Analysis of Public Figure Dwi Handa's Online Identity:

Novita Dwi  Agustina; Alief Syahda  Sabella

doi:10.21070/pssh.v8i.724

(1) * Novita Dwi Agustina Universitas Muhammadiyah Sidoarjo
Indonesia
(2) Alief Syahda Sabella Universitas Muhammadiyah Sidoarjo
Indonesia
(*) Corresponding Author

DOI: https://doi.org/10.21070/pssh.v8i.724

Abstract

Dwi Handayani has successfully created a strong and likable online persona. Through good relationships with her audience and a consistent content approach, she has effectively managed contextual breakdowns in her digital presence. This analysis examines how Dwi Handayani has built and maintained her online identity, managed interactions with diverse audiences, and navigated the challenges related to online reputation and privacy concerns. The findings suggest that while Handayani has established a robust online presence, there are significant areas where further strategic measures are required to protect her privacy and reputation.

Highlights:

Consistent Branding & Engagement – Dwi Handayani maintains a strong online persona through consistent content and active audience interaction.
Context Management – She effectively navigates diverse audience expectations, minimizing misunderstandings in her digital presence.
Privacy & Reputation Risks – Despite her success, further strategies are needed to enhance privacy protection and safeguard her online reputation.

Keywords: Dwi Handayani, Online Persona, Social Media, Community Management, Privacy, Reputation

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Analysis of Public Figure Dwi Handa's Online Identity

Analisis Identitas Online Tokoh Publik Dwi Handa

Abstract

References