The Role of Influencers in Increasing Purchasing Decisions with Variable Trust as an Intervening Variable (Study on LazisMU Donors in the Ex. Karesidenan Besuki Region)
Peran Influencer Dalam Meningkatkan Keputusan Pembelian Dengan Variable Kepercayaan Sebagai Variabel Intervening (Studi Pada Donatur LazisMU Wilayah Eks. Karesidenan Besuki)
-
(1) * Nurul Qomariah
Universitas Muhammadiyah Jember
Indonesia
(2) Abdul Khamil Lurah Tegalgede
Indonesia
(3) Ibrahim Kamil SMK Muhammadiyah 02 Paleran
Indonesia
(4) Dwi Cahyono Universitas Muhammadiyah Jember
Indonesia
(5) Abadi Sanorsa Universitas Muhammadiyah Jember
Indonesia
(6) Nursaid Nursaid Universitas Muhammadiyah Jember
Indonesia
(*) Corresponding Author
Abstract
Philanthropy is social generosity that is programmed and aimed at alleviating social problems in society (such as poverty). LazisMU is one of the institutions that carry out philanthropic activities in overcoming social problems in society. This study aims to analyze and test the role of influencers on people's decisions to become donors with trust as an intervening variable in LazisMU charitable institutions in the Ex. Karesidenan Besuki region which includes Jember, Banyuwangi, Situbondo and Bondowoso. The research questionnaire was distributed to donors as many as 250 respondents. The sample size of 250 respondents was obtained from the Slovin formula with a population of 3635 donors. Hypothesis testing was conducted to answer the research hypothesis that had been compiled previously. The results of statistical analysis show that influencer variables have a positive and significant influence on the decisions of LazisMU donors. Trust from donors has a positive impact on the decisions of LazisMU donors. The trust variable becomes an intermediary variable for the influence of influencers on the decision to become a donor to LazisMU.
References
Abuhasmy, Z. (2018). ANALISIS EKONOMI SYARIAH TERHADAP PENGGUNAAN STRATEGI DALAM PENINGKATAN MINAT FILANTROPI MASYARAKAT (STUDI LAZISMU KOTA PAREPARE). Jurnal Ekonomi Bisnis Dan Akuntansi (JEBAKU), 20(1), 2–7.
Afandi, A., Samudra, J. P., Sherley, S., Veren, V., & Liang, W. (2021). Pengaruh Endorsement Influencer Instagram Terhadap Keputusan Pembelian pada Generasi Z. Komunikologi: Jurnal Pengembangan Ilmu Komunikasi Dan Sosial, 5(1), 15. https://doi.org/10.30829/komunikologi.v5i1.9272
Arifin, M. Z. (2021). Filantropi Zakat; Kajian Sosio-Historis Dan Dampaknya Terhadap Kesejahteraan Sosial. SYAR’IE, 4(1), 1–12. Retrieved from https://stai-binamadani.e-journal.id/Syarie/article/view/235/192
Bahjatulloh, Q. M. (2016). PENGEMBANGAN PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI KEGIATAN FILANTROPI (Studi Kasus Lembaga Tazakka DIII Perbankan Syariah IAIN Salatiga). Inferensi, 10(2), 473. https://doi.org/10.18326/infsl3.v10i2.473-494
Bakshy, E., Mason, W. A., Hofman, J. M., & Watts, D. J. (2011). Everyone’s an Influencer: Quantifying Influence on Twitter. Association for Computing Machinery. https://doi.org/https://dl.acm.org/doi/abs/10.1145/1935826.1935845
Buchori, A., & Harwani, Y. (2021). The Effect of Service Quality and Promotion on Purchase Intention Mediated by Trust (Case Study: PT China Taiping Insurance Indonesia). European Journal of Business and Management Research, 6(2), 44–47. https://doi.org/10.24018/ejbmr.2021.6.2.764
Comegys, C., Hannula, M., & Väisänen, J. (2009). Effects of Consumer Trust and Risk on Online Purchase Decision-making: A Comparison of Finnish and United States Students. International Journal of Management, 26(2), 295–308. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=43465816&lang=zh-cn&site=ehost-live
Darifah, D., Irmaningsih, E. S., & Permana, D. (2023). The Influence of Product Quality, Promotion and Role of Influencers on Customer Trust and Their Implications in Financing Decisions at KPR Bank XYZ Syariah. Dinasti International Journal of Digital Business Management, 4(3), 586–595. https://doi.org/https://doi.org/10.31933/dijdbm.v4i2
Djan, I., & Rubbiah Adawiyyah, S. (2020). The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction. International Journal of Business and Economics Research, 9(4), 269. https://doi.org/10.11648/j.ijber.20200904.23
Edyansyah, T. (2018). Pengaruh Bauran Promosi Terhadap Kepercayaan Merek Oleh Konsumen Pada Produk Kosmetik Oriflame Di Kota Lhokseumawe. Jurnal Manajemen Inovasi, 9(2), 55–72. https://doi.org/https://doi.org/10.24815/jmi.v9i2.12699
Fauzi, R. U. A., Saputra, A., & Ningrum, I. P. (2022). The Effect of Religiosity, Profit and Loss Sharing, and Promotion on Consumer Intention to Financing in Islamic Bank toward Trust as an Intervening Variable. Jurnal Ilmiah Ekonomi Islam, 8(1), 274. https://doi.org/10.29040/jiei.v8i1.4136
Https://kemenag.go.id/kolom/optimisme-pengelolaan-filantropi-islam-3sF5B. (2023). No Title.
