Analysis of Product Strategies for Maintaining Quality and Enhancing the Competitiveness of Jnc Cookies Bandung
Analisis Strategi Produk Dalam Mempertahankan Kualitas Dan Meningkatkan Daya Saing Jnc Cookies Bandung
DOI:
https://doi.org/10.21070/ecabh584Keywords:
Product Strategy, Quality Maintenance, Moisture Control, Packaging Design, Market CompetitivenessAbstract
General Background The food business competition forces companies to secure superior food standards and market position through rigorous production planning. Specific Background J&C Cookies Bandung, an enterprise producing various pastries without preservatives since 1996, secures its output through raw material selection, baking processes, moisture control, packaging, and storage. Knowledge Gap Previous literature discusses raw materials, production, packaging, and innovation separately, but a comprehensive field-based analysis combining these operational aspects in a single enterprise remains limited. Aims This study aims to analyze the operational methods of J&C Cookies Bandung in securing output standards and market position based on educational excursion findings and literature reviews. Results The descriptive qualitative analysis reveals four main aspects applied by the enterprise: output control through raw material selection, moisture control for storage stability, functional packaging acting as brand identity, and continuous differentiation through more than thirty variants featuring local flavors. Novelty This research integrates field observations of active industrial practices, such as active packaging and local flavor innovations, directly with theoretical literature to present a holistic operational framework. Implications These findings provide a strategic reference for food business enterprises to formulate comprehensive management practices that ensure long-term market survival.
Highlights:
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Rigorous raw material selection combined with baking process control ensures optimal food standards.
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Functional packaging designs serve dual purposes by protecting goods and building brand identity.
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Creating more than thirty distinct flavor variants integrates local tastes into commercial offerings.
Keywords: Product Strategy, Quality Maintenance, Moisture Control, Packaging Design, Market Competitiveness
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