The Role of Product Quality and Brand Image in Enhancing Customer Satisfaction with Cikole Bandung Luwak Coffee
Peran Kualitas Produk Dan Brand Image Dalam Meningkatkan Kepuasaan Konsumen Kopi Luwak Cikole Bandung
DOI:
https://doi.org/10.21070/4mxcvr18Keywords:
Premium Specialty Coffee , Educational Agrotourism , Experiential Value , Digital Market Reputation , Customer LoyaltyAbstract
General Background The agricultural beverage industry has transformed from providing conventional functional commodities into an integral component of modern lifestyle consumption. Specific Background This lifestyle shift has escalated the demand for premium specialty varieties, such as luwak beans, which offer unique low-acidity characteristics derived from natural fermentation processes. Knowledge Gap Most existing literature predominantly examines physical attributes within urban commercial shops, leaving a significant empirical void regarding holistic visitor experiences in premium educational plantation ecosystems. Aims This study investigates how intrinsic physical characteristics and extrinsic reputation elements jointly build positive visitor evaluations within a specialized educational destination. Results Descriptive qualitative analysis utilizing interviews, observations, and digital review documentation reveals that the smooth, low-acid taste delivers highly desired functional benefits resulting from strict operational standards. Simultaneously, a strong reputation is cultivated through positive online reviews, clean facilities, and educational services. Peak visitor fulfillment is achieved not in isolation, but through a synergistic accumulation of these high-grade physical goods and comprehensive interactive experiences. Novelty This research demonstrates the successful integration of tangible physical excellence with holistic experiential value in a specialized educational tourism setting, diverging from conventional urban commercial models. Implications Management should maintain strict production procedures to preserve intrinsic taste profiles while optimizing extrinsic facility attributes and storytelling strategies to sustain positive digital reputations and foster long-term loyalty.
Highlights:
-
Strict operational procedures ensure intrinsic smooth and low-acid characteristics of specialty beans.
-
Positive digital reviews regarding cleanliness and educational services establish a robust market reputation.
-
Holistic experiential value synergizes with tangible physical goods to foster visitor loyalty.
Keywords: Premium Specialty Coffee, Educational Agrotourism, Experiential Value, Digital Market Reputation, Customer Loyalty
References
D. Qohhar and A. G. Daengs, “Pengaruh brand image dan product quality kopi 2in1 terhadap customer satisfaction,” Jurnal Mahasiswa Manajemen dan Akutansi, 2022.
N. Siti, I. Nurdiyanti, and J. Rahmayani, “THE INFLUENCE OF LIFESTYLE AND BRAND IMAGE ON COFFEE PURCHASE BEHAVIOUR AT COFFEE-TO-GO SHOP,” Journal of Child, Family, and Consumer Studies, vol. 3, no. 2, pp. 95–106, Jun. 2024, doi: 10.29244/JCFCS.3.2.95-106.
Y. F. Saputra and S. Syaefulloh, “Pengaruh Brand Image dan Product Quality Terhadap Purchase Intention Melalui Customer Satisfaction pada Kopi di Coffeeshop di Kota Pekanbaru,” Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan, vol. 17, no. 6, p. 3972, Nov. 2023, doi: 10.35931/aq.v17i6.2822.
M. Si. Dr. Ismail Razak, “PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN,” Jurnal Manajemen Bisnis Krisnadwipayana, vol. 7, no. 2, pp. 1–14, Aug. 2019, Accessed: Jul. 14, 2026. [Online]. Available: https://jurnal.unkris.ac.id/index.php/jmbk/article/view/804
P. Islamiati and A. H. DS, “PENGARUH KUALITAS PRODUK (PRODUCT QUALITY) DAN KUALITAS LAYANAN (SERVICE QUALITY) TERHADAP KEPUASAN KONSUMEN (CONSUMER SATISFACTION) (Studi pada Konsumen E-Commerce B2C Zalora.co.id di Kota Semarang),” Jurnal Ilmu Administrasi Bisnis, vol. 8, no. 4, pp. 28–36, Oct. 2019, doi: 10.14710/JIAB.2019.24637.
M. Yanti, “Pengaruh brand Ambassador, brand image, dan product Quality terhadap purchase decision produk body care di jabodetabek,” Jurnal Bisnis, Manajemen, dan Keuangan, 2023.
S. Aruna, “Pengaruh brand ambassador, brand image dan Kualitas produk terhadap keputusan pembelian Produk garnier sakura glow,” Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi), 2024, doi: 10.56472/25835238/IRJEMS-V3I1P124.
A. D. Winarno, Z. Fitriyah, U. Pembangunan, N. " Veteran, and J. Timur, “The influence of brand image and brand ambassador on purchasing decisions of garnier facial soap among university students in surabaya,” Journal of Economic, Business and Accounting, 2023.
G. Kristian, H. Welsa, I. Bagus, and N. Udayana, “Pengaruh Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Dengan Trustworthiness Sebagai Variabel Intervening,” Jurnal Ilmiah Manajemen Kesatuan, vol. 9, no. 3, pp. 509–520, Dec. 2021, doi: 10.37641/JIMKES.V9I3.570.
P. Kotler, Marketing 4.0 Do tradicional ao digital. John Wiley & Sons., 2017.
L. Afrilianti and M. Tuti, “Pengaruh Kuliatas Pelayanan, Pengalaman, dan Ulasan Online Terhadap Kepuasan Pelanggan,” Journal of Economics, Bussiness and Management Issues, vol. 1, no. 4, pp. 233–244, Aug. 2024, doi: 10.47134/JEBMI.V2I3.306.
A. Ahmad Safa’at and A. Sobariah Hasanah, “Pengaruh Keragaman Produk terhadap Kepuasan Konsumen pada CV. Bama Sampoerna Majalengka,” Jurnal Locus Penelitian dan Pengabdian, vol. 2, no. 1, pp. 66–71, Jan. 2023, doi: 10.58344/locus.v2i1.860.
E. Humaidi, A. Analianasari, and B. Unteawati, “Perilaku Konsumen dalam Pembelian Kopi di Coffe Shop,” AGRIMOR, vol. 8, no. 2, pp. 53–60, May 2023, doi: 10.32938/AG.V8I2.1937.
S. Budiman and R. Dananjoyo, “The Effect of Cafe Atmosphere on Purchase Decision: Empirical Evidence from Generation Z in Indonesia,” Journal of Asian Finance, Economics and Business, vol. 8, no. 4, pp. 483–490, 2021, doi: 10.13106/JAFEB.2021.VOL8.NO4.0483.
F. Santoso, F. Faisol, and S. E. Haryansyah, “Pengaruh Kualitas Layanan dan Inovasi Produk terhadap Kepuasan Pelanggan dalam Meningkatkan Daya Saing UMKM di Sektor Pariwisata,” Indo-Fintech Intellectuals: Journal of Economics and Business, vol. 4, no. 6, pp. 3367–3375, Jan. 2025, doi: 10.54373/ifijeb.v4i6.2543.
Moleong J Lexy., Metodologi Penelitian Kualitatif. PT. Remaja Rosda karya Bandung. 2017.
Sugiyono, Metode penelitian kuantitatif, kualitatif, dan r&d. Alfabeta,Bandung, 2018.
Downloads
Published
Issue
Section
Categories
License
Copyright (c) 2026 Muhammad Ali Fikri, Ragil Pangestu , Muhammad Ryvaldo Al Farisy, Nazar Sukma Aqtafwidh, Misti Hariasih
This work is licensed under a Creative Commons Attribution 4.0 International License.
