Procedia of Social Sciences and Humanities

Strategy Analysis in Building Popularity on the Instagram Account @keanuagl

Muhammad Fajar Dicky Prastyo, Faraby Al- Alirsyad Pudjasetia, Poppy Febriana — Mon, 17 Mar 2025 07:31:00 +0000

This study aims to analyze the strategies used by the Instagram account @keanuagl in building popularity on social media platforms. As one of the public figures who has succeeded in attracting the attention of the audience in a relatively short time, this account is an interesting example to study, especially in the context of content strategy and interaction with followers. This study uses a qualitative approach with a content analysis method, observing upload patterns, types of content, and how the account interacts with the audience. The results show that the success of @keanuagl is influenced by several main factors, such as consistency in uploads, use of humor and personal narratives, and collaboration with other public figures. In addition, the use of interactive features such as Stories, Live, and comments also contribute to increasing follower engagement. This study provides insight into how social media strategies can be used effectively to build popularity and strengthen relationships with audiences in the digital era. This study analyzes the strategy of the Instagram account @keanuagl in building popularity. With a qualitative approach and content analysis, the study observed upload patterns, types of content, and interactions with followers. The results show that consistency of uploads, use of humor, personal narratives, and collaboration with other public figures are the main factors. The use of interactive features such as Stories and Live also increases follower engagement. This study shows the effectiveness of social media strategies in building popularity in the digital era.

Highlights:

Content Strategy – Consistent uploads, engaging humor, and personal narratives help attract and retain followers.
Audience Interaction – Features like Stories, Live, and comments enhance engagement and strengthen relationships with followers.
Collaborations – Partnering with other public figures expands reach and boosts visibility on social media.

Keywords: Popularity, Instragram, Personal Branding

Analysis of Public Figure Dwi Handa's Online Identity

Novita Dwi Agustina, Alief Syahda Sabella — Mon, 17 Mar 2025 07:46:55 +0000

Dwi Handayani has successfully created a strong and likable online persona. Through good relationships with her audience and a consistent content approach, she has effectively managed contextual breakdowns in her digital presence. This analysis examines how Dwi Handayani has built and maintained her online identity, managed interactions with diverse audiences, and navigated the challenges related to online reputation and privacy concerns. The findings suggest that while Handayani has established a robust online presence, there are significant areas where further strategic measures are required to protect her privacy and reputation.

Highlights:

Consistent Branding & Engagement – Dwi Handayani maintains a strong online persona through consistent content and active audience interaction.
Context Management – She effectively navigates diverse audience expectations, minimizing misunderstandings in her digital presence.
Privacy & Reputation Risks – Despite her success, further strategies are needed to enhance privacy protection and safeguard her online reputation.

Keywords: Dwi Handayani, Online Persona, Social Media, Community Management, Privacy, Reputation

Impression Management in Online Identity Formation: A Case Study on Dea Anugrah on Social Media Instagram

Yusuf Septian, Poppy Febriana — Mon, 17 Mar 2025 08:02:12 +0000

The development of information and communication technology has changed the dynamics of social identity online, with social media becoming the main platform for sharing information and interacting. This phenomenon encourages individuals to build online identities that reflect who they are, what they believe, and how they want to be recognised by their audiences. One example of a public figure active in the world of literature and media is Dea Anugrah, a writer and content creator who uses social media, particularly Instagram, to shape and manage her online identity. Based on the theory of impression management (dramaturgy) developed by Erving Goffman, this analysis explores how Dea Anugrah utilises Instagram to build her image as a writer, podcast host, and documentary host. In the front stage phase, she intentionally uploads content that is relevant to her audience, while in the back stage phase, she carefully prepares the content before it is published. The results of the analysis show that Dea Anugrah successfully uses Instagram features to manage her online identity effectively, with planned content and collaboration with other figures to expand her reach. Suggestions for her future online identity management include content diversification, increased interaction with audiences, and more careful privacy management to keep personal data safe.

Highlights:

Impression Management: Dea Anugrah strategically curates her Instagram content to shape her identity as a writer, podcast host, and documentary presenter, aligning with Goffman’s dramaturgy theory.
Content Strategy: She effectively uses planned posts, collaborations, and platform features to expand her audience reach and maintain engagement.
Future Improvements: Recommendations include diversifying content, enhancing audience interaction, and strengthening privacy management to protect personal data.

Keywords: Social Media, New Media, Personal Branding, Instagram

Analysis of Leonardo Edwin Bold Identity

Muhammad Rizal Firdaus, Anggi Tri Agustin , Poppy Febriana — Mon, 17 Mar 2025 08:11:49 +0000

This study examines the use of code-switching and code-mixing in the YouTube videos of Leonardo Edwin, an Indonesian content creator. As an international student, Leonardo often combines Indonesian and English in his content to reach a wider audience. Using a symbolic interaction theory approach, this study investigates how the interaction between Leonardo and his followers through comments and content affects the image he presents. The results of the analysis show that external code-switching is more common, with the use of English when interacting with international friends. This research is expected to contribute to previous research on the phenomenon of code-switching and code-mixing on social media.