Humam, H., Lestari, R., & Nurwulandari, A. (2022). Pengaruh kualitas produk, promosi penjualan, persepsi harga terhadap kepercayaan dan dampaknya pada keputusan pembelian di Qonita Property Depok. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 4(4), 1929–1939. https://doi.org/https://doi.org/10.32670/fairvalue.v4iSpesial%20Issue%204.1304
Irawan, I. A. (2018). Effect of trust, convenience, security and quality of service on online purchase decision (consumer case study in tangerang selatan area). Jurnal Ekonomi, 23(1), 114–122. https://doi.org/10.24912/je.v23i1.337
Irdha Yusra, & Widia Wati Rizki. (2021). Pengaruh Kualitas Produk, Kualitas Pelayanan dan Promosi terhadap Kepercayaan Pelanggan (Konsumen) di Erha Skin Padang. Indonesian Journal of Applied Accounting and Finance, 1(1), 85–113. https://doi.org/10.31961/ijaaf.v1i1.1166
Jatmiko, M. I., Marnis, & Jahrizal. (2018). Pengaruh Kualitas Pelayanan dan Promosi terhadap Citra dan Kepercayaan Pasien Rawat Inap Aulia Hospital Abstrak. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Jo, S. (2005). The Effect of Online Media Credibility on Trust Relationships. Journal of Website Promotion, 1(2), 57–78. https://doi.org/https://doi.org/10.1300/J238v01n02_04
Kholidah, N., & Salma, A. N. (2020). Filantropi Kreatif: Pemberdayaan Ekonomi Umat Berbasis Zakat Produktif pada Program 1000 UMKM Lazismu Kabupaten Pekalongan. Cakrawala: Jurnal Studi Islam, 14(2), 93–101. https://doi.org/10.31603/cakrawala.v14i2.3080
Kotler, K., & Keller, K. L. (2016). Manajemen Pemasaran, Buku 1, Edisi 13. Indonesia: Erlangga.
Kotler, P. (2015). Marketing an Introducing Twelfth Edition. England: Pearson Education, Inc.
Kotler, P. (2019). Manajemen Pemasaran (Marketing Management). Edisi 13. USA: Prentice Hall Inc.
