Consumptive Behavior in Early Adult NCTzen (Descriptive Study: NCTzen Fans in Tangerang)
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(1) * Yohana Wuri Satwika
Universitas Negeri Surabaya
Indonesia
(2) Bella Indi Rahmawati Hafid Universitas Negeri Surabaya
Indonesia
(3) Dewi Fatma Wati Universitas Negeri Surabaya
Indonesia
(*) Corresponding Author
Abstract
The spread of K-Pop is taking place rapidly around the world including in Indonesia. This has become a trend for young people, which can lead to consumptive behavior to buy things related to the idols they like. This study aims to determine the description of consumptive behavior in early adult NCTzen in Tangerang. The research method used in this study is the descriptive quantitative method. The subjects in the study amounted to 272 people with the criteria of NCT fans or NCTzen, aged 18-25 years, domiciled in Tangerang. The data collection technique used a questionnaire containing a consumptive behavior scale. The findings showed that consumptive behavior in early adult NCTzen in Tangerang showed a moderate category.
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29. Tashandra, N. (2023, September 1). Korean Culture Fans in Indonesia Rated High among 26
Countries. Accessed from Kompas.com:
https://travel.kompas.com/read/2023/09/01/150500827/penggemar-budaya-korea-di-indonesiadinilai-tinggi-di-antara-26-negara. On December 26, 2023.
30. Triadanti. (2019, February 26). Being a lifestyle, is it true that kpop fans are rich or only have
quota capital. Accessed from IDN Times:
https://www.idntimes.com/hype/entertainment/danti/jadi-gaya-hidup-benarkah-fans-kpop-kayaraya-atau-cuma-modal-kuota?page=all. On December 26, 2023.
31. Tripambudi, B., & Indrawati, E. S. (2020). The relationship between self-control and
consumptive behavior in purchasing gadgets for industrial engineering students at Diponegoro
University. Empathy Journal, 7(2), 597-603.
32. Ulayya, S., & Mujiasih, E. (2020). The relationship between self-control and consumptive
behavior of e-money users in students of the Faculty of Psychology, Diponegoro University.
Empathy Journal, 9(4), 271-279.
33. Veronica, M., & Paramita, S. (2018). Exploitation of fan loyalty in kpop album purchases.
Connection, 2(2). 433-440.
34. Wangi, N. K. P. (2023, March 30). K-Pop Culture is Increasingly Rampant in Indonesia.
Accessed from Kompasiana:
https://www.kompasiana.com/pwangi19/642531c108a8b56bdc566772/budaya-k-pop-semakinmerajalela-di-indonesia. On December 26, 2023.
35. Wardana, G., Salsabilla, I., & Simanjorang, F. (2023). The economic footprint of k-pop concerts
(nct dream tour "the dream show 2: jakarta") in generating national income. Musytari, 2(3).
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37. Yuwanto, L. (2019). Experimental research methods, 2nd edition. Graha Ilmu.
in research. Pilar Journal: Journal of Contemporary Islamic Studies, 14(1). 15-31.
2. Angeline, N. (2018, December 4). The Rapid Development of Korean Culture in Indonesia.
Accessed from Kompasiana:
https://www.kompasiana.com/nancyangeline/5c062a93bde5752aee3e0677/melesatnyaperkembangan-budaya-korea-di-indonesia. On December 26, 2023
3. Aprianti, Q. L. (2022, October 25). Behind the Reason Kpop Fans Collect Idol Merchandise.
accessed from Liputan6: https://www.liputan6.com/citizen6/read/5106999/di-balik-alasanpenggemar-kpop-koleksi-merchandise-idol?page=2. On December 26, 2023.
4. Arifa, S. N. (2023, August 26). Gocheok Sky Dome, a Prestigious Stadium Benchmarking the
Success of Korean Idols. Accessed from Validnews: https://validnews.id/kultura/gocheok-skydome-stadion-bergengsi-tolok-ukur-suksesnya-idola-korea. On June 2, 2024.
5. Attan, M. B., & Natsir, K. (2023). A study of the factors that influence consumptive behavior in
k-pop merchandise collectors. Journal of Muara Ilmu Ekonomi dan Bisnis, 7(1), 187-201.
6. News of the day. (2023, June 15). NCTzen and sijeuni differences that NCT fans must know.
Accessed from Kumparan: https://kumparan.com/berita-hari-ini/perbedaan-nctzen-dan-sijeuniyang-wajib-diketahui-fans-nct-20bFE9OsGaq/3. On March 5, 2024
7. Fibria, D. (2023, September 7). With 27 members, netizens say NCT will be the group with the
longest fanchant: I can't believe it. Accessed from Kpopchart: https://www.kpopchart.net/kupdate/91610076594/miliki-27-anggota-netizen-sebut-nct-akan-jadi-grup-dengan-fanchantterpanjang-ngos-ngosan-gak-tuh#google_vignette. On March 5, 2024
8. Window to the World. (2024, March 11). 10 Largest Concert Venues in Indonesia and Their
Capacity. Accessed from Kumparan.com: https://kumparan.com/jendela-dunia/10-tempatkonser-terbesar-di-indonesia-beserta-kapasitasnya-22JQFNax7J7. On June 2, 2024
9. Jinhua, W. (2023, August 23). K-Pop Album Sales in July Break Records. Accessed from
Indonesia Korea Net: https://indonesian.korea.net/NewsFocus/Society/view?articleId=237509.
