Analysis of the Instagram Account @APDCIndonesia as a Mental Health Campaign Platform
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(1) * Pramegista Dewanti Maharani
Universitas Muhammadiyah Sidoarjo
Indonesia
(2) Ainur Rochmania Universitas Muhammadiyah Sidoarjo
Indonesia
(*) Corresponding Author
Abstract
As awareness of the importance of mental health increases, social media platforms such as Instagram have become effective channels for spreading information and providing mental health support. One account that stands out in providing mental health services on Instagram is @APDCIndonesia. This study aims to analyze the content of mental health campaigns posted by @APDCIndonesia account at certain periods. This study uses Social Media theory as an analytical framework to gain in-depth knowledge about the content of mental health campaigns posted by the Instagram account @APDCIndonesia. This research uses a qualitative descriptive approach with an emphasis on literature research. The analysis process includes observing the content campaign strategy, the content presented, and the selection of content that is considered representative to be analyized. The data analysis technique used refers to the Miles and Huberman models. Based on the results, researchers found that the @APDCIndonesia Instagram account has successfully utilized social media to reach a wide and diverse audiences, increasing awareness and support for mental health, showing that with the right strategy, social media can be a very effective tool in mental health campaigns.
References
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Atkin, Charles K., Rice, Ronald E. 2009. Theory and Principles of Public Communication Campaigns
Fakhriyani, DV 2019. Mental Health. Pamekasan: Duta Media Publishing
Jastika, Ajeng. 2021. Analysis of Impression Management Strategy in Forming Celebrity Personal Branding via Instagram Social Media. Surakarta. Muhammadiyah University of Surakarta
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Tanupabrungsun, Sikana. 2018. Microcelebrity Practices: A Cross-Platform Study Through a Richness Framework. New York. Syracuse University.
Fakhriyani, DV 2019. Mental Health. Pamekasan: Duta Media Publishing
Fitria, D., & Utari, SA (2024). Bravetogether Public Relations Campaign, Mentally Healthy University of Indonesia Community Regarding Changes in the Mental Health Stigma of Indonesian Adolescents. SABER: Journal of Information Engineering, Science and Communication Sciences, 2(2), 197–207. https://doi.org/10.59841/saber.v2i2.994
Fitriani, A., & Syaifullah, S. (2024). Increasing Mental Health Awareness in Adolescents Through Mental Health Promotion. PESHUM: Journal of Education, Social and Humanities, 3(2), 404–409.
Ndolu, M.A. (2023). Communication Strategy for the @APDCindonesia Instagram Account to Increase Followers' Awareness Regarding Mental Health. Brand Communication, 2(2), 159–169.
Rakhman, ZA, Florina, ID, & Edy, S. (2024). The Role of Social Media in Encouraging Open Discussion About Mental Health. PUBLICOMM: Journal of Communication Studies, 1(1), 34–40.
Databox. (2024). This is the Most Used Social Media in Indonesia in Early 2024. [Online] [Accessed on 6 April 2024]. Available On:https://databoks.katadata.co.id/datapublish/2024/03/01/ini-media-social-paling-besar-dicepat-di-indonesia-awal-2024
Ema, & Nayiroh, L. (2024). Social Media Communication as a Tool for Mobilizing Social Movements in Indonesia. UHO Journal of Communication Sciences: Research Journal of Social and Information Sciences, 9(1), 221–238.
Ichsan, Moh., Irawan, A., & Safira, Y. (2023). Analysis of the Commodification of Instagram Social Media on the Image of Political Parties Ahead of the 2024 Presidential Candidate Election. JSHP: Journal of Social Humanities and Education, 7(1), 76–90.https://doi.org/10.32487/jshp.v7i1.1621
MINISTRY OF HEALTH. (2023). Maintaining the Mental Health of the Nation's Successors. [Online] [Accessed April 6, 2024]. Available At: .https://www.kemkes.go.id/id/rilis-kesehatan/menjaga-kesehatan-mental-para-penerus-bangsa
COMMINFO. (2023). Social Media, Democracy, and Radicalism. [Online] [Accessed April 6, 2024]. Available On:https://www.kominfo.go.id/content/detail/9744/media-social-democracy-dan-radikalisme/0/sorotan_media
COMMINFO. (2024). Strategic Plan 2020-2024 Ministry of Communication and Information.https://web.kominfo.go.id/sites/default/files/Lampiran%202%20Rancangan%20Rencana%20Strategis%20Kemenkominfo%202020-2024.pdf
Nadia, D. (2023). The Role of Social Media in Realizing Political Education for Generation Z (Case Study of Banda Aceh City) [Thesis]. Ar-Raniry Darussalam State Islamic University-Banda Aceh.