Lăzăroiu, G., Neguriţă, O., Grecu, I., Grecu, G., & Mitran, P. C. (2020). Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions. Frontiers in Psychology, 11(May), 1–7. https://doi.org/10.3389/fpsyg.2020.00890
Lestari, L. I., Masruchinah, & Nur Latifah, F. (2022). Penyaluran Dana Filantropi Pada Program Ekonomi Untuk Meningkatkan Kesejahteraan Mustahiq Di Lazismu Mojokerto. Jurnal Tabarru’: Islamic Banking and Finance, 5(1), 185–198. https://doi.org/10.25299/jtb.2022.vol5(1).9266
Madjakusumah, D. G., & Saripudin, U. (2020). Pengelolaan Dana Lembaga Filantropi Islam Dalam Pengembangan Ekonomi Umat. SERAMBI: Jurnal Ekonomi Manajemen Dan Bisnis Islam, 2(1), 41–50. https://doi.org/10.36407/serambi.v2i1.151
Nangin, M. A., Barus, I. R. G., & Wahyoedi, S. (2020). The Effects of Perceived Ease of Use, Security, and Promotion on Trust and Its Implications on Fintech Adoption. Journal of Consumer Sciences, 5(2), 124–138. https://doi.org/10.29244/jcs.5.2.124-138
Nisa, R. R. (2019). Pengaruh Sosial Media Influencer Dan Trustworthiness Terhadap Keputusan Pembelian Kosmetik Make Over (Di Royal Plaza). Jurnal Pendidikan Tata Niaga (JPTN), 07(02), 1–4. https://doi.org/https://doi.org/10.26740/jptn.v7n2.p%25p
Pratiwi, M. I., & Patrikha, F. D. (2021). Pengaruh Gaya Hidup, Harga Dan Influencer Terhadap Keputusan Pembelian Di Rumah Makan Se’I Sapiku Surabaya. Jurnal Pendidikan Tata Niaga (JPTN), 9(3), 1417–1427. https://doi.org/https://doi.org/10.26740/jptn.v9n3.p1417-1427
Qomariah, N. (2016). Marketing Adaptive Strategy. Retrieved from https://www.researchgate.net/publication/326623130_MARKETING_ADACTIVE_STRATEGY
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Syarifuddin, M. S., & Sahidin, A. (2021). Filantropi Islam Menjawab Problem Kesenjangan Ekonomi Umat. Jurnal Penelitian Medan Agama, 12(2), 101. https://doi.org/10.58836/jpma.v12i2.11506
Tamim, I. H. (2016). Filantropi dan Pembangunan. Community Development, 1(1), 121–136. Retrieved from https://journal.iainkudus.ac.id/index.php/comdev/article/download/2578/1998
Tjiptono, F., & Candra, G. (2012). Pemasaran Strategik. Yogyakarta: Andi.
Wahyono, S. A., & Susilawati. (2016). Pengaruh Bauran Promosi terhadap Kepercayaan dan Dampaknya terhadap Keputusan Mahasiswa Memilih Kuliah (Studi Kasus Politeknik LPKIA Kota Bandung). Jurnal Indonesia Membangun, 15(2), 82–100. Retrieved from https://jurnal.inaba.ac.id/index.php/JIM/article/view/68/63
Wibowo, S. F., Sari, E. P., & Saidani, B. (2017). the Effect of Trust and Brand Image on Purchase Decision (Toyota Car Survey in Jakarta Region). JRMSI - Jurnal Riset Manajemen Sains Indonesia, 8(2), 318–338. https://doi.org/10.21009/jrmsi.008.2.08
Wicaksana, A. (2016). Gerakan Filantropi Islam : Peran LAZISMU Dalam Pemberdayaan Ekonomi Masyarakat Kecamatan Gamping Kabupaten Sleman. Jurnal GEMI, 01(01), 14–26. Retrieved from https://doi.org/10.47200/gemi.v1i1.1007
Zak, S., & Hasprova, M. (2020). The Role Of Influencers In The Consumer Decision-Making Process. SHS Web of Conferences,. https://doi.org/https://doi.org/10.1051/shsconf/20207403014.
Afandi, A., Samudra, J. P., Sherley, S., Veren, V., & Liang, W. (2021). Pengaruh Endorsement Influencer Instagram Terhadap Keputusan Pembelian pada Generasi Z. Komunikologi: Jurnal Pengembangan Ilmu Komunikasi Dan Sosial, 5(1), 15. https://doi.org/10.30829/komunikologi.v5i1.9272
Arifin, M. Z. (2021). Filantropi Zakat; Kajian Sosio-Historis Dan Dampaknya Terhadap Kesejahteraan Sosial. SYAR’IE, 4(1), 1–12. Retrieved from https://stai-binamadani.e-journal.id/Syarie/article/view/235/192
Bahjatulloh, Q. M. (2016). PENGEMBANGAN PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI KEGIATAN FILANTROPI (Studi Kasus Lembaga Tazakka DIII Perbankan Syariah IAIN Salatiga). Inferensi, 10(2), 473. https://doi.org/10.18326/infsl3.v10i2.473-494
