Analysis of Self-Presentation in dr. Richard Lee's Social Media Accounts as a Public Figure in Indonesia


Analisis Presentasi Diri dalam Akun Media Sosial dr. Richard Lee di Akun Media Sosial sebagai Public Figure di Indonesia


  • (1) * Nafridha Maulidina             Universitas Muhammadiyah Sidoarjo  
            Indonesia

  • (2)  Nur Aini            Universitas Muhammadiyah Sidoarjo  
            Indonesia

    (*) Corresponding Author

Abstract

This research aims to analyze the self-presentation strategies implemented by Dr. Richard Lee, a public figure in Indonesia, via his social media account. In this research, the author refers to the self-presentation theory put forward by Erving Goffman, which explains how individuals manage the impressions they convey to audiences in various social situations. With a qualitative descriptive approach, data was collected through observation of Dr. Richard Lee, which includes published videos, photos and texts. The research results revealed that Dr. Richard Lee applies a front stage strategy to build his professional image as a beauty doctor and educator, while creating a personal relationship with the audience through content that tends to be informal and humorous.

 

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Picture in here are illustration from public domain image (License) or provided by the author, as part of their works
Published
2025-03-26
 
How to Cite
Maulidina , N., & Aini, N. (2025). Analysis of Self-Presentation in dr. Richard Lee’s Social Media Accounts as a Public Figure in Indonesia: Analisis Presentasi Diri dalam Akun Media Sosial dr. Richard Lee di Akun Media Sosial sebagai Public Figure di Indonesia. Procedia of Social Sciences and Humanities, 8, 186-195. https://doi.org/10.21070/pssh.v8i.721