Vol. 9 (2026): International Conference of Fostering Sustainable Economic Growth and Innovation through Research and Community Engagement

View Vol. 9 (2026): International Conference of Fostering Sustainable Economic Growth and Innovation through Research and Community Engagement

DOI: https://doi.org/10.21070/abt1ds73

Published: 2026-07-09

Articles

Optimizing Product Marketing at Pawon Cempaka MSMEs: A Local Brand Development Strategy Optimalisasi Pemasaran Produk pada UMKM Pawon Cempaka: Strategi Pengembangan Brand Lokal

Shaafi Abidah, Mochamad Rizal Yulianto

296-301
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Stunting Mitigation And Nutritional Management Through University And Posyandu Synergy Mitigasi Stunting Dan Manajemen Gizi Melalui Sinergi Universitas Dan Posyandu

Anis Khoirin Hayati, Dicky Samudra Rusdiansyah, Mohammad Ilham Junaidi, Lintang Shafa Zahra

211-216
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Strategic Digital Marketing And Livestreaming Implementation For Automotive Care Sales Implementasi Strategi Pemasaran Digital Dan Livestreaming Pada Penjualan Perawatan Otomotif

Muhammad Saddam Navaro, Alshaf Pebrianggara

217-229
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Analysis of Marketing Strategies in Maintaining the Competitiveness of J&C Cookies Bandung Analisis Strategi Pemasaran dalam Mempertahankan Daya Saing J&C Cookies Bandung.

Putri Indra Wahyu Ningsih, Tofan Tri Nugroho, Imelda Priska Rahayu, Wanda Amalia, Muhammad Faisal Ardiansyah

247-255
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Analysis of the Influence of Educational Tourism on Tourist Interest, Visitor Satisfaction and Sales Increase at Kopi Luwak Cikole Bandung Analisis Pengaruh Wisata Edukasi Terhadap Ketertarikan Wisatawan, Kepuasan Pengunjung dan Peningkatan Penjualan di Kopi Luwak Cikole Bandung

Nur Hisyam Ramadhani, Firdaus Fahmi, Ahmad Irfan Santoso, Andreyan Ramadani, Ika Oktaviyanti

230-236
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Customer Loyalty in the Context of Digital Marketing and Seasonal Demand: A Qualitative Study of J&C Cookies Bandung Loyalitas Pelanggan dalam Konteks Pemasaran Digital dan Permintaan Musiman: Studi Kualitatif pada J&C Cookies Bandung

Moch. Bayu Kurniawan, Bima Wisnu Wardhana, M. Habibie Ardana Refa, Detak Prapanca

237-246
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Cikole Lembang Coffee Marketing Communication Strategy to Attract Consumer Interest Strategi Komunikasi Pemasaran Kopi Cikole Lembang dalam Menarik Minat Konsumen

Putri Pratama Miftachul Julianti, Hawwa Zahrani , Rully Khoirul Azwar, Erma Agustiningsih, Lilik Indayani
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The Role of BJB University Bandung in Building a Learning Organization to Support the Development of Bank BJB Employee Competence Peran BJB University Bandung dalam Membangun Learning Organization untuk Mendukung Pengembangan Kompetensi Karyawan Bank BJB

Siti Nabilah, Revi Anggraeni, Ivanda Febrianti, Mochamad Rizal Yulianto

256-262
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Role of Competency-Based Training Program by Sidoarjo Manpower Office in Improving Human Resources and Income Peran Program Pelatihan Berbasis Kompetensi oleh Dinas Tenaga Kerja Sidoarjo dalam Meningkatkan Sumber Daya Manusia dan Pendapatan

Nisa' Nur Khofifah, Detak Prapanca

280-289
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Implementation of Kaizen Culture in Administration to Improve Operations at PT. Surya Pratista Hutama (Suprama) Penerapan Budaya Kaizen dalam Administrasi untuk Meningkatkan Operasional Pada PT. Surya Pratista Hutama ( Suprama )

Nisfullaili Hidayati, Nisfullaili Hidayati

290-295
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Pineapple Product Diversification And Economic Sustainability Through Microenterprise Socialization Programs Diversifikasi Produk Nanas Dan Keberlanjutan Ekonomi Melalui Program Sosialisasi Usaha Mikro

Anis Khoirin Hayati Hayati, Nadiya Ami Syavitri, Indah Dwi Lestari, Aisah Aprillia Syahfitri, Moch. Firnanda Zulyansah

204-210
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Optimizing Social Media in Building Brand Awareness at the Nda Sha Snacks UKM in Sumorame Village, Sidoarjo Optimalisasi Media Sosial dalam Membangun Brand Awareness pada UKM Jajanan Nda Sha Desa Sumorame Sidoarjo

Dyah Tuhrotul Fuada, Adhelia Cahya Puspita, Muhammad Sonhaji, Rizqy Mutawakkil Ngalalloh