Bakshy, E., Mason, W. A., Hofman, J. M., & Watts, D. J. (2011). Everyone’s an Influencer: Quantifying Influence on Twitter. Association for Computing Machinery. https://doi.org/https://dl.acm.org/doi/abs/10.1145/1935826.1935845
Buchori, A., & Harwani, Y. (2021). The Effect of Service Quality and Promotion on Purchase Intention Mediated by Trust (Case Study: PT China Taiping Insurance Indonesia). European Journal of Business and Management Research, 6(2), 44–47. https://doi.org/10.24018/ejbmr.2021.6.2.764
Comegys, C., Hannula, M., & Väisänen, J. (2009). Effects of Consumer Trust and Risk on Online Purchase Decision-making: A Comparison of Finnish and United States Students. International Journal of Management, 26(2), 295–308. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=43465816&lang=zh-cn&site=ehost-live
Darifah, D., Irmaningsih, E. S., & Permana, D. (2023). The Influence of Product Quality, Promotion and Role of Influencers on Customer Trust and Their Implications in Financing Decisions at KPR Bank XYZ Syariah. Dinasti International Journal of Digital Business Management, 4(3), 586–595. https://doi.org/https://doi.org/10.31933/dijdbm.v4i2
Djan, I., & Rubbiah Adawiyyah, S. (2020). The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction. International Journal of Business and Economics Research, 9(4), 269. https://doi.org/10.11648/j.ijber.20200904.23
Edyansyah, T. (2018). Pengaruh Bauran Promosi Terhadap Kepercayaan Merek Oleh Konsumen Pada Produk Kosmetik Oriflame Di Kota Lhokseumawe. Jurnal Manajemen Inovasi, 9(2), 55–72. https://doi.org/https://doi.org/10.24815/jmi.v9i2.12699
Fauzi, R. U. A., Saputra, A., & Ningrum, I. P. (2022). The Effect of Religiosity, Profit and Loss Sharing, and Promotion on Consumer Intention to Financing in Islamic Bank toward Trust as an Intervening Variable. Jurnal Ilmiah Ekonomi Islam, 8(1), 274. https://doi.org/10.29040/jiei.v8i1.4136
Https://kemenag.go.id/kolom/optimisme-pengelolaan-filantropi-islam-3sF5B. (2023). No Title.
Humam, H., Lestari, R., & Nurwulandari, A. (2022). Pengaruh kualitas produk, promosi penjualan, persepsi harga terhadap kepercayaan dan dampaknya pada keputusan pembelian di Qonita Property Depok. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 4(4), 1929–1939. https://doi.org/https://doi.org/10.32670/fairvalue.v4iSpesial%20Issue%204.1304
Irawan, I. A. (2018). Effect of trust, convenience, security and quality of service on online purchase decision (consumer case study in tangerang selatan area). Jurnal Ekonomi, 23(1), 114–122. https://doi.org/10.24912/je.v23i1.337
Irdha Yusra, & Widia Wati Rizki. (2021). Pengaruh Kualitas Produk, Kualitas Pelayanan dan Promosi terhadap Kepercayaan Pelanggan (Konsumen) di Erha Skin Padang. Indonesian Journal of Applied Accounting and Finance, 1(1), 85–113. https://doi.org/10.31961/ijaaf.v1i1.1166
Jatmiko, M. I., Marnis, & Jahrizal. (2018). Pengaruh Kualitas Pelayanan dan Promosi terhadap Citra dan Kepercayaan Pasien Rawat Inap Aulia Hospital Abstrak. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Jo, S. (2005). The Effect of Online Media Credibility on Trust Relationships. Journal of Website Promotion, 1(2), 57–78. https://doi.org/https://doi.org/10.1300/J238v01n02_04
Kholidah, N., & Salma, A. N. (2020). Filantropi Kreatif: Pemberdayaan Ekonomi Umat Berbasis Zakat Produktif pada Program 1000 UMKM Lazismu Kabupaten Pekalongan. Cakrawala: Jurnal Studi Islam, 14(2), 93–101. https://doi.org/10.31603/cakrawala.v14i2.3080
Kotler, K., & Keller, K. L. (2016). Manajemen Pemasaran, Buku 1, Edisi 13. Indonesia: Erlangga.
Kotler, P. (2015). Marketing an Introducing Twelfth Edition. England: Pearson Education, Inc.
Kotler, P. (2019). Manajemen Pemasaran (Marketing Management). Edisi 13. USA: Prentice Hall Inc.
