The Role of Product Innovation, Financial Digitalization, and Human Resource Management in Supporting JNC Cookies' Business Sustainability
Peran Inovasi Produk, Digitalisasi Keuangan, dan Pengelolaan SDM dalam Mendukung Keberlanjutan Bisnis JNC Cookies
DOI:
https://doi.org/10.21070/n9na0h10Keywords:
Pastry Industry, Digital System, Seasonal Workforce, Product Differentiation, Intergenerational ValuesAbstract
General Background The food industry requires resilient management models to maintain long-term corporate survival amid competitive market dynamics. Specific Background Family-owned pastry enterprises frequently face challenges in balancing traditional production methods with modern administrative demands. Knowledge Gap Comprehensive evaluations integrating product differentiation, real-time monetary tracking, and seasonal workforce administration within family pastry enterprises remain underexplored. Aims This study analyzes the continuity planning of a specific pastry brand across production, monetary, and personnel dimensions. Results Qualitative case study data revealed that the enterprise sustains operations by maintaining premium ingredient standards, avoiding preservatives through low moisture baking, and differentiating pastry shapes, such as oval nastar. Monetarily, the deployment of a custom digital tool named J Restock allows for real-time monitoring of transactions, stock, and profits. Furthermore, personnel stability is achieved by hiring temporary workers during peak holiday periods, dividing tasks based on skill levels, and preserving intergenerational core values. Novelty This research demonstrates how combining customized digital tracking systems with traditional manual labor and unique pastry differentiation secures a competitive advantage for family-owned food enterprises. Implications Food industry practitioners should adopt integrated management approaches balancing technological modernization with adaptive workforce planning to ensure prolonged market relevance.
Highlights:
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Premium ingredients and distinctive pastry shapes secure a competitive market position.
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The custom J Restock digital system provides real-time transaction and inventory monitoring.
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Hiring temporary workers during peak periods maintains production efficiency while preserving core intergenerational values.
Keywords: Pastry Industry, Digital System, Seasonal Workforce, Product Differentiation, Intergenerational Values
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Copyright (c) 2026 Muhammad Hasan Fajri, Mochammad Tegar Rislam, Bagas Satrio Wicaksono, Fikri Muhyiddien Az-Zaki, Dewi Komala Sari
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