Highlights:

Audience Engagement – Leonardo Edwin uses code-switching to connect with both Indonesian and international audiences, making his content more inclusive.
Symbolic Interaction – His language choices shape his online persona, influenced by interactions with followers and content themes.
Predominant Pattern – External code-switching is more frequent, especially when engaging with international friends, highlighting social adaptation in digital communication.

Keywords: Social Media, New Media, Youtube, Leonardo Edwin

Online Identity Analysis of Public Figure Jerome Polin

Della Rizky Artanadya, Ninda Anayarahma — Tue, 18 Mar 2025 00:08:02 +0000

Jerome Polin is a well-known Indonesian YouTuber and content creator who often combines comedy and science in his humorous and educational videos. He has successfully built a strong and likable online persona. Through a varied content strategy and constructive audience engagement, he appears to have effectively handled the challenges of context collapse. However, he must remain aware of the dangers posed by misinformation and the potentially harmful effects of participatory surveillance. This analysis will explore how Jerome Polin has created his online identity, managed interactions with a wide range of audiences, and navigated the risks associated with online participation and privacy. The findings suggest that Jerome Polin has cultivated a successful online presence but must continue to be cautious about the risks inherent in the digital landscape.

Highlights:

Strategic Online Identity – Jerome Polin skillfully blends education and entertainment, making complex topics accessible while maintaining a relatable persona.
Audience Engagement & Context Management – He effectively interacts with diverse audiences, balancing humor and learning while mitigating context collapse.
Digital Risks & Responsibility – While successful, he must remain vigilant against misinformation and the unintended consequences of participatory surveillance.

Keywords : Jerome Polin, Online Persona, Content Strategy

The Representation of Fujianti Utami's Identity on Instagram @Fuji_An: A Symbolic Interactionism Theory Approach

Fitri Retno Wulansari, Irma Fahriza Ifanisari — Tue, 18 Mar 2025 01:49:54 +0000

This research aims to analyze the representation of Fujianti Utami's identity, a social media influencer currently popular among young people, through her personal Instagram account, @fuji_an, using the symbolic interactionism theory approach. Social media, particularly Instagram, has become a strategic platform for individuals to construct and represent their identity through visual content, text, and social interactions. This study employs a qualitative method with content analysis to examine Fujianti Utami’s posts, including photos, videos, captions, and responses to followers. The symbolic interactionism theory is applied to understand how Fujianti constructs her identity through symbols, social interactions, and meanings interpreted by herself and her audience. The findings indicate that Fujianti's identity on Instagram represents a personal image that is relaxed, approachable to her audience, yet professional as a public figure. This identity is strategically managed to maintain popularity among young people. In conclusion, the @fuji_an account serves not only as a space for self-expression but also as a medium for building and reinforcing her image as a relevant and well-liked social media influencer.

Highlights:

Identity Construction – Fujianti Utami shapes her online persona through visuals, captions, and interactions, reflecting a balance between relatability and professionalism.
Symbolic Interactionism – Her identity is built through symbols and social interactions, where meanings are co-created by both her and her audience.
Strategic Image Management – The @fuji_an account functions as both a personal expression platform and a tool to maintain her relevance and popularity among young audiences.

Keywords: Identity, Symbolic Interactionism, Instagram, Fujianti Utami, Influencer, Youth.

Analysis of Vina Muliana's Online Identity on the Tik Tok account @Vmuliana in Maintaining the Authenticity of the Identity Constructed

Hadiyatun Nikmah, Poppy Febriana — Tue, 18 Mar 2025 02:04:56 +0000

In today's digital era, it is important to be able to build an online identity on social media. Online identity is the extension of one's physical existence into the virtual domain. Online identity has become an important aspect of our lives. Moreover, this includes influence in the digital space or can be called social media, privacy challenges, identity theory and about the dynamics in cyberspace. One of the most popular social media is Tik Tok. This research aims to find out how Vina Muliana shaping online identity, managing context collapse, as well as threats, challenges and opportunities for privacy and surveillance on Tik Tok social media. This type of research is qualitative. The research results show that Vina Muliana succeeded in building her online identity with an interesting strategy. Apart from that, the results show that Vina Muliana is able to overcome context collapse and also overcome threats to privacy and surveillance on Tik Tok social media.

Highlights:

Strategic Online Identity Building – Vina Muliana successfully shapes her online identity on TikTok through engaging content and a well-planned digital persona.
Managing Context Collapse – She effectively navigates different audience expectations, maintaining consistency while adapting to various online interactions.
Privacy & Surveillance Challenges – Vina Muliana proactively addresses privacy risks and surveillance concerns, balancing visibility with security on TikTok.

Keywords: Social Media, Online Identity, Tik Tok

Online Identity Analysis of Public Figure Raffi Ahmad

Bagas Kusuma Wardhana, M. Alim Syafiur Rohman, Poppy Febriana — Tue, 18 Mar 2025 02:16:00 +0000

Raffi Ahmad has successfully created a strong and contemporary online persona, leveraging comedy, character personification, and customizable content to stay relevant in the digital world. He has navigated the challenges of online reputation and audience engagement with ease. However, there is a need for further strategic measures to safeguard his privacy and protect against the risks associated with negative participatory surveillance. This analysis explores how Raffi Ahmad has built and maintained his digital identity, managed interactions with his diverse audience, and dealt with privacy and reputation concerns in the digital era. The findings suggest that while Raffi has established a powerful online presence, there are critical areas where more proactive measures are needed to protect his personal information and reputation.

