Model of Application of Technology to Increase Income in Micro Business Clover Stick in The Face of Covid19 Pandemic Era
Abstract
The Covid19 pandemic has caused complicated problems for many entrepreneurs, including partners who are micro-entrepreneurs. The Semanggi Stick micro business, which is run by a group of women in Lakarsantri Village, Surabaya City, has been severely affected by the Covid19 pandemic. Even in the first few months of the pandemic outbreak, their businesses did not operate. The clover sticks they produce are not the main choice that must be purchased for communities around the partner’s location. This is possible because so far partners have only marketed their products around their area, partners have not taken advantage of the availability of digital technology in marketing. In addition, partners have been carrying out the production process using conventional and simple equipment. This was considered ineffective and resulted in some partner members choosing other activities that were more productive. With the right technology application model, both in the production and marketing processes, partners will experience an increase in sales. Before the pandemic, the sales generated by partners was at 500 thousand to 1 million per month, after using this technology application model partners can get a sales of more than 2 million Rupiah in one month.
References
World Health Organization. (2020). Coronavirus disease 2019 (COVID-19) Situation Report –
In World Health Organization (Issue 71).
World Health Organization. (2020). Coronavirus disease 2019 (COVID-19) Situation Report –
In World Health Organization (Issue 42).
Tim Yanmas DPKM-UGM. (2020). Dampak Awal Pandemi Covid-19 terhadap UMKM. In Tim Yanmas DPKM-UGM: Vol. Mei. https://pengabdian.ugm.ac.id/dampak-awal-pandemi-covid- 19-terhadap-umkm/
Todd, B., & Kathryn, J. (2020). How to Help Small Businesses Survive COVID-19. Columbia Law and Economics Working Paper, 620. https://doi.org/http://dx.doi.org/10.2139/ssrn.3571460
Kedeputian Bidang Ekonomi Kementerian PPN/Bappenas. (2020). Perkembangan Ekonomi Indonesia dan Dunia Ancaman Resesi Dunia Akibat Pandemi Triwulan I Tahun 2020. In R. Hanii Maulida (Ed.), Kedeputian Bidang Ekonomi Kementerian PPN/Bappenas (Vol. 4, No, Vol. 4, Issue 1). https://bappenas.go.id/files/2715/8529/3891/Laporan_Perkembangan_Ekonomi_Indonesia_dan
_Dunia_Triwulan_IV_2019.pdf.pdf
Purwana ES, D., & Rahmi. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah (UMKM) di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1–17. https://doi.org/doi.org/10.21009/JPMM.001.1.01
Artiningsih, N. K. A., Kusumayanti, H., Widodo, B., & Broto, R. T. W. (2016). Penerapan Penggunan Mixer pada Industri Donat. In I. Heru, E. Handayanta, N. Setyowati, & M. Cahyadin (Eds.), Proceeding Seminar Nasional 5th UNS SME’s Summit & Awards 2016 Peningkatan Kapabilitas UMKM dalam Mewujudkan UMKM Naik Kelas (1st ed., pp. 179–184). Penerbitan dan Pencetakan UNS (UNS Press). Peningkatan Kapabilitas UMKM dalam Mewujudkan UMKM Naik Kelas
Faizi, M. N., & Muharnis. (2019). Peningkatan Kualitas Makanan Ringan dengan Metode Deep Fryer Electric pada Kelompok Usaha Mikro di Desa Pasiran Kecamatan Bantan-Bengkalis.
Minda Baharu, 3(1), 26–32. https://doi.org/Doi. 10.33373/jmb.v3i1.1514
Srirejeki, K. (2016). Analisis Manfaat Media Sosial dalam Pemberdayaan Usaha Mikro Kecil dan Menengah (UMKM). Jurnal Masyarakat Telematika Dan Informasi, 7(1), 57–68. https://doi.org/http://dx.doi.org/10.17933/mti.v7i1.64
Fitanto, B. (2009). Analisis Omset dan Posisi Bersaing pada Klaster Usaha Kecil Menengah (UKM) Sepatu Kota Mojokerto. Journal of Indonesian Applied Economics, 3(1), 23–36. https://doi.org/http://dx.doi.org/10.21776/ub.jiae.2009.003.01.6
Aji, P. M., Nadhila, V., & Sanny, L. (2020). Effect of social media marketing on instagram towards purchase intention: Evidence from Indonesia’s ready-to-drink tea industry. International Journal of Data and Network Science, 4(2), 91–104. https://doi.org/10.5267/j.ijdns.2020.3.002
Kawa, A., & Wałęsiak, M. (2019). Marketplace as a key actor in e-commerce value networks.
Logforum, 15(4), 521–529. https://doi.org/10.17270/J.LOG.2019.351
Febriyantoro, M. T., & Arisandi, D. (2018). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean. Jurnal Manajemen Dewantara, 1(2), 61–76. https://doi.org/https://doi.org/10.26533/jmd.v1i2.175
Yustiani, R., & Yunanto, R. (2017). Peran Marketplace Sebagai Alternatif Bisnis Di Era Teknologi Informasi. Komputa : Jurnal Ilmiah Komputer Dan Informatika, 6(2), 43–48. https://doi.org/10.34010/komputa.v6i2.2476
Prapti NSS, R. L., & Rahoyo, R. (2019). Dampak Bisnis Kuliner Melalui Go Food Bagi Pertumbuhan Ekonomi Di Kota Semarang. Jurnal Dinamika Sosial Budaya, 20(2), 120–133. https://doi.org/10.26623/jdsb.v20i2.1243
Copyright (c) 2021 Hendrik Rizqiawan, Iful Novianto, Subaderi Subaderi
This work is licensed under a Creative Commons Attribution 4.0 International License.