302-308
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Digital Marketing Strategy to Increase Product Sales at PT Mega Finance Strategi Pemasaran Digital Untuk Meningkatkan Penjualan Produk di PT Mega Finance

Fira Firnanda, Lilik Indayani

309-316
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Bandiera Official's Promotional Strategy to Encourage Environmentally Conscious Fashion Consumers Strategi Promosi Bandiera Official untuk Mendorong Konsumen Fashion yang Peduli Lingkungan

Mohammad Dwi Fajar Romadhon Dwi Fajar, Dewi Komala Sari

317-321
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Marketing and Production Strategy for Impala Crackers at Dua Bebek MSME, Kandangan Village, Krembung District, Sidoarjo Regency, East Java Strategi Pemasaran dan Produksi Kerupuk Impala Pada UMKM Dua Bebek, Desa Kandangan, Kec. Krembung, Kab. Sidoarjo, Jawa Timur

Mochammad Yusril Umam, Ika Oktaviyanti

322-333
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Analysis of the Effectiveness of Collecting Regional Economic Data through the Business Tagging System: A Study at BPS Sidoarjo Analisis Efektivitas Pengumpulan Data Ekonomi Regional melalui Sistem Tagging Usaha: Studi pada BPS Sidoarjo

Yunita Wulandari, Sofia Naya Febriyanti, Satrio Sudarso

334-351
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Reading and Writing The Qur’an to Improve The Faith andPiety Of Student At Muhammadiyah Elementary Schools Pembiasaan Baca Tulis Al-qur’an Untuk Meningkatkan Keimanan Dan Ketaqwaan Siswa Di Sekolah Dasar Muhammadiyah

Dwi Silvi Atuszahroh, Risha Dwi Nur Laily, Andina Nurnida Hidayanti, Nur Efendi

352-358
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Peningkatan Improving Operational Efficiency Through Innovation and Human Resource Development Peningkatan Efisiensi Operasional Melalui Inovasi dan Pengembangan Sumber Daya Manusia

Indah Rizqi Tsania, Ira Cahyanti, Talitha Salsabila, Sri Rohimah, Herlinda Maya Kumala Sari

359-364
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Green Economy as a Sustainability Strategy for Cikole Bandung Civet Coffee Production Green Economy sebagai Strategi Keberlanjutan Produksi Kopi Luwak Cikole Bandung

Tasya Novia Sari, Shinta Eka Meilinda, Ananda Keisha Maulid Nabila, Dewi Andriani

365-374
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Analysis of the Implementation of Tourism Education and Animal Welfare on the Formation of the Premium Cikole Civet Coffee Brand Image Analisis Implementasi Edukasi Pariwisata dan Kesejahteraan Hewan (Animal Welfare) terhadap Pembentukan Citra Merek Premium Kopi Luwak Cikole

Muhammad Rizki Akbar Al Afif, Dhioktafian Binawan Putra, Tegar Bahrul Nasrulloh, Akhmad Alfandi Ardhiansyah

375-383
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Marketing Strategy Competitiveness in Sidoarjo Private Vocational Training Institutions Strategi Pemasaran Daya Saing Lembaga Pelatihan Kerja Swasta Sidoarjo

Anita Ariyani, Yusril Ihza M, Gatot Suryono, Imelda Dian Rachmawati

108-114
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Consumer Interaction, Perception, and Decision: An Observational Study of Visitor Behavioral at Kopi Luwak Cikole Interaksi, Persepsi, dan Keputusan Konsumen: Studi Observasi Perilaku Pengunjung di Kopi Luwak Cikole

Cindy Berliana Febriyanti, Chintya Sari Monica Putri, Inggrit Putri Admadaraja Admadaraja, Nadine Marsha Zerlinda, Tofan Tri Nugroho

14-19
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Innovation and Networking as a Succession Strategy for the JNC Cookies Family Bussines Inovasi Dan Networking sebagai Strategi Suksesi Family Bussines JNC Cookies

Galih Putra Wardana, Aldy Yonanda, Feby Restu Rachmariandre, Aris Tri Saputra, Rifdah Abadiyah

20-27
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Bank BJB's Efforts to Boost Customer Loyalty through Digital Services Upaya Bank BJB dalam Meningkatkan Loyalitas Nasabah melalui Layanan Digital

Fara Ziah Azizah, Nadhifatus Syaidatina Masyitoh, Desy Dwi Cahyani, Indri Satya Octaviana, Lilik Indayani

28-34
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Conceptual Analysis of Marketing Analytics, Brand Image, and Brand Trust in Building Brand Loyalty: A Literature Study in the Context of PT Joyci Nusantara Cemerlang Analisis Konseptual Marketing Analytics, Brand Image, dan Brand Trust dalam Membangun Brand Loyalty: Studi Kepustakaan pada Konteks PT Joyci Nusantara Cemerlang