Highlights:

Strategic Digital Identity – Raffi Ahmad effectively uses humor, character personification, and interactive content to maintain a strong and adaptable online persona.
Audience Engagement & Reputation Management – He skillfully navigates audience interactions and online reputation, ensuring sustained relevance in the digital space.
Privacy & Security Risks – Despite his success, proactive measures are needed to safeguard his personal information and mitigate risks from negative participatory surveillance.

Keywords: Raffi Ahmad, Social Media, Public Figure

Greenly Founder Success Stories: Inspiration for Future Generations

Hilma Aditya Wardhana — Tue, 18 Mar 2025 02:23:33 +0000

This article examines the success story of the founders of Greenly, a leading green technology company that is revolutionizing our approach to sustainability. Despite their humble beginnings, Greenly’s founders faced many challenges, including limited resources, market skepticism, and technical obstacles. But with a clear vision of creating a greener world, Greenly’s founders used technological innovation, adaptive business strategies and strategic partnerships to create what is now a global symbol of sustainability and innovation. We have built a company that has become Greenly inspires industry and society to contribute to protecting the environment through products and services that support carbon footprint reduction, energy efficiency and waste management. This article also discusses the key strategies and core values of Greenly’s founders, including collaboration, social responsibility, and long-term sustainability. This story is a profound inspiration for future generations, proving that individuals and organizations with a strong vision, hard work and commitment to a higher purpose can create significant positive change. This shows that the journey of Greenly’s founders is clear proof that sustainability and business success can go hand in hand, paving the way to a better and more sustainable future.

Highlights:

Overcoming Challenges – Greenly’s founders navigated limited resources, market skepticism, and technical hurdles to build a successful green tech company.
Innovation & Strategy – By leveraging technology, adaptive business strategies, and strategic partnerships, Greenly became a global leader in sustainability.
Sustainability & Impact – Greenly inspires industries and society by promoting carbon footprint reduction, energy efficiency, and waste management, proving that business success and sustainability can coexist.

Keywords: Sosial Media, Marketing, Instagram, Business Success

Analysis of Gibran Rakabuming Raka's Personal Branding Strategy as a Leader Through the Tiktok Application

Elent Praditya Ridwan, Aulia Firda Syafira, Poppy Febriana — Tue, 18 Mar 2025 00:00:00 +0000

Using Henri Tajfel and John Turner's Social Identity Theory, this study examines Gibran Rakabuming Raka's personal branding approach on the TikTok platform Through a descriptive qualitative approach, the research explores how Gibran builds an online identity, manages a diverse audience, and overcomes privacy risks on social media. Through innovative and engaging TikTok content, Gibran was able to establish his own brand as a youthful leader who is up to date, relatable to the younger generation, and responsive, according to the findings. With more than 4.8 million followers, Gibran is able to create emotional closeness and build positive public perceptions of his leadership.

Baim Wong Digital Footprint Formation of Online Identity in the Social Media Era

Tri Yunanda Ayu Lestari — Tue, 18 Mar 2025 07:08:44 +0000

In the era of rapidly growing social media, public figures like Baim Wong face complex challenges in shaping and managing their online identities. This article analyzes in depth how Baim Wong, as an Indonesian celebrity, builds his online identity on various digital platforms, such as Instagram and YouTube, and how he manages the phenomenon of "context collapse" that often occurs in cyberspace. On the one hand, social media provides a great opportunity to connect directly with fans and introduce a more human and relatable self-image. However, on the other hand, it also poses great challenges in maintaining authenticity, privacy, and control over the information shared. Baim Wong, through various uploaded contents, not only displays a happy personal life with his family, but also uses social media for philanthropic activities and promotion of professional projects. However, with all the potential that exists, there are also privacy risks that must be faced, such as the potential for exploitation of personal data by third parties or threats to family security that often appear in his uploads. In building his online identity, Baim Wong prioritizes a balance between openness to the audience and protection of sensitive information, which is reflected in the way he chooses narratives that are acceptable to various audiences without sacrificing his personal privacy and security.

Highlights:

Building a Relatable Identity – Baim Wong strategically uses social media to connect with fans by sharing personal moments, philanthropic efforts, and professional projects.
Managing Context Collapse – He navigates diverse audience expectations by carefully curating content that balances authenticity, privacy, and public perception.
Privacy and Security Risks – Despite the benefits of social media, he faces challenges such as data exploitation and family security threats, requiring careful information management.

Keywords: Online Identity, Social Media, Context Collapse, Authenticity, Digital Privacy

Online Identity of Public Figure Justinus Laksana

Mohamad Rangga Rizky Ardiansyah, Dimas Ekha Bagas Satria — Tue, 18 Mar 2025 00:00:00 +0000

Justinus Laksana has successfully created a strong and credible online persona as a football expert, known for his outspoken, critical, and insightful commentary. By leveraging a bold communication style, football-centric content, and consistent messaging, he has effectively managed the challenges of online reputation and audience engagement. Despite facing potential criticism and polarization, Laksana has used these opportunities to spread knowledge, strengthen his reputation, and advance his career in football. This analysis examines how Laksana has built and maintained his digital identity, navigated interactions with a diverse audience, and addressed privacy and reputation concerns in the digital space. The findings suggest that while Laksana has established a powerful online presence, there are critical areas where further strategic measures are necessary to safeguard his personal information and reputation.