Lăzăroiu, G., Neguriţă, O., Grecu, I., Grecu, G., & Mitran, P. C. (2020). Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions. Frontiers in Psychology, 11(May), 1–7. https://doi.org/10.3389/fpsyg.2020.00890
Lestari, L. I., Masruchinah, & Nur Latifah, F. (2022). Penyaluran Dana Filantropi Pada Program Ekonomi Untuk Meningkatkan Kesejahteraan Mustahiq Di Lazismu Mojokerto. Jurnal Tabarru’: Islamic Banking and Finance, 5(1), 185–198. https://doi.org/10.25299/jtb.2022.vol5(1).9266
Madjakusumah, D. G., & Saripudin, U. (2020). Pengelolaan Dana Lembaga Filantropi Islam Dalam Pengembangan Ekonomi Umat. SERAMBI: Jurnal Ekonomi Manajemen Dan Bisnis Islam, 2(1), 41–50. https://doi.org/10.36407/serambi.v2i1.151
Nangin, M. A., Barus, I. R. G., & Wahyoedi, S. (2020). The Effects of Perceived Ease of Use, Security, and Promotion on Trust and Its Implications on Fintech Adoption. Journal of Consumer Sciences, 5(2), 124–138. https://doi.org/10.29244/jcs.5.2.124-138
Nisa, R. R. (2019). Pengaruh Sosial Media Influencer Dan Trustworthiness Terhadap Keputusan Pembelian Kosmetik Make Over (Di Royal Plaza). Jurnal Pendidikan Tata Niaga (JPTN), 07(02), 1–4. https://doi.org/https://doi.org/10.26740/jptn.v7n2.p%25p
Pratiwi, M. I., & Patrikha, F. D. (2021). Pengaruh Gaya Hidup, Harga Dan Influencer Terhadap Keputusan Pembelian Di Rumah Makan Se’I Sapiku Surabaya. Jurnal Pendidikan Tata Niaga (JPTN), 9(3), 1417–1427. https://doi.org/https://doi.org/10.26740/jptn.v9n3.p1417-1427
Qomariah, N. (2016). Marketing Adaptive Strategy. Retrieved from https://www.researchgate.net/publication/326623130_MARKETING_ADACTIVE_STRATEGY
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Syarifuddin, M. S., & Sahidin, A. (2021). Filantropi Islam Menjawab Problem Kesenjangan Ekonomi Umat. Jurnal Penelitian Medan Agama, 12(2), 101. https://doi.org/10.58836/jpma.v12i2.11506
Tamim, I. H. (2016). Filantropi dan Pembangunan. Community Development, 1(1), 121–136. Retrieved from https://journal.iainkudus.ac.id/index.php/comdev/article/download/2578/1998
Tjiptono, F., & Candra, G. (2012). Pemasaran Strategik. Yogyakarta: Andi.
Wahyono, S. A., & Susilawati. (2016). Pengaruh Bauran Promosi terhadap Kepercayaan dan Dampaknya terhadap Keputusan Mahasiswa Memilih Kuliah (Studi Kasus Politeknik LPKIA Kota Bandung). Jurnal Indonesia Membangun, 15(2), 82–100. Retrieved from https://jurnal.inaba.ac.id/index.php/JIM/article/view/68/63
Wibowo, S. F., Sari, E. P., & Saidani, B. (2017). the Effect of Trust and Brand Image on Purchase Decision (Toyota Car Survey in Jakarta Region). JRMSI - Jurnal Riset Manajemen Sains Indonesia, 8(2), 318–338. https://doi.org/10.21009/jrmsi.008.2.08
Wicaksana, A. (2016). Gerakan Filantropi Islam : Peran LAZISMU Dalam Pemberdayaan Ekonomi Masyarakat Kecamatan Gamping Kabupaten Sleman. Jurnal GEMI, 01(01), 14–26. Retrieved from https://doi.org/10.47200/gemi.v1i1.1007
Zak, S., & Hasprova, M. (2020). The Role Of Influencers In The Consumer Decision-Making Process. SHS Web of Conferences,. https://doi.org/https://doi.org/10.1051/shsconf/20207403014.
Picture in here are illustration from public domain image (License) or provided by the author, as part of their works
Published
2024-07-11
How to Cite
Qomariah, N., Khamil, A., Kamil, I., Cahyono, D., Sanorsa, A., & Nursaid, N. (2024). The Role of Influencers in Increasing Purchasing Decisions with Variable Trust as an Intervening Variable (Study on LazisMU Donors in the Ex. Karesidenan Besuki Region): Peran Influencer Dalam Meningkatkan Keputusan Pembelian Dengan Variable Kepercayaan Sebagai Variabel Intervening (Studi Pada Donatur LazisMU Wilayah Eks. Karesidenan Besuki). Procedia of Social Sciences and Humanities, 5, 67 - 74. https://doi.org/10.21070/pssh.v5i.498
Section
Articles
Copyright (c) 2024 Nurul Qomariah, Abdul Khamil, Ibrahim Kamil, Dwi Cahyono, Abadi Sanorsa, Nursaid Nursaid
This work is licensed under a Creative Commons Attribution 4.0 International License.
