Online Identity Analysis of Public Figure Ketut Permata Juliastrid in Instagram Social Media
Analisis Identitas Daring Tokoh Publik Ketut Permata Juliastrid dalam Media Sosial Instagram
-
(1) * Muchammad Dicky Amiruddin
Universitas Muhammadiyah Sidoarjo
Indonesia
(2) Poppy Febriana Universitas Muhammadiyah Sidoarjo
Indonesia
(*) Corresponding Author
Abstract
Technological advancements have driven the popularity of social media, providing many benefits, especially in easy and fast global communication. One of the rapidly growing platforms is Instagram, which is not only used to share photos and videos, but also to express oneself and form an online identity. Public figures such as Ketut Permata Juliastrid, utilize Instagram to build their self-image. This research aims to examine Ketut Permata Juliastrid's online identity formation through managing context collapse and authenticity, and to explore the risks and opportunities related to privacy and surveillance that arise in the use of social media. The study reveals that Tata manages her identity by utilizing personal stories and compelling visuals to build an emotional connection with her followers. However, this also brings challenges in maintaining a balance between public expectations and personal privacy. This research provides insight into the strategies used by public figures in building online identities in the digital age, as well as the challenges faced in protecting their privacy.
Highlights:
-
Online Identity & Authenticity – Public figures like Ketut Permata Juliastrid craft their online identity using personal stories and visuals to connect emotionally with followers.
-
Context Collapse Management – Balancing different audience expectations requires careful curation of content to maintain authenticity while managing public perception.
-
Privacy & Surveillance Risks – Sharing personal aspects online poses challenges in protecting privacy and navigating potential surveillance threats.
Keywords: Online Identity, Context Collapse, Authenticity, Privacy and Survaillance
References
Aan Setiadarma, A., Abdullah, A. Z., Sadjijo, P., & Firmansyah, D. (2024). A Literature Review on Social Transformation in the Virtual Era. Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora, 4(1), 232–244. https://doi.org/10.55606/khatulistiwa.v4i1.2930
Alamsyah, I. L., Aulya, N., & Satriya, S. H. (2024). Media Transformation and Communication Dynamics in the Digital Era: Challenges and Opportunities in Communication Studies. Jurnal Ilmiah Research Student, 1(3), 168–181. https://doi.org/10.61722/jirs.v1i3.554
Ardana, R. A. T., & Febriana, P. (2023). Analysis of the Phenomenon of Using TikTok @duniaislam2 as a Da’wah Medium. Academicia Globe: Inderscience Research, 2(4), 1–10. https://doi.org/10.47134/academicia.v2i4.7
Baan, A. (2021). Cultural Reflection in Language Use.
Effendi, A. O. A., & Febriana, P. (2023). The Phenomenon of Cancel Culture as Social Control in the Domestic Violence Case of Rizky Billar Against Lesti Kejora. Jurnal Riset Komunikasi, 6(2), 21–33. https://doi.org/10.38194/jurkom.v6i2.713
Gondangrejo, K., Yuliana, M. E., Wahyu, D., Arini, W., & Renjani, I. A. (2025). Instagram Analysis on Lifestyle and Communication Patterns Among Karang Taruna Cempaka Putih Youths. [Journal Name Missing], 6(1), 128–138.
Hayati, M. N. (2023). Self-Tracking Practices on Social Media Among Youths in Transition to the Workforce. Jurnal Studi Pemuda, 11(2), 103. https://doi.org/10.22146/studipemudaugm.82700
Holiah, R. (2024). Real-World and Social Media Hedonism from Erving Goffman’s Dramaturgy Perspective: A Qualitative Study on Economic Education Students (Class of 2020). [Journal Name Missing], 1(4), 630–638.
Husna, A., Hasan, K., & Arifin, A. (2024). Identity and Self-Creation in the Digital Disruption Era. Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh, 5(1), 45. https://doi.org/10.29103/jspm.v5i1.11590
Muslimah, M. S., & Aesthetika, N. M. (2024). Persuasive Communication Analysis on Self-Love Content in the TikTok Account @ananzaprili. Interaction Communication Studies Journal, 1(2), 71–81. https://doi.org/10.47134/interaction.v1i2.2879
Pokhrel, S. (2024). The Dynamics of Social Media Use: A Study on Islamic Communication and Broadcasting Students in Expressing Personal Issues. Agah, 15(1), 37–48.
Prihatiningsih, W. (2017). Motivations for Instagram Use Among Teenagers. Communication, 8(1), 51. https://doi.org/10.36080/comm.v8i1.651
Rahardaya, A. K., & Irwansyah, I. (2021). A Literature Study on TikTok Usage as a Digital Literacy Platform During the COVID-19 Pandemic. Jurnal Teknologi dan Sistem Informasi Bisnis, 3(2), 308–319. https://doi.org/10.47233/jteksis.v3i2.248
Rohani, D. L., & Febriana, P. (2024). Curiosity and Self-Confidence of Teenagers Using Instagram Filters in Indonesia. Interaction Communication Studies Journal, 1(2), 164–174. https://doi.org/10.47134/interaction.v1i2.2891
Saputra, B. A., Kurnia, E., Rahmah, M., & Sumarni, T. (2024). Privacy and Ethics in the Digital Era: Personal Data Protection. Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, 5(9), 55–65.
Sholichah, M., & Febriana, P. (2022). Self-Image Construction in New Media Through Instagram: A Semiotic Analysis of @Maudyayunda’s Posts. JSK: Jurnal Spektrum Komunikasi, 10(1), 177–186.
Wahabi, M. R., & Febriana, P. (2022). The Use of Twitter as a Self-Disclosure Platform Among Teenagers in Sidoarjo. Journal of Education, Humaniora and Social Sciences (JEHSS), 5(1), 333–340. https://doi.org/10.34007/jehss.v5i1.1220
Copyright (c) 2025 Muchammad Dicky Amiruddin, Poppy Febriana
This work is licensed under a Creative Commons Attribution 4.0 International License.
