Innovation and Networking as a Succession Strategy for the JNC Cookies Family Bussines
Inovasi Dan Networking sebagai Strategi Suksesi Family Bussines JNC Cookies
DOI:
https://doi.org/10.21070/0cw5ry33Keywords:
Leadership Transitions, Eco-Friendly Packaging, Distribution Ecosystems, Product Differentiation, Collaborative PartnershipsAbstract
This study aims to analyze the family business succession strategy at JNC Cookies through the application of innovation and networking to ensure business sustainability. Family businesses play a vital role in the economy but often face challenges during the intergenerational leadership transition process. This study employs a descriptive qualitative method, using data collection techniques such as observation and in-depth interviews with the business owner, the next generation, and the management of JNC Cookies. The results indicate that product and marketing innovation are key factors in enhancing the company’s competitiveness. JNC Cookies drives innovation through the development of new flavor variants, attractive and eco-friendly packaging designs, and the use of digital media as a promotional tool. Furthermore, the network built with suppliers, resellers, distributors, and other business partners has proven effective in expanding the market and maintaining business stability. A succession strategy that actively involves the next generation also helps the company sustain the family business amid increasingly competitive conditions in the food industry. Thus, the combination of succession strategy, innovation, and networking is a critical factor in ensuring the long-term sustainability of JNC Cookies.
Highlights:
-
Developing novel flavor profiles and sustainable packaging guarantees market competitiveness.
-
Establishing robust reseller ecosystems mitigates operational risks during leadership transitions.
-
Active next-generation involvement synchronizes traditional values with modern digital promotions.
Keywords: Leadership Transitions, Eco-Friendly Packaging,Distribution Ecosystems, Product Differentiation, Collaborative Partnerships
References
J. E. Pertanian, D. Agribisnis, W. Prihatin Hia, and A. Charina, “Strategi Pemberdayaan untuk Keberlanjutan Home Industry Agro (Suatu Kasus di Kecamatan Banyuresmi, Kabupaten Garut),” Jurnal Ekonomi Pertanian dan Agribisnis, vol. 5, no. 1, pp. 37–52, Jan. 2021, doi: 10.21776/UB.JEPA.2021.005.01.04.
performa performa, “FAKTOR-FAKTOR YANG MEMBENTUK BISNIS KELUARGA BERTUMBUH SECARA BERKELANJUTAN,” Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, vol. 4, no. 5, pp. 74–83, Mar. 2020, doi: 10.37715/jp.v4i5.1216.
A. Hendriwal et al., “Krisis yang Tak Terlihat: Bagaimana Perencanaan Suksesi yang Tidak Tepat Mengancam Keberlanjutan Bisnis Keluarga,” Journal of Emerging Business Management and Entrepreneurship Studies, vol. 5, no. 1, pp. 50–65, May 2025, doi: 10.34149/JEBMES.V5I1.185.
“Global Cookies Market Size, Share & Forecast Report 2033.” Accessed: May 21, 2026. [Online]. Available: https://www.imarcgroup.com/cookies-market?utm_
Moch. W. Widodo, S. Sudarmiatin, and L. W. Wardana, “Strategi Keluarga dalam Menyiapkan Suksesi: Analisis Terhadap Proses Perencanaan dan Pelaksanaan,” Jurnal Manajemen Riset Inovasi, vol. 2, no. 1, pp. 69–77, Nov. 2024, doi: 10.55606/MRI.V2I1.2162.
D. Agustina and M. Mariah, “PERAN INOVASI DAN KESADARAN MEREK DALAM MENINGKATKAN KEBERLANJUTAN BISNIS KELUARGA,” Jurnal Lentera Bisnis, vol. 14, no. 3, pp. 3793–3801, Sep. 2025, doi: 10.34127/JRLAB.V14I3.1783.
J. Manajerial, D. Kewirausahaan, M. Chai, S. E. Handoyo, and P. Korespondensi, “Pengaruh Pemanfaatan Media Sosial, Inovasi dan Modal Usaha terhadap Keberlanjutan Usaha,” Jurnal Manajerial dan Kewirausahaan, vol. 6, no. 4, pp. 1018–1027, Oct. 2024, doi: 10.24912/JMK.V6I4.32747.
