, public awareness, and the mobilization of marginalized communities. Utilizing data from surveys, social media analytics, and event participation records, this research provides a comprehensive analysis of the methods employed by social movements and the outcomes they achieve.The focus of this research is on how social movements, particularly those operating in the digital age, have adapted to new communication technologies and platforms. Special attention is given to the role of social media in organizing protests and spreading awareness. By evaluating the effectiveness of various strategies employed by social movements, this study aims to quantify their influence on political processes and social structures.Findings reveal that movements employing a combination of digital mobilization and offline actions are more likely to achieve tangible policy changes. Moreover, the study finds a strong correlation between social media engagement and the rise of public awareness on key issues. The study concludes that while social movements remain powerful agents of change, their success largely depends on the ability to navigate both traditional and digital spheres effectively. The quantitative analysis offers insights into the evolving nature of collective action and its implications for social and political participation.

Building Trust in Hyperconnected World: New Media, Public Relations, and Public Policy

Methaporn Onrak, Noppawan Phuengpha — Thu, 17 Oct 2024 07:02:06 +0000

In today's hyperconnected world, building trust in public relations and public policy has become increasingly crucial. With the rapid expansion of the internet and social media, organizations and governments must navigate a complex environment to establish and maintain trust among the public. The transparency and credibility of communication, particularly through digital media, are essential for fostering relationships with citizens. This paper examines the role of new media in shaping public relations and public policy, highlighting the importance of trust-building factors such as transparent communication, accuracy, and sincerity.Through a quantitative approach, the study explores the dynamics between public trust and the use of digital platforms in conveying policy-related information. By analyzing public engagement and perception metrics from social media platforms, websites, and other digital communication tools, the research provides insights into how trust is developed and maintained in this new media landscape.The findings suggest that leaders who embrace authenticity and transparency in their communication strategies, such as Canadian Prime Minister Justin Trudeau are more successful in gaining public trust. Moreover, the study indicates that public participation in policy discussions via digital media significantly enhances trust levels, particularly when accurate and verified information is disseminated. This paper emphasizes the need for policymakers and public relations professionals to adapt to the digital age by integrating trustworthy communication practices into their strategies.

Digital Wallet Public Policy

Donyakorn Nutjamrat, Noppawan Phuengpha — Tue, 08 Oct 2024 00:00:00 +0000

The burgeoning integration of digital wallets into daily financial transactions signals a pivotal shift in monetary policies worldwide. This paper examines the role of digital wallets in shaping public policy, focusing on their capacity to streamline transactions, enhance financial inclusion, and stimulate economic activities. By analyzing policies from various countries, including China and Japan, the study aims to uncover the underlying factors that contribute to the success or failure of these digital tools. The research employs a quantitative approach to evaluate the economic impacts of digital wallets, considering multiple variables such as transaction volume, user demographics, and access to banking services. The findings suggest that supportive government policies, robust infrastructure, and strategic collaborations with private sectors are critical for maximizing the benefits of digital wallets. The study contributes to the broader understanding of digital finance, offering actionable insights for policymakers aiming to optimize digital wallet frameworks for economic growth and societal benefit.

Public Trust in Thailand’s Government by Using Artificial Intelligence in Government Services

Korakot Surapraseart, Noppawan Phuengpha — Thu, 17 Oct 2024 07:14:24 +0000

As Thailand advances in its digital transformation journey, Artificial Intelligence (AI) is increasingly being integrated into public services to enhance efficiency, transparency, and citizen satisfaction. This study explores how AI technologies have been deployed in government services, focusing on Thailand’s Yala Smart City project as a case study. The research investigates the benefits of AI in public governance, including improved service delivery, reduced corruption, and the enhancement of public trust. Using a quantitative approach, data from public surveys, service usage statistics, and policy effectiveness reports were analyzed to assess the public’s trust in AI-powered government services. Key findings indicate that AI implementation in public services, particularly in Yala, has improved accessibility, transparency, and efficiency, contributing to increased trust in the government. However, concerns about data privacy, ethical use of AI, and the digital divide remain prevalent. This paper also discusses the importance of regulatory frameworks, data privacy safeguards, and mechanisms for accountability to ensure the ethical deployment of AI. Recommendations are provided for improving public trust through responsible AI governance and continuous stakeholder engagement, emphasizing the role of inclusivity and transparency in the digital era. The lessons from Yala’s Smart City initiative offer valuable insights for other regions aiming to adopt AI in their government services.

Reprentation Struggle Of Arek – Arek Suroboyo In The Film Battle Of Surabaya (Semiotic Analysis Charless Sanders Peirce)

Fauzan Aziz, Poppy Febriana — Wed, 11 Sep 2024 00:00:00 +0000

Film can be a frame for electronic mass communication in an audio-visual media frame that is capable of displaying words, sounds, images and their combinations. Film is also one of the newest forms of communication that has emerged in the world. Films act as a modern means used to spread entertainment which has been a trend in the past, as well as showing stories, events, music, shows, comedy, and other special offerings to the open public. Film also agrees with Prof. such as mental influence and social influence.This research discusses the representation of Arek-Arek Suroboyo from the movie Battle Of Surabaya. The problem in this research is how the struggle contained in the movie. In conducting research, the author uses the research method used by Charless Sanders Peirce which consists of representamen, object, and interpretant. The results of the research using semiotic analysis of Charless Sanders Peirce get denotative meaning, namely the value of struggle. The conclusion of this analysis is to show the struggle of Arek-Arek Suroboyo in the Battle of Surabaya movie. As with the three components of the Charless Sanders Peirce sign, to be specific the representamen depicts the Arek-Arek Suroboyo scene within the Fight Of Surabaya film, the object portrays the Arek-Arek Suroboyo scene, and the interpretant interprets a meaning within the picture and depiction that adjusts the Arek-Arek Suroboyo scene in the Battle Of Surabaya film.

Sentiment Analysis About Childfree on Gita Savitri's YouTube Content

Fahraniar Nur Annisa, Nur Maghfira Aesthetica — Thu, 14 Nov 2024 02:30:21 +0000

Childfree has become a trend in modern society in the 21st century. This term refers to married couples who decide not to have children during their marriage. Although Childfree remains controversial in society due to differing opinions and perspectives on the presence of children in marriage, this research aims to explore the debate within the Childfree discourse on social media. Identification is made of how women are positioned as subjects or objects and the readers' positions in receiving the Childfree discourse in public spaces. Some perspectives, such as deontological ethics and views on human nature, do not support Childfree. However, there are also supportive views such as utilitarianism and existentialism. This research focuses on discussing Childfree from the perspectives of utilitarianism and existentialism. Secondary data used in this research were obtained from various sources such as previous research, reports, and websites. The research results show that from the perspectives of utilitarianism and existentialism, Childfree can be accepted because it considers the interests of others and is part of human rights.