Improving Brand Management In Commercial Enterprises

Authors

  • Allaberganov Abrorjon Gayratdzhan ugli Fergana Polytechnic Institute master's degree in the specialty "Management

DOI:

https://doi.org/10.21070/pssh.v4i.127

Abstract

The article considers the concept of brand management of trade enterprises, as well as its
essence in relation to modern conditions of transformation of market relations. The specific functions of the
brand management of trade enterprises in terms of marketing orientation in the context of its elements are
identified.

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Published

2022-05-19

Issue

Vol. 4 (2022): Proceedings of the 1st International Conference On Innovation, Integration and Modern Education (ICIIIME 2022)

Section

Articles

Categories

How to Cite

Improving Brand Management In Commercial Enterprises . (2022). Procedia of Social Sciences and Humanities, 4, 60-61. https://doi.org/10.21070/pssh.v4i.127