Highlights:

Bold Communication & Branding – Laksana’s outspoken and critical style has strengthened his credibility as a football expert and engaged a dedicated audience.
Audience Engagement & Polarization – While his commentary sparks debate and criticism, he leverages these interactions to enhance his influence and spread football knowledge.
Reputation & Privacy Management – Despite his strong online presence, further strategic measures are needed to protect his personal information and digital reputation.

Keywords: Justinus Laksana, Football, Social Media

Online Identity Analysis of Public Figure Rachel Vennya

Liza Amalia Dewi — Tue, 18 Mar 2025 07:26:30 +0000

One of the famous people in Indonesia who has a big influence on social media is Rachel Vennya. This analysis will look at how Rachel Vennya creates her online persona, handles interactions with various audiences, and negotiates the benefits and concerns of participatory surveillance and privacy. The results of the analysis are that Rachel Vennya has been financially successful and has a solid web presence. In the face of extensive participatory surveillance, however, they have difficulty managing their content, maintaining relative authenticity, and maintaining their privacy.

Highlights:

Strategic Online Persona – Rachel Vennya carefully curates her content to maintain an engaging and influential online presence while balancing personal branding and relatability.
Audience Engagement & Surveillance – She actively interacts with diverse audiences, leveraging participatory surveillance for visibility but facing challenges in content control and authenticity.
Privacy vs. Public Exposure – Despite financial success, she struggles with maintaining privacy as constant public scrutiny complicates personal boundaries and online image management.

Keywords: Rachel Venya, Online Identity, Characters

Building Self-Image: Tasya Farasya's Personal Branding Strategy as a Beauty Influencer

Ana Sofiana Wahyu, Nasya Avrilia Herista, Poppy Febriana — Tue, 18 Mar 2025 00:00:00 +0000

Social media has become an important platform in building personal branding in the digital era. This research aims to explore Tasya Farasya's personal branding strategy as a beauty influencer through a descriptive qualitative approach using Social Identity Theory. The research method was conducted through in-depth observation of Tasya Farasya's social media content on Instagram, YouTube, and TikTok platforms. The results showed that Tasya succeeded in building a strong personal branding through several main strategies, namely specialisation in beauty, consistency of content, active interaction with followers, honesty, and optimal use of social media. Analysis using the concepts of categorisation, identification and intergroup comparison in Social Identity Theory reveals how Tasya constructs her identity as an influential beauty influencer. This research provides an in-depth insight into the formation of personal branding on social media and the potential of individuals in building an authentic and influential self-image.

Analysis of Influencer Jonathan Liandi's Online Identity on YouTube Media

Muhammad Dicky — Tue, 18 Mar 2025 07:56:09 +0000

Jonathan Liandi is one of the successful examples of influencers who have managed to build a strong online identity in the world of e-sports. He is not only known for his expertise in playing games, but also for his charismatic communication skills and consistent persona across various social media platforms. YouTube is one of the media used to build his personal branding. His popularity did not happen instantly, but rather through a long process involving various careful communication and branding strategies. This study analyzes the formation of the online identity and online authenticity of Jonathan Liandi, a leading content creator in the Indonesian esports community. Through an analysis of his YouTube channel, content strategy, and interaction with the audience, this study reveals how Jonathan's online identity is formed from his professional background as a former Mobile Legends player and his sincere communication style. Consistency in narrative, reflection of real personality, and active engagement with the audience create trust and loyalty from his followers. This study concludes that authenticity, relevance, and content quality are key elements in building a strong online presence and maintaining audience engagement.

Highlights:

Authenticity & Consistency – Jonathan Liandi maintains a genuine persona, reflecting his real personality and professional background to build trust and loyalty.
Content Strategy & Engagement – His success stems from a well-planned YouTube content strategy, including interactive formats that actively engage his audience.
Strong Personal Branding – By leveraging his expertise as a former Mobile Legends player and charismatic communication style, he establishes a distinct and influential online identity.

Keywords: Online Identity, Jonathan Liandi, Context Collapse, YouTube

Online Identity Analysis of Public Figure Habib Jafar

Wida Deviyanti, Chorida Fara Salsabillah — Tue, 18 Mar 2025 07:59:08 +0000

A well-known public figure in Indonesia, Habib Husein Ja'far Al Hadar is recognized for his inclusive and contemporary approach to preaching. His presence on social media has sparked numerous debates and conflicts, while also creating a distinctive online persona that captures attention. This analysis will explore how Habib Husein Ja'far has built his unique online identity, managed interactions with diverse audiences, and addressed the challenges posed by online disputes and attacks. The findings suggest that while Habib Husein Ja'far has successfully established a significant online presence, there is a need for government regulation to mitigate the dangers posed by online conflicts and harassment.

