Improving Brand Management In Commercial Enterprises

Allaberganov Abrorjon Gayratdzhan ugli

doi:10.21070/pssh.v4i.127

Improving Brand Management In Commercial Enterprises

Authors

Allaberganov Abrorjon Gayratdzhan ugli Fergana Polytechnic Institute master's degree in the specialty "Management

DOI:

https://doi.org/10.21070/pssh.v4i.127

Abstract

The article considers the concept of brand management of trade enterprises, as well as its
essence in relation to modern conditions of transformation of market relations. The specific functions of the
brand management of trade enterprises in terms of marketing orientation in the context of its elements are
identified.

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Published

2022-05-19

How to Cite

Allaberganov Abrorjon Gayratdzhan ugli. (2022). Improving Brand Management In Commercial Enterprises . Procedia of Social Sciences and Humanities, 4, 60–61. https://doi.org/10.21070/pssh.v4i.127