Vol. 4 (2022): Proceedings of the 1st International Conference On Innovation, Integration and Modern Education (ICIIIME 2022)
Articles
Published
May 19, 2022
How to Cite
Allaberganov Abrorjon Gayratdzhan ugli. (2022). Improving Brand Management In Commercial Enterprises . Procedia of Social Sciences and Humanities, 4, 60-61. https://doi.org/10.21070/pssh.v4i.127
Copyright (c) 2022 Allaberganov Abrorjon Gayratdzhan ugli
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
The article considers the concept of brand management of trade enterprises, as well as its
essence in relation to modern conditions of transformation of market relations. The specific functions of the
brand management of trade enterprises in terms of marketing orientation in the context of its elements are
identified.