Highlights:

Unique Online Identity – Habib Husein Ja'far blends traditional Islamic teachings with modern, inclusive messaging, making his presence distinct and engaging on social media.
Audience Engagement & Conflict Management – He navigates diverse audience interactions skillfully, addressing criticisms while maintaining his message of tolerance.
Regulation & Online Safety – The rise of online conflicts and harassment in religious discourse highlights the need for government oversight to ensure a safer digital space.

Keywords: Habib Husein Ja'far, Online Persona, Social Media, Online Conflicts, Government Regulation

Analysis of Public Figure Prass Teguh Online Identity

Mochammad Fani — Tue, 18 Mar 2025 08:12:34 +0000

Praz Teguh has succeeded in building a strong online persona as an approachable and relevant financial expert. Through a consistent approach and good relationship with the audience, he is able to manage the challenges that arise in his presence in the digital world. However, challenges such as conflicts of interest, weak monitoring of participation, and misinterpretation of messages must be managed carefully so as not to damage the reputation that has been built. This analysis examines how Praz Teguh builds and maintains its online identity, manages interactions with diverse audiences, and faces challenges related to reputation and privacy in the digital world. The results of the analysis show that although Praz Teguh has succeeded in creating a strong online presence, there are opportunities to develop further strategies to protect its reputation and privacy.

Highlights:

Building a Strong Online Identity – Praz Teguh maintains a consistent and approachable financial expert persona, strengthening audience trust and engagement.
Managing Audience Interactions – Effective engagement helps maintain relevance, but challenges like conflicts of interest and message misinterpretation require careful handling.
Reputation & Privacy Protection – While his online presence is strong, further strategies are needed to safeguard his reputation and privacy in the digital space.

Keywords: Praz Teguh, Online Persona, Finance, Social Media, Community Management, Reputation, Privacy

Analysis of Jefri Nichol's Identity and Image Development on the Instagram Account @Jefrinichol

Muchammad Dhani Arifin, Rayhan Rizq Iskandar, Poppy Febriana — Wed, 19 Mar 2025 00:00:00 +0000

The phenomenon of identity development in the digital era is increasingly interesting, especially through social media platforms like Instagram. This study aims to analyze how Jefri Nichol builds his identity and image through the Instagram account @jefrinichol. The method used is a descriptive qualitative approach, focusing on content analysis of photo and video uploads as well as interactions with his followers. The research results show that Jefri Nichol consistently leverages Instagram to promote his image as an actor and model while building closer relationships with fans. The novelty of this research lies in the depiction of a dynamic and diverse public identity, as well as how he manages personal narratives behind his public roles, making this study relevant for communication and social media studies.

Analysis of Online Identity of Public Figures: A Case Study of Pandawara Group

Satrio Wicaksono, Poppy Febriana — Wed, 19 Mar 2025 00:00:00 +0000

This study analyzes the formation of the online identity of Pandawara Group, a collective renowned for their social activities in raising awareness about environmental issues. The focus of this research includes strategies for building an online identity, managing the challenges of content collapse, and the authenticity displayed on digital platforms. The analysis shows that Pandawara Group successfully utilizes visual narratives and audience interactions to establish themselves as authentic agents of change. However, they also face challenges such as public pressure, the risk of criticism, and the necessity of maintaining content consistency. This study provides recommendations for enhancing their digital communication strategies to better manage risks while leveraging opportunities in the era of social media.

Highlights:

Strategic Online Identity – Pandawara Group builds authenticity through visual storytelling and active audience engagement.
Challenges of Digital Presence – They navigate public scrutiny, criticism, and the demand for consistent content.
Enhancing Digital Strategy – Recommendations focus on risk management and optimizing opportunities in social media.

Keywords: Online Identity, Content Collapse, Authenticity, Social Media, Pandawara Group, Social Movement.

Online Identity Analysis of Public Figure Ketut Permata Juliastrid in Instagram Social Media

Muchammad Dicky Amiruddin, Poppy Febriana — Wed, 19 Mar 2025 00:00:00 +0000

Technological advancements have driven the popularity of social media, providing many benefits, especially in easy and fast global communication. One of the rapidly growing platforms is Instagram, which is not only used to share photos and videos, but also to express oneself and form an online identity. Public figures such as Ketut Permata Juliastrid, utilize Instagram to build their self-image. This research aims to examine Ketut Permata Juliastrid's online identity formation through managing context collapse and authenticity, and to explore the risks and opportunities related to privacy and surveillance that arise in the use of social media. The study reveals that Tata manages her identity by utilizing personal stories and compelling visuals to build an emotional connection with her followers. However, this also brings challenges in maintaining a balance between public expectations and personal privacy. This research provides insight into the strategies used by public figures in building online identities in the digital age, as well as the challenges faced in protecting their privacy.

Highlights:

Online Identity & Authenticity – Public figures like Ketut Permata Juliastrid craft their online identity using personal stories and visuals to connect emotionally with followers.
Context Collapse Management – Balancing different audience expectations requires careful curation of content to maintain authenticity while managing public perception.
Privacy & Surveillance Risks – Sharing personal aspects online poses challenges in protecting privacy and navigating potential surveillance threats.