O. Kewirausahaan et al., “Orientasi Kewirausahaan, Kapabilitas Inovasi dan Keberlanjutan Usaha Keluarga pada Industri Kreatif Sub Sektor Kriya,” Jurnal Ilmiah Global Education, vol. 5, no. 2, pp. 1532–1544, Jun. 2024, doi: 10.55681/JIGE.V5I2.2800.
M. S. Fatahillah and I. S. Hardiningrum, “KEEPING THE FIRE BURNING: A QUALITATIVE STUDY OF INTERGENERATIONAL STRATEGIES FOR FAMILY BUSINESS SUSTAINABILITY IN AN ERA OF DISRUPTION: Menjaga Api di Perapian: Studi Kualitatif tentang Strategi Intergenerasional dalam Keberlanjutan Bisnis Keluarga di …,” SOSIOEDUKASI: Jurnal Ilmiah Ilmu Pendidikan dan Sosial, vol. 14, no. 4, pp. 3325–3336, Dec. 2025, doi: 10.36526/SOSIOEDUKASI.V14I4.6522.
J. R. Baltazar, C. I. Fernandes, V. Ramadani, and M. Hughes, “Family business succession and innovation: a systematic literature review,” Review of Managerial Science, vol. 17, no. 8, pp. 2897–2920, Jan. 2023, doi: 10.1007/S11846-022-00607-8.
H. S. Ahn, E. Jeong, and H. Cho, “Toward an Understanding of Family Business Sustainability: A Network-Based Systematic Review,” Sustainability, vol. 13, no. 1, p. 5, Dec. 2020, doi: 10.3390/SU13010005.
N. I. Muhammad, A. H. Sirait, A. C. Ahmad, and A. W. Jabid, “Business Sustainability Strategy: Systematic Literature Review,” Society, vol. 13, no. 1, pp. 705–727, Apr. 2025, doi: 10.33019/SOCIETY.V13I1.784.
“View of INOVASI PEMASARAN MELALUI MEDIA SOSIAL: KAJIAN LITERATUR.” Accessed: May 26, 2026. [Online]. Available: https://ecosemica.net/index.php/KOMUNIKASI/article/view/970/958
M. STAI Pelita Nusa Bandung Barat and K. Bandung Barat, “TIPOLOGI MODEL INOVASI DAN KREATIVITAS PADA BISNIS KELUARGA,” Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), vol. 7, no. 3, pp. 1327–1350, Dec. 2023, doi: 10.31955/MEA.V7I3.3517.
“Apa Itu Networking? Penjelasan dan Manfaatnya Bagi Pebisnis.” Accessed: May 26, 2026. [Online]. Available: https://umkm.kompas.com/read/2022/01/12/090000083/apa-itu-networking-penjelasan-dan-manfaatnya-bagi-pebisnis
“Networking Bisnis: Manfaat dan Cara Membangunnya - Jobstreet Indonesia.” Accessed: May 26, 2026. [Online]. Available: https://id.jobstreet.com/id/career-advice/article/networking-bisnis-manfaat-cara-membangun
S. Maulana, A. Sukmawati, P. Nurhayati, and U. Sumarwan, “Retaining Employees Amidst Waves of Change: A Study on Organizational Culture Post-Acquisition,” Jurnal Aplikasi Manajemen, vol. 23, no. 3, pp. 779–794, Apr. 2026, doi: 10.21776/UB.JAM.2025.023.3.01.
“View of TREN DAN PROSPEK MASA DEPAN PENELITIAN KEPEMIMPINAN PADA BISNIS KELUARGA: TINJAUAN BIBLIOMETRIK.” Accessed: May 21, 2026. [Online]. Available: https://plj.ac.id/ojs/index.php/jrlab/article/view/1782/1262
“Tentang Kami.” Accessed: May 26, 2026. [Online]. Available: https://jnc.co.id/tentang-kami/
O. Dan, M. Penelitian, and O. Penelitian, “BAB III.”
“Home.” Accessed: May 26, 2026. [Online]. Available: https://jnc.co.id/
Downloads
Published
Issue
Section
Categories
License
Copyright (c) 2026 Galih Putra Wardana Wardana, Aldy Yonanda, Feby Restu Rachmariandre, Aris Tri Saputra, Rifdah Abadiyah
This work is licensed under a Creative Commons Attribution 4.0 International License.