Rezza Dwi Amalia, Dias Erwanda, Tasya Oktavia, Khoirun Nisak, Mas Oetarjo

35-47
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Implementation of the DIGI Application as a Digital Transformation in Improving Service Quality at Bank Bjb Bandung Implementasi Aplikasi DIGI sebagai Transformasi Digital dalam Meningkatkan Kualitas Layanan pada Bank Bjb Bandung

Amanda Dwi Rahma, Dina Nur Lavenia, Isnaini Faridatul Mukarromah, Rizky Eka Febriansah

48-53
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The Exclusivity Strategy of Cikole Lembang Luwak Coffee in the Digital Era: A Case Study: Educational Tourism, Premium Prices, and Cross-Border Buyers Steategi Eksklutivitas Kopi Luwak Cikole Lembang di Era Digital: Studi Kasus Wisata Edukasi, Harga Premium, dan Pembeli Lintas Negara

Umroatul Mufidah, Shafa Raudhotul Jannah , Eka Ayu Pratiwi, Devia Indrianti, Dewi Andriani

54-63
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Implementation of Digitalization of Banking Services in Improving Customer Satisfaction: Evidence from Bank BJB Bandung Implementasi Digitalisasi Layanan Perbankan dalam Meningkatkan Kepuasan Nasabah: Bukti dari Bank BJB Bandung

Amanda Wuwut Nabilla, Ardelina Rahmawati, Diana Kamila, Azmi Adibah, Mas Oetarjo

64-70
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Exploration of the Implementation of Standard Operating Procedures (SOPs) in the Production Process at J&C Cookies Bandung Eksplorasi Penerapan Standard Operating Procedure (SOP) dalam Proses Produksi di J&C Cookies Bandung

Ocha Dwi Riestu, Tsaniyah Jumhuriyah, Nayla Rizky Dwi Firnanda , Satrio Sudarso

71-92
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Customer Loyalty Drivers in Golden Transport Services Pendorong Loyalitas Pelanggan pada Layanan Jasa Transportasi Golden Transport

Muhammad Iqbal Alim El Hakim, Rofiq, Ahmad Hisyam Hisyam, Imelda Dian Rahmawati

93-107
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Implementation of Marketing Strategy At J&C Cookies Bandung in an Effort to Increase Sales Implementasi Strategi Pemasaran Pada J&C Cookies Bandung dalam Upaya Meningkatkan Penjualan

Mochamad Rizal Yulianto, Gustiawan Budi Pradana, Mahda Mufarrikhah, Chofivah Alif Tiani, Ariska Putri Ramadhani

1-13
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Digital Marketing Implementation for Cosmetic Business Growth at Daily Aesthetic Implementasi Pemasaran Digital untuk Pengembangan Usaha Produk Kosmetik Daily Aesthetic

arya bintang ilahi ilahi, Yulianto Mochamad Rizal

115-126
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Digital Marketing Brand Awareness Strategy for Retail Sales Acceleration Strategi Kesadaran Merek Pemasaran Digital untuk Akselerasi Penjualan Ritel Strategi Kesadaran Merek Pemasaran Digital untuk Akselerasi Penjualan Ritel

Siti Marwah, istian kriya almanfaluti

127-137
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E-Catalog Development and User Interface Design at PT. Madina Mentari Teknologi Using Figma Pengembangan E-Katalog dan Desain Antarmuka Pengguna di PT. Madina Mentari Teknologi Menggunakan Figma

Wahyu Karobby, Istian Kriya Almanfaluti

138-149
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Development of Sales Strategy Through Social Media and Marketplace to Increase Sales of PT Alkhafi Supply Chain Pengembangan Strategi Penjualan Melalui Media Sosial dan Marketplace Untuk Meningkatkan Penjualan PT Alkhafi Supply Chain

AGUS ARI SUSANTO, ANDRY RAHMADHANY

150-160
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The Role of Product Quality and Brand Image in Enhancing Customer Satisfaction with Cikole Bandung Luwak Coffee Peran Kualitas Produk Dan Brand Image Dalam Meningkatkan Kepuasaan Konsumen Kopi Luwak Cikole Bandung

Muhammad Ali Fikri, Ragil Pangestu , Muhammad Ryvaldo Al Farisy, Nazar Sukma Aqtafwidh, Misti Hariasih

161-168
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Social Media Video Content Strategies Drive Supply Chain Brand Visibility Strategi Konten Video Media Sosial Mendorong Visibilitas Merek Rantai Pasok

Bertrand Errent Geraldie, Yulianto Mochamad Rizal

169-180
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Digital Promotional Strategies Broaden Brand Awareness For Industrial Tool Providers Strategi Promosi Digital Memperluas Kesadaran Merek Untuk Penyedia Alat Industri

Niken Amelia Putri, Alshaf Pebrianggara

181-192
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Digital Marketing Implementation For Product Recognition And Sales At PT Marsudi Utomo Implementasi Pemasaran Digital Untuk Pengenalan Produk Dan Penjualan PT Marsudi Utomo

Rama Chikal Abimanyu, Mochamad Rizal Yulianto

193-203
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