Keywords: Online Identity, Context Collapse, Authenticity, Privacy and Survaillance

Analysis of the Online Identity of Public Figure Najwa Shihab

Tegas Immanio Sejati, Rafly Aditya Ramadhan — Wed, 19 Mar 2025 04:22:27 +0000

Najwa Shihab has successfully built a strong and trustworthy online persona by prioritizing professionalism, ethics, and courage. Through a consistent approach and clear messaging, she effectively manages context collapse by utilizing content segmentation and low social media engagement. Despite facing challenges related to privacy and surveillance, Najwa uses her online platforms to inspire, educate, and mobilize society for positive change. This analysis examines how Najwa Shihab builds and maintains her online identity, manages interactions with diverse audiences, and addresses challenges related to reputation and privacy in the digital world. The findings show that while Najwa Shihab has successfully created a strong online presence, there is room to further develop strategies to protect her reputation and privacy.

Highlights:

Strategic Online Presence – Najwa Shihab maintains a trustworthy digital identity through professionalism, ethics, and clear messaging.
Effective Context Management – She mitigates context collapse by segmenting content and keeping social media engagement minimal.
Balancing Visibility & Privacy – While leveraging her platform for social impact, she faces challenges in reputation and privacy protection.

Keywords: Najwa Shihab, Online Persona, Social Media, Professionalism, Ethics, Reputation, Privacy

Digital Identity Analysis of Tretan Muslim: a Case Study of a Content Creator's Digital Identity Formation and Management

M. Hafid Alvandaru, Bryan Mahendra Putra Jona — Wed, 19 Mar 2025 04:40:41 +0000

This study examines how Tretan Muslim, a prominent Indonesian content creator, constructs and manages his digital identity across various social media platforms. Using qualitative analysis and digital ethnography methods, this research explores his strategies in managing context collapse, maintaining authenticity, and handling participatory surveillance risks. The findings reveal sophisticated multi-platform strategies, effective context collapse management, and balanced risk-opportunity handling in digital identity maintenance. This study contributes to understanding digital identity management in the Indonesian social media landscape, particularly among public figures navigating between entertainment and social commentary. Results indicate that successful digital identity management requires strategic platform utilization, consistent authenticity maintenance, and effective risk management approaches.

Highlights:

Multi-Platform Strategy – Tretan Muslim employs tailored approaches across different social media platforms to manage his digital identity effectively.
Authenticity & Context Collapse – He balances authenticity while navigating diverse audience expectations and overlapping social contexts.
Risk & Opportunity Management – He strategically handles participatory surveillance risks while leveraging opportunities for engagement and influence.

Keywords: Digital Identity, Content Creator, Social Media, Context Collapse, Authenticity, Participatory Surveillance

Online Identity Analysis of Public Figure Deddy Corbuzier on Instagram Account @Mastercorbuzier

Abdul Yudha Fahrezha Listianto, Pandu Bagus Fibisono, Poppy Febriana — Wed, 19 Mar 2025 07:14:32 +0000

In the digital age, social media, especially Instagram, has played an important role in shaping one's identity and public image. Deddy Corbuzier, an Indonesian influencer and celebrity, uses this platform to project his self-image through consistent and authentic content. This research investigates how he manages his digital identity in the face of challenges such as context collapse meeting audiences with diverse backgrounds as well as risks such as cyberbullying and privacy violations. The findings show that Deddy implements adaptive communication strategies and maintains authenticity despite being faced with criticism. In addition, the study discusses potential proactive measures to deal with such risks, including strengthening data protection regulations and increasing public awareness. By strategically utilizing social media, individuals can not only build strong personal branding but also create a safer digital ecosystem.

Highlights:

Adaptive Digital Identity Management – Deddy Corbuzier navigates context collapse by tailoring his communication while maintaining authenticity to engage diverse audiences.
Handling Risks and Criticism – He employs strategies to manage cyberbullying and privacy concerns, balancing transparency with personal boundaries.
Proactive Digital Safety Measures – Strengthening data protection laws and public awareness can enhance both personal branding and a safer online environment.

Keywords: Online Identity, Instagram, Public Figure, Deddy Corbuzier

Mead's Symbolic Interactionism Analysis of Nadhifa Allya Tsana's Online Identity on Social Media Instagram @ntsana

Aprilina Salma, Shira Putri Amalia — Wed, 19 Mar 2025 00:00:00 +0000

In the modern digital era, technological advancements have significantly transformed how individuals communicate, construct identities, and present themselves, particularly on social media platforms. Social media, once a mere communication tool, has evolved into a sophisticated stage where people actively negotiate and perform their self-representations. Instagram, among the most widely used social media sites, is essential to shaping personal branding and online identities. This study examines the digital identity construction of Nadhifa Allya Tsana, widely known as Rintik Sedu, through the lens of George Herbert Mead's Symbolic Interactionism theory. Tsana, a successful writer, content creator, podcaster, and entrepreneur, utilizes Instagram to build and communicate her identity, engaging in a dynamic process of symbolic interaction with her followers. This research aims to explore how Tsana constructs her online identity, interacts symbolically with her audience, and utilizes various symbols to communicate and reinforce her self-image on social media. By analyzing her Instagram posts, captions, and interactions with followers, This study emphasizes how verbal and visual signals contribute to the formation of a personal narrative and fostering emotional connections with her fanbase. Additionally, the research addresses the challenges and opportunities of managing a digital identity, including issues like plagiarism and the preservation of authenticity. Ultimately, this study underscores the importance of symbolic interaction in the digital age, where individuals not only shape their identities but also interact with society through shared symbols in an interconnected online space.

