Accounting and Marketing Training and Assistance on MSME Wall Panel
Pelatihan dan Pendampingan Akuntansi dan Pemasaran pada UMKM Wall Panel
Abstract
Wall panel products are handicraft products that are still rare in the market. The target market for this business are hotels, the tourism sector, and large companies. Meanwhile, the MSME Wall Panel is still having difficulty determining the selling price and effective marketing. The purpose of this community service is to increase knowledge and skills in the field of accounting and marketing at the MSME Wall Panel. The implementation method used is socialization, training and mentoring. The results obtained are that the MSME Wall panel is now in determining the cost of production, cost of goods sold, selling price and marketing both offline and online. The impact of the training and mentoring is that the MSME Wall Panel can independently determine a reasonable and appropriate selling price and can do offline and online marketing.Wall panel products are handicraft products that are still rare in the market. The target market for this business are hotels, the tourism sector, and large companies. Meanwhile, the MSME Wall Panel is still having difficulty determining the selling price and effective marketing. The purpose of this community service is to increase knowledge and skills in the field of accounting and marketing at the MSME Wall Panel. The implementation method used is socialization, training and mentoring. The results obtained are that the MSME Wall panel is now in determining the cost of production, cost of goods sold, selling price and marketing both offline and online. The impact of the training and mentoring is that the MSME Wall Panel can independently determine a reasonable and appropriate selling price and can do offline and online marketing.
References
(2) Triyaningsih, Sri Lestari. 2012. Strategi Pemasaran Usaha Kecil Dan Menengah. Jurnal Ekonomi dan Kewirausahaan Vol. 12, No. 1, April 2012 : 37 – 46
(3) Maghfirah, Mifta, Dan Fazli Syam Bz. 2016. Analisis Perhitungan Harga Pokok Produksi Dengan Penerapan Metode Full Costing Pada Umkm Kota Banda Aceh. Ijurnal Ilmiah Mahasiswa Ekonomi Akuntansi Vol. 1, No. 2.
(4) Soei, Christanti Natalia., Harijanto Sabijono., Treesje Runtu. 2014. Penentuan Harga Jual Produk Dengan Menggunakan Metode Cost Plus Pricing Pada UD. Sinar Sakti. Jurnal EMBA Vol.2 No.3 September 2014, Hal. 208-217
(5) Arni, Ulti Desi. 2019. Perbedaan Efektivitas Pemasaran Online Dan Pemasaran Offline. https://garudacyber.co.id/artikel/1517-perbedaan-efektivitas-pemasaran-online-dan-pemasaran-offline
(6) Ramadan, Ari dan Anna Fatchiya. 2021. Instagram Sebagai Media Promosi Produk “Rendang Uninam”. Jurnal Sains Komunikasi dan Pengembangan Masyarakat. Vol. 05 (01) 2021 | 64-84. https://doi.org/10.29244/jskpm.v5i1.757. 64-84
Copyright (c) 2022 Wiwit Hariyanto, M Yani, Santi Rahma Dewi
This work is licensed under a Creative Commons Attribution 4.0 International License.