Online Identity of Public Figure Justinus Laksana
Identitas Online Tokoh Publik Justinus Laksana
Abstract
Justinus Laksana has successfully created a strong and credible online persona as a football expert, known for his outspoken, critical, and insightful commentary. By leveraging a bold communication style, football-centric content, and consistent messaging, he has effectively managed the challenges of online reputation and audience engagement. Despite facing potential criticism and polarization, Laksana has used these opportunities to spread knowledge, strengthen his reputation, and advance his career in football. This analysis examines how Laksana has built and maintained his digital identity, navigated interactions with a diverse audience, and addressed privacy and reputation concerns in the digital space. The findings suggest that while Laksana has established a powerful online presence, there are critical areas where further strategic measures are necessary to safeguard his personal information and reputation.
Highlights:
-
Bold Communication & Branding – Laksana’s outspoken and critical style has strengthened his credibility as a football expert and engaged a dedicated audience.
-
Audience Engagement & Polarization – While his commentary sparks debate and criticism, he leverages these interactions to enhance his influence and spread football knowledge.
-
Reputation & Privacy Management – Despite his strong online presence, further strategic measures are needed to protect his personal information and digital reputation.
Keywords: Justinus Laksana, Football, Social Media
References
Anjanika, Y., Ali, M., & Rizky Ramadhani, E. (2023). Pengaruh Variasi Latihan Passmove Terhadap Keterampilan Teknik Dasar Passing Futsal. Cerdas Sifa Pendidikan, 12(1), 39–48. https://doi.org/10.22437/csp.v12i1.26234
Effendi, A. O. A., & Febriana, P. (2023). Fenomena Cancel Culture Sebagai Kontrol Sosial. Jurnal Riset Komunikasi, 6(2), 21–33. https://doi.org/10.38194/jurkom.v6i2.713
Febriana, P., & Wahyuni, D. T. (2023). Satire Sebagai Penyampaian Kritik Sosial Sistem Kapitalisme Dalam Film Okja (Analisis Semiotika John Fiske). Jurnal Komunikasi, 14(1), 30–40. https://doi.org/10.31294/jkom.v14i1.14544
Georgakopoulou, A. (2017). “Whose context collapse?”: Ethical clashes in the study of language and social media in context. Applied Linguistics Review, 8(2–3), 169–189. https://doi.org/10.1515/applirev-2016-1034
Hendro Aryo Putro, F., & Nofita, R. (2023). Perilaku Penggunaan Media Sosial dan Identitas Diri Setelah Pandemi Covid 19 (Studi Deskriptif Kualitatif Tentang Perilaku Penggunaan Media Sosial dan Identitas Diri di Kalangan Mahasiswa S1 Jurusan Komunikasi Universitas Boyolali). Intelektiva, 4(08), 32–39. https://jurnalintelektiva.com/index.php/jurnal/article/view/949%0Ahttps://jurnalintelektiva.com/index.php/jurnal/article/download/949/705
Kusdianita, S., Hartana, M., Arsyad, M. Z., & Putri, Y. M. (2022). Perempuan Sebagai Modal Sosial Pengawasan Partisipatif di Masyarakat. Jurnal Adhyasta Pemilu, 5(1), 59–69. https://doi.org/10.55108/jap.v5i1.84
Loh, J., & Walsh, M. J. (2021). Social Media Context Collapse: The Consequential Differences Between Context Collusion Versus Context Collision. Social Media and Society, 7(3). https://doi.org/10.1177/20563051211041646
Mahpudin. (2021). Gowaslu sebagai Electoral Technology: Keterlibatan Publik dalam Pengawasan Partisipatif Berbasis Daring. Jurnal Adhyasta Pemilu, 4(2), 1–21.
Meridiyana, W. (2012). Pemakaian bahasa dalam olahraga futsal (Suatu pendekatan sosiolinguistik). Perpustakaan.Uns.Ac.Id. https://online-journal.unja.ac.id/IJSSC/article/view/10190
Prasojo, D. A., Junaidi, S., & Hidayah, T. (2015). Profil Kebugaran Jasmani Pemain Futsal Smk Bagimu Negeriku Semarang Tahun 2014. Journal of Sport Sciences and Fitness, 4(1), 2014–2016. http://journal.unnes.ac.id/sju/index.php/jssf
Rachmadita, K. A., & Febriana, P. (2022). Content Analysis of Clarin Hayes’ Personal Branding as a Doctor on Youtube. Indonesian Journal of Innovation Studies, 21, 1–10. https://doi.org/10.21070/ijins.v21i.826
Raihan, M. F., & Febriana, P. (2024). Procedia of Social Sciences and Humanities International Conference On Emerging New Media and Social Science Virtual Ethnography of TikTok Social Media Users ’ Comments on Lina Mukherjee ’ s Account Procedia of Social Sciences and Humanities International. 0672(c), 674–690.
Rohman, A., Ismaya, B., & Syafei, M. M. (2021). Survei Teknik Dasar Passing Kaki Bagian dalam Peserta Ekstrakurikuler Futsal SMKPamor Cikampek. Jurnal Ilmiah Wahana Pendidikan, 7(6), 357–366. https://doi.org/10.5281/zenodo.5632568
Suryadi, O. R., Maulana, F., & Saputri, H. (2021). Pengaruh Permainan Target Terhadap Akurasi Shooting Pada Permainan Futsal dalam ektrakurikuler SMAN 2 Kota Sukabumi. Riyadhoh : Jurnal Pendidikan Olahraga, 4(1), 88. https://doi.org/10.31602/rjpo.v4i1.4228
Ubaidirrohman, W., Febriana, P., & Rochmaniah, A. (2024). Pengembangan Media Sosial dalam Upaya Meningkatkan Penjualan Brand Batik Lokal “Qabudayan.” Warta LPM, 27(1), 11–20. https://doi.org/10.23917/warta.v27i1.2320
Copyright (c) 2025 Mohamad Rangga Rizky Ardiansyah, Dimas Ekha Bagas Satria

This work is licensed under a Creative Commons Attribution 4.0 International License.