Laura Siburian in Digital Lens: Analyzing Identity and Its Influence on Social Media

Amanda Octavia, Syakirah Rosalinda — Mon, 24 Mar 2025 00:00:00 +0000

This research uses a descriptive qualitative approach with content analysis method to analyze how Laura Siburian builds her digital identity on social media. An in-depth analysis of posts, comments, and user interactions made it possible to identify the communication strategies used, themes raised, and audience responses. This research aims to understand how the construction of an influencer's digital identity can influence public perception and shape opinions.

Digital Dramaturgy: Raffi Ahmad's Identity Formation and Privacy Management on Instagram

Zhafira Adenia Brameswari, Mas Aldrin Zagna Rania Kartika — Mon, 24 Mar 2025 00:00:00 +0000

This research discusses the digital dramaturgy strategy of Raffi Ahmad, a prominent figure in Indonesia. It investigates how he shapes his identity as a star, businessman, and family man, and manages his privacy on the Instagram platform. The research focuses on his online identity formation, audience management while maintaining his authenticity, and the opportunities and challenges he faces regarding privacy and participatory surveillance. Various theories and concepts such as online identity formation, parasocial relationships, context collapse, and privacy and participatory surveillance are used to explain this phenomenon. The purpose of this research is to explain effective strategies for public figures to manage their digital identities.

Analysis of Vina Muliana (@vmuliana)'s Online Identity Formation as a TikTok Influencer

Intan Fitrianingsih, Amelia Putri Az Zahra, Poppy Febriana — Mon, 24 Mar 2025 00:00:00 +0000

In the digital age, social media serves as an important platform for individuals to express themselves and build identities. Vina, who has more than 9.5 million followers, utilizes TikTok to share job search tips, resume building, and interview techniques based on her experience as an HR Senior Associate at a State-Owned Enterprise (SOE). The research method used is a qualitative approach with a case study, analyzing the uploaded content and the interactions that occur on the platform. The results showed that Vina managed to create a positive image through her professional appearance and interactive communication style, while showing her authentic side behind the scenes. Erving Goffman's dramaturgy theory is used as an analytical framework to understand the difference between front stage and back stage in online identity formation. This research provides insight into the role of influencers in shaping identity in the digital era and its impact on audiences. wuThis study aims to analyze Vina Muliana's (@vmuliana) online identity formation as a TikTok influencer who focuses on career education.

Analysis of Self-Presentation in dr. Richard Lee's Social Media Accounts as a Public Figure in Indonesia

Nafridha Maulidina , Nur Aini — Wed, 26 Mar 2025 00:00:00 +0000

This research aims to analyze the self-presentation strategies implemented by Dr. Richard Lee, a public figure in Indonesia, via his social media account. In this research, the author refers to the self-presentation theory put forward by Erving Goffman, which explains how individuals manage the impressions they convey to audiences in various social situations. With a qualitative descriptive approach, data was collected through observation of Dr. Richard Lee, which includes published videos, photos and texts. The research results revealed that Dr. Richard Lee applies a front stage strategy to build his professional image as a beauty doctor and educator, while creating a personal relationship with the audience through content that tends to be informal and humorous.

Influencer Analysis of Prilly Latuconsina’s Online Identity in Building Public Image on Instagram

Nike Firnanda Dwi Amelia, Sevia Nur Fadhilah, Poppy Febriana — Wed, 26 Mar 2025 00:00:00 +0000

This research aims to analyze Prilly Latuconsina's online identity in building her public image through the Instagram platform. This research uses descriptive qualitative research method by analyzing the content of Prilly's uploads on Instagram, including photos and captions that reflect the values and messages she wants to convey to the audience. The results of this study show that Prilly succeeded in creating a positive and inspiring image through effective visual and narrative communication strategies, reflecting her role as an artist and educator. Erving Goffman's dramaturgy theory is applied to understand how Prilly builds her public image on social media, by distinguishing between the “front stage” and “back stage” in her social interactions. The results of this study provide insight into the importance of personal branding in the context of social media for public figures.

Coach Justin’s Self-Identity Formation on Youtube Social Media

Galang Bagus Kurniawan, Faizal Bakhron Adabi — Wed, 26 Mar 2025 00:00:00 +0000

This study analyzes Coach Justin's self-identity formation as a professional football coach on YouTube social media. This qualitative research uses the content analysis method to understand how Coach Justin builds his identity through video content, comments and interactions with the audience. The results showed that Coach Justin succeeded in building an identity as a coach who is professional, inspiring and close to his audience through educational, motivational and interactive content. The research also found that Coach Justin uses effective communication strategies such as casual language, humor and analogies to convey complex football messages. In addition, interaction with the audience through comments and live streaming also strengthens Coach Justin's relationship with his followers. This research contributes to the understanding of the role of social media in self-identity formation and effective communication. The results can serve as a reference for coaches, influencers and other content creators to build effective self-identity on social media.

