Procedia of Social Sciences and Humanities
Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Articles

Promotional Media Design in Social Media Using Photography to Pour And Peace: Perancangan Media Promosi Dalam Media Sosial menggunakan Fotografi Untuk Pour And Peace

Article View
  • Rina Nurfitri,
  • Anggi Rahmansyah
Rina Nurfitri
STIKI Malang, Indonesia
Anggi Rahmansyah
STIKI Malang, Indonesia
DOI: https://doi.org/10.21070/pssh.v3i.184
Published June 2, 2022
Keywords
  • Design,
  • promotion media,
  • social media,
  • photography,
  • brand (Pour and Peace)
How to Cite
Nurfitri, R., & Rahmansyah, A. (2022). Promotional Media Design in Social Media Using Photography to Pour And Peace: Perancangan Media Promosi Dalam Media Sosial menggunakan Fotografi Untuk Pour And Peace. Procedia of Social Sciences and Humanities, 3, 348-353. https://doi.org/10.21070/pssh.v3i.184

Copyright (c) 2022 Rina Nurfitri, Anggi Rahmansyah

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Crossref
Scopus
Google Scholar
Europe PMC

Abstract

The design of social media promotions is focused on one beverage brand, namely "Pour And Peace". "Pour And Peace" is a beverage brand originating from Pekanbaru City and has a good appeal among teenagers to the elderly. With the uniqueness of the drink that uses coffee beans typical of the Sumatran region and the visuals on the product, it is possible to promote the "Pour And Peace" product to strengthen the image and awareness of the target audience for local products. The “Pour And Peace” product has its own uniqueness with its visual appearance that looks like a drink containing alcohol in its packaging. But actually this drink is coffee beer or so-called coffee soda. "Pour And Peace" itself makes the design more unique because the main target market is young people or teenagers. The use of photography is very possible to be used as a way to promote "Pour And Peace" products, by taking pictures made more expressive, with product photo techniques, still life, angel placement, composition and so on. This design is made using a marketing design method that identifies product data and marketing data which are finally analyzed. After the identification process, the author determines the synthesis and design concept which consists of media planning and creative planning so as to produce a design concept concept. The final design results are determined in the form of promotional media in the form of photos and videos published on social media. The results of this design are expected to introduce coffee beer products

Article View

References

  1. Bonafix, D. N. (n.d.). Videografi: KAMERA DAN TEKNIK PENGAMBILAN GAMBAR. 845-854.
  2. Khoirun, N., & Didik, H. (September 2017). Food Photography dan Eating Out di Media Sosial Instagram. Kanal Jurnal Ilmu Komunikasi , 13-40 ISSN 2302, -6790.
  3. Nurrokhman, K. H. (2019). PENGGUNAAN INSTAGRAM SEBAGAI MEDIA PROMISI RENTAL FOTOGRAFI DAN VIDEOGRAFI DI KOTA MALANG (Studi pada Pengelola Kamera Malang). Doctoral Dissertation, University of Muhammadiyah Malang.
  4. Prihatiningsih, W. (2017). MOTIF PENGGUNAAN MEDIA SOSIAL INSTAGRAM, 51.
  5. Sholihah, A. (2018). PENGGUNAAN INSTAGRAM SEBAGAI MEDIA PROMOSI (Studi Deskriptif Kualitatif pada Produk Teh Thailand Pikameame di Yogyakarta). Yogyakarta: Fakultas Ilmu Sosial dan Humaniora Universitas Islam Negeri Sunan Kalijaga Yogyakarta .
  6. Syafira, I. (2020). Pemanfaatan media sosial sebagai media pemasaran online pada Busana Muslim Siva di Sidoarjo. Surabaya: Doctoral dissertation, UIN Sunan Ampel Surabaya.
  7. Zuhri, M., & Christiani, I. (2019). Pemanfaatan Media Sosial Instagram Sebagai Media Promosi Library Based Community (Studi Kasus Komunitas Perpustakaan Jalanan Solo @Koperjas). Jurnal Ilmu Perpustakaan, 7(2), 21-30.