Optimizing the Business Potential of Kopi Luwak Cikole Amid Production Limitations: A SWOT Analysis Approach
Optimasi Potensi Bisnis Kopi Luwak Cikole Menghadapi Keterbatasan Produksi: Pendekatan Analisis SWOT
DOI:
https://doi.org/10.21070/q4fhy190Keywords:
kopi luwak, analisis swot, keterbatasan produksi, agrowisata, strategi bisnisAbstract
General Background: Specialty coffee markets and agrotourism have positioned civet coffee among the world's most exclusive commodities. Specific Background: Kopi Luwak Cikole in Lembang operates as an ethical agrotourism enterprise featuring animal welfare-based care and educational tourism. Knowledge Gap: Prior studies examined visitor decision-making and internal-external factors, but strategic formulations addressing production scarcity remain scarce. Aims: This study formulates optimal business strategies for overcoming production limitations through SWOT analysis. Results: Evaluation reveals animal welfare certification, educational tourism experience, and storytelling branding as strengths, while production capacity limits and reactive digital marketing represent weaknesses, and specialty coffee demand serves as an opportunity against counterfeit threats. Novelty: The study offers an integrated SWOT framework reframing production scarcity as a value-creation asset rather than an operational constraint. Implications: Results provide practical recommendations for the business and a conceptual contribution for agrotourism ventures facing similar limitations.
Highlights:
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Animal welfare certification and educational tourism experiences serve as primary internal strengths for specialty coffee agrotourism.
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Strategic management reframes natural production limitations as value-creation assets rather than operational constraints.
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Recommended actions prioritize digital marketing standardization and premium pricing models to capture cross-border demand.
Keywords: SWOT Analysis, Production Limitation, Agrotourism, Business Strategy, Kopi Luwak
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