Analysis of Fadil Jaidi's Online Identity on TikTok

Dea Armawati, Airlangga Cipta Juliananta Putra — Tue, 08 Apr 2025 00:00:00 +0000

The development of information and communication technology has facilitated the emergence of various social media platforms, including TikTok, which serves as a strategic tool for individuals and public figures to build their online identity. This study aims to analyze the strategies employed by Fadil Jaidi in constructing his digital identity through TikTok content. Using a descriptive qualitative approach, this case study explores elements such as authenticity, context management, and collaboration in shaping Fadil Jaidi's image. The findings reveal that Fadil successfully creates a relatable, consistent, and engaging persona through audience interactions and content reflecting familial values and humor. Despite challenges like context collapse and privacy risks, Fadil effectively leverages social media opportunities to strengthen his personal branding. This research provides insights into the dynamics of digital identity in an increasingly interactive social media era.

Online Identity Analysis of Dokter Detektif As a Skincare Product Education Doctor On Tiktok Social Media

Mutiara Mujahidah Hanifah Tiara — Tue, 08 Apr 2025 00:00:00 +0000

Detective Doctor or commonly known as Doktif, a Beauty Doctor is also a public figure who is active on social media, especially on the Tiktok platform. The Doktif TikTok account that is usually used to actively produce content is @DokterDetektif. The detective doctor is known as an educator who focuses on skincare products. By using a Mask on his eyes which is typical of a Detective Doctor. He is known to be critical of excessive claims that are often found in beauty products, especially related to active ingredients that do not match This study seeks to assess and interpret the laboratory test results created by the Detective Doctor. his online identity as an educator of beauty / skincare products on social media, especially Tiktok, by using a Mask for his disguise. This study applies Erving Goffman's Dramaturgy theory and employs a qualitative descriptive research method through observations conducted on TikTok social media. The findings of the study are derived from the analysis. show that the Detective Doctor has succeeded in providing education based on official evidence even though the identity of the Detective Doctor is kept secret.

The The Influence of Digital Identity on Indonesia's Young Generation on Awkarin's Instagram Post

Lora Langit Rafidah Azaria Perlita, Madinatul Munawaroh — Tue, 08 Apr 2025 00:00:00 +0000

Awkarin's digital identity has become an interesting phenomenon among the young generation of Indonesia. This article explores how Awkarin builds and maintains his online identity across various social media platforms, as well as its impact on the behavior and views of the younger generation. Through a combination of authentic, controversial, and inspiring content, Awkarin managed to manage diverse audiences while facing the challenge of 'context collapse', where various audience segments meet in one digital space. In addition, this article also highlights the strategies that Awkarin uses to maintain its authenticity amid the risks and opportunities that come with privacy and surveillance in the digital environment. With this in-depth analysis, it is hoped that it can provide valuable insights for the younger generation on the importance of building a strong and authentic digital identity, as well as how to navigate the online world wisely and carefully.

Online Identity of Influencer @INIGANTA on Tiktok Social Media

Awalia Amanda, Cantika Aprilia Larasati — Tue, 08 Apr 2025 00:00:00 +0000

Development of information and communication technology was changed the way individuals interact and build online identities in social media. The aims of this study to analyze the online identity of Aganta Ramadanu, known as @iniganta on TikTok, the context creator of the comedy content presented. The method qualitative approach with content analysis was used, which allows researchers to explore how Aganta builds a consistent and authentic self-image on the platform. The results showed that Aganta successfully managed the challenge of context collapse, where diverse audiences have different expectations, while still maintaining authenticity in the uploaded content. In addition, the research also identifies the risks and opportunities Aganta faces regarding privacy and participatory surveillance, and their impact on interactions with audiences. The findings provide insights into how online identities can be shaped and managed in the age of social media, as well as the importance of personal branding strategies in creating strong relationships with followers.

Identity Strategy On Instagram Social Media: How Dian Sastrowardoyo Faces Privacy And Surveillance Challenges

Wildan Bisma Radiyan, Moch. Nur Faizin — Wed, 09 Apr 2025 00:00:00 +0000

This research explores how public figures, particularly Dian Sastrowardoyo, shape their online identities on Instagram and manage context collapse, as well as the risks and opportunities faced related to privacy and surveillance. Using the content analysis method pioneered by Harold D. Lasswell and netnography, the data was collected through online observation and content analysis from Dian Sastrowardoyo's Instagram account. The results show that Dian uses Instagram to form an online identity consistent with her public image as an actress and activist, with key patterns such as image consistency, social activism, and limited personal life. In managing context collapse, Dian uses strategies such as audience segmentation, curated content, and the use of different languages. The research also identified significant privacy risks, including the potential for misuse of personal information and surveillance by media and fans, as well as opportunities to expand influence and reach a wider audience. With the right strategy, Dian can manage these risks and take advantage of the opportunities that exist to strengthen her online identity. This research provides in-depth insights into the dynamics of online identities and privacy challenges in the digital era, as well as the importance of the right strategies in managing online identities and maintaining privacy on social media.