Analysis of the Influence of Educational Tourism on Tourist Interest, Visitor Satisfaction and Sales Increase at Kopi Luwak Cikole Bandung
Analisis Pengaruh Wisata Edukasi Terhadap Ketertarikan Wisatawan, Kepuasan Pengunjung dan Peningkatan Penjualan di Kopi Luwak Cikole Bandung
DOI:
https://doi.org/10.21070/hv3m7m75Keywords:
Educational Tourism, Civet Coffee, Animal Welfare, Word Of Mouth, SWOT AnalysisAbstract
General Background Agrotourism integrating hands-on learning experiences serves as a vital innovation within the modern hospitality industry. Specific Background Kopi Luwak Cikole operates as an animal welfare-certified agribusiness model, offering interactive programs featuring transparent production processes and multilingual guidance. Knowledge Gap Comprehensive evaluations structurally linking these specific interactive programs to premium market consumer behavior and business profitability remain limited. Aims This study investigates the connection between learning components, tourist interest, absolute guest contentment, and financial transactions at this destination. Results Qualitative descriptive analysis reveals that direct animal interaction and open production viewing generate a 100% positive feedback rate. This absolute contentment translates into spontaneous on-site purchases, strong word-of-mouth recommendations, and sustained international export orders, positioning the enterprise in SWOT Quadrant I with a strong internal foundation. Novelty This research demonstrates that integrating strict animal welfare principles with transparent agribusiness education yields exceptionally high profit margins and unparalleled customer loyalty. Implications Management should expand digital marketing reach and scale production capacity to capitalize on current market positioning and ensure sustainable commercial growth.
Highlights
-
Interactive animal programs achieve perfect positive consumer feedback.
-
Transparent production viewing directly stimulates international export orders.
-
Strategic evaluation confirms strong market positioning requiring capacity expansion.
Keywords: Educational Tourism, Civet Coffee,Animal Welfare, SWOT Analysis, Word Of Mouth
References
Aprilia, A., H. Zahrah, Y. Nuramalia, et al., "Analisis Strategi Perilaku Konsumen Terhadap Cita Rasa Kopi Luwak," Jejak Digital: Jurnal, vol. 1, no. 4, pp. 2326–2338, 2025. [Online]. Available: http://indojurnal.com/index.php/jejakdigital/article/view/628
Ariffien, A., and I. Made Wicaksana, "Analisis Kelayakan Usaha Kopi Luwak Cikole Lembang," Jurnal Manajemen Logistik dan Transportasi, vol. 7, no. 1, pp. 18–30, 2021.
Chairani, E., J. Supriatna, R. Koestoer, and M. Moeliono, "Physical Land Suitability for Civet Arabica Coffee: Case Study of Bandung and West Bandung Regencies, Indonesia," IOP Conference Series: Earth and Environmental Science, vol. 98, no. 1, 2017, doi: 10.1088/1755-1315/98/1/012029.
Fadhila, E. D., and Y. Deliana, "Decision Making to Visit Kopi Luwak Agrotourism (Case Study of Kopi Luwak Cikole in Cikole Village, Babakan Village, Lembang District)," Journal of Business on Hospitality and Tourism, vol. 5, no. 2, p. 207, 2019, doi: 10.22334/jbhost.v5i2.153.
Fauziah, S. N., and L. Warlina, "Identifikasi Potensi Pengembangan Agrowisata di Kecamatan Lembang Kabupaten Bandung Barat," Jurnal Pembangunan Wilayah dan Kota, vol. 18, no. 1, pp. 45–53, 2022, doi: 10.14710/pwk.v18i1.35473.
Hamid, S., and P. Purnamasari, "Analysis Marketing Strategy of Coffee Luwak Cikole: A Case Study," Business Innovation and Entrepreneurship Journal, vol. 2, no. 4, pp. 205–211, 2020, doi: 10.35899/biej.v2i4.175.
Ihsan Nugraha, S., and W. Rafdinal, "Pengaruh Destination Image dan Perceived Risk terhadap Revisit Intention melalui Tourist Satisfaction di Kampung Wisata Sejarah dan Budaya Braga," in Proc. 13th Industrial Research Workshop and National Seminar, 2022, pp. 13–14.
Prasetyo, H., and D. Nararais, "Urgensi Destinasi Wisata Edukasi dalam Mendukung Pariwisata Berkelanjutan di Indonesia," Kepariwisataan: Jurnal Ilmiah, vol. 17, no. 2, p. 135, 2023, doi: 10.47256/kji.v17i2.209.
Ramdhana, P., and I. Ayesha, "System Dynamics Modeling of Sustainability, Animal Welfare, and Certification in the Luwak Coffee Industry," vol. 9, pp. 173–185, 2026.
Salmia, S. S., "Development of Quality Instruments and Data Collection Techniques," Jurnal Pendidikan dan Pengajaran Guru Sekolah Dasar (JPPGuseda), vol. 6, no. 1, pp. 119–124, 2023, doi: 10.55215/jppguseda.v6i1.7527.
Sugiyono, Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif dan R&D). Bandung, Indonesia: Alfabeta, 2013.
Supriatna, S., "Analisis Strategi Pengembangan Usaha Kopi Luwak (Studi Kasus UMKM Careuh Coffee Rancabali-Ciwidey Bandung)," Journal of Management and Organization, vol. 3, pp. 227–243, 2014. [Online]. Available: http://journal.ipb.ac.id/index.php/jmo/article/view/12171
Tani, K., et al., "Pendahuluan Pertanian Indonesia terdiri dari sub sektor pangan, hortikultura, perkebunan, perikanan dan peternakan," vol. 4, no. 2528, pp. 632–641, 2019.
Trimo, L., G. W. Mukti, and F. H., "Kajian Strategi Pengembangan Agrowisata Kopi Luwak (Studi Kasus Kopi Luwak Manglayang, Kampung Pondok Buahbatu-Cikawari, Desa Mekarmanik, Kecamatan Cimenyan, Kabupaten Bandung)," Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad, vol. 3, no. 2, 2018, doi: 10.24198/agricore.v3i2.20657.
Wulan, S. R., "Pengelolaan Lingkungan Perdesaan Melalui Wisata," Envirosan: TekniK Lingkungan, vol. 5, no. 1, pp. 1–8, 2022.
Downloads
Published
Issue
Section
Categories
License
Copyright (c) 2026 Nur Hisyam Ramadhani, Firdaus Fahmi, Ahmad Irfan Santoso, Andreyan Ramadani, Ika Oktaviyanti
This work is licensed under a Creative Commons Attribution 4.0 International License.