Prabowo, DAA, & Hartanto, E. (2024). The Influence of Credibility and Motives for Using Instagram @Seatodaynews Social Media on Fulfilling Followers' Information Needs. Multidisciplinary Scientific Journal, 3(01), 30–35.https://doi.org/10.56127/jukim.v3i01.1095
Tirto.id. (2023). Info on Indonesian Community Mental Health Data for 2023. [Online] [Accessed on 6 April 2024]. Available On:https://tirto.id/info-data-kesehatan-mental-community-indonesia-tahun-2023-gQRT
UNICEF. (2022). Mental health and well-being. [Online] [Accessed April 6, 2024]. Available On:https://www.unicef.org/indonesia/mental-health
Wanto, AH (2020). Malang City Government Strategy in Improving the Quality of Public Services Based on the Smart City Concept. Journal of Public Sector Innovations, 2(1), 39–43.
WHO. (2023). Adolescent Mental Health. [Online] [Accessed April 6, 2024]. Available On:https://www.who.int/news-room/fact-sheets/detail/adolescent-mental-health
Wilopo, S.A. (2022). I-NAMHS Survey Results: One in Three Indonesian Teenagers Has Mental Health Problems. [Online] [Accessed April 6, 2024]. Available On:https://ugm.ac.id/id/berita/23086-hasil-survei-i-namhs-satu-dari-tiga-belas-indonesia-cepat-problem-kesehatan-mental/
MAYUN, ANAK AGUNG AYU SLOKA PUTRI (2023) IMPRESSION MANAGEMENT 2 WOMEN CELEBGRAMS MENTAL HEALTH ACTIVITIES VIA INSTAGRAM. Bachelor thesis, Atma Jaya University Yogyakarta.
Adiensya, Velga F. 2022. Strategy for Using Instagram Social Media for the 1001 Cita Community in Increasing Existence among Generation Z. Thesis. Riau: Sultan Syarif Kasim State Islamic University.
Appelrouth, Scott., Edles, Laura Desfor. 2008. Classical and Contemporary Sociological Theory. California. Pine Forge Press.
Atkin, Charles K., Rice, Ronald E. 2009. Theory and Principles of Public Communication Campaigns
Fakhriyani, DV 2019. Mental Health. Pamekasan: Duta Media Publishing
Jastika, Ajeng. 2021. Analysis of Impression Management Strategy in Forming Celebrity Personal Branding via Instagram Social Media. Surakarta. Muhammadiyah University of Surakarta
Sugardo, Alzalika and Maman Suherman. 2022. Impression Management of Bandung Play99ers Radio Broadcasters. Vol. 2(1), 2022, 8-14. Accessed fromhttps://proceedings.unisba.ac.id/index.php/BCSPR/article/view/214
Tanupabrungsun, Sikana. 2018. Microcelebrity Practices: A Cross-Platform Study Through a Richness Framework. New York. Syracuse University.
Fakhriyani, DV 2019. Mental Health. Pamekasan: Duta Media Publishing
Fitria, D., & Utari, SA (2024). Bravetogether Public Relations Campaign, Mentally Healthy University of Indonesia Community Regarding Changes in the Mental Health Stigma of Indonesian Adolescents. SABER: Journal of Information Engineering, Science and Communication Sciences, 2(2), 197–207. https://doi.org/10.59841/saber.v2i2.994
Fitriani, A., & Syaifullah, S. (2024). Increasing Mental Health Awareness in Adolescents Through Mental Health Promotion. PESHUM: Journal of Education, Social and Humanities, 3(2), 404–409.
Ndolu, M.A. (2023). Communication Strategy for the @APDCindonesia Instagram Account to Increase Followers' Awareness Regarding Mental Health. Brand Communication, 2(2), 159–169.
Rakhman, ZA, Florina, ID, & Edy, S. (2024). The Role of Social Media in Encouraging Open Discussion About Mental Health. PUBLICOMM: Journal of Communication Studies, 1(1), 34–40.
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Published
2024-09-11
How to Cite
Maharani, P. D., & Rochmania, A. (2024). Analysis of the Instagram Account @APDCIndonesia as a Mental Health Campaign Platform. Procedia of Social Sciences and Humanities, 7, 62 - 78. https://doi.org/10.21070/pssh.v7i1.591
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Articles
Copyright (c) 2024 Pramegista Dewanti Maharani, Ainur Rochmania
This work is licensed under a Creative Commons Attribution 4.0 International License.