On June 2, 2024.
10. Martias, L. D. (2021). Descriptive statistics as a collection of information. Journal of Library and
Information Science, 16(1). 40-59.
11. Melina, A., & Wulandari, S. (2018). The influence of economic literacy and lifestyle on the
consumptive behavior of economic education students of STKIP YPM Bangko. SJEE (Scientific
Journals of Economic Education), 2(1), 141-152.
12. Mowen, J. C., & Minor, M. (2001). Consumer behavior. Erlangga.
13. Mufarizzaturrizkiyah, Aziz, A., & Leliya. (2020). E-Commerce: Consumptive Lifestyle
Behavior of Muslim Students Survey on Students of IAIN Sheikh Nurjati Cirebon. CV. ELSI
PRO.
14. Pahlevi, R. (2022, January 28). This is the number of physical album sales of kpop boy bands
NCT, NCT 127, and NCT U. Accessed from databoks:
https://databoks.katadata.co.id/datapublish/2022/01/28/ini-jumlah-penjualan-album-fisikboyband-kpop-nct-nct-127-dan-nct-u. on March 5, 2024
15. Pamungkas, D. I. (2023, July 28). This is why kpop merchandise is expensive but still sells well
and is sought after. Accessed from okefinance:
https://economy.okezone.com/read/2023/07/27/622/2853066/ini-alasan-merchandise-kpopmahal-tapi-tetap-laku-terjual-dan-banyak-dicari?page=2. On March 5, 2024
16. Paramita, R. W. D., Rizal, N. & Sulistyan, R. B. (2021). Quantitative research methods: Textbook
of research methodology lectures for accounting & management students. Widya Gama Press.
17. Perbawani, P. S., & Nuralin, A. J. (2021). Parasocial relationships and fan loyalty behavior in
kpop fandom in Indonesia. Lontar Journal, 9(1). 42-54.
18. Rahmawati, V. E., & Surjanti, J. (2021). Factor analysis of consumptive behavior of online
shopping for fashion products during a pandemic in college students. JEKPEND: Journal of
Economics and Education, 4(2), 3.
19. Rangga, Y. D. P., Herdi, H., Rengga, A., & Goo, E. E. K. (2020). Determination of budget
amount using the method of influence over time budget calculation (silpa) of sikka district
government. Bilancia: Scientific Journal of Accounting, 4(2). 202-210.
20. Rangkuti, A. A., & Wahyuni, L. D. (2017). Quantitative research data analysis based on classical
test theory and item response theory (Rasch model). Faculty of Psychology Education, State
University of Jakarta.
21. Rangkuti, Preddy. (2017). Customer Care Excellence. PT Gramedia Pustaka Utama.
22. Salsabilla, R. (2023, October 3). The Most Royal K-pop Fans, Willing to Spend IDR142 Million
for Idols. Accessed from CNBC Indonesia:
https://www.cnbcindonesia.com/lifestyle/20230925154329-33-475366/fans-k-pop-palingroyal-rela-habiskan-rp142-juta-demi-idola. On December 26, 2023.
23. Salsabila, S. A. & Fitrida, Y. (2023, December 29). The k-pop album with the highest week 1
sales in 2023. Accessed from ngopibareng: https://www.ngopibareng.id/read/album-k-popdengan-penjualan-minggu-ke-1-tertinggi-di-2023. On March 5, 2024
24. Saneva, T. A., Ninawati, N., & Kurniawati, M. (2022). The role of shopping motivation and selfcontrol on consumptive behavior in late adolescent female k-popers. Journal of Muara Social
Sciences, Humanities, and Arts, 6(2), 393-400.
25. Seputar Jakarta. (2023, December 4). Is Tangerang included in South Jakarta? Check out the
Answer! Accessed from Kumparan.com: https://kumparan.com/seputar-jakarta/apakahtangerang-termasuk-jakarta-selatan-simak-jawabannya-21hhylRrIRI/full. On January 30, 2024.
26. Siyoto, S. & Sodik, M. A. (2015). Basic research methodology. Literacy Media Publishing.
27. Sugiyono. (2015). Educational research methods (Quantitative, qualitative, and R&D
approaches). Alfabeta CV.
28. Syamsuddin, L., & Akuba, S. Y. (2022). The relationship between self-control and consumptive
behavior in adolescents in the k-pop army gorontalo fan community. Elsia: Journal of Human
Psychology, 1(1), 16-23.
29. Tashandra, N. (2023, September 1). Korean Culture Fans in Indonesia Rated High among 26
Countries. Accessed from Kompas.com:
https://travel.kompas.com/read/2023/09/01/150500827/penggemar-budaya-korea-di-indonesiadinilai-tinggi-di-antara-26-negara. On December 26, 2023.
30. Triadanti. (2019, February 26). Being a lifestyle, is it true that kpop fans are rich or only have
quota capital. Accessed from IDN Times:
https://www.idntimes.com/hype/entertainment/danti/jadi-gaya-hidup-benarkah-fans-kpop-kayaraya-atau-cuma-modal-kuota?page=all. On December 26, 2023.
31. Tripambudi, B., & Indrawati, E. S. (2020). The relationship between self-control and
consumptive behavior in purchasing gadgets for industrial engineering students at Diponegoro
University. Empathy Journal, 7(2), 597-603.
32. Ulayya, S., & Mujiasih, E. (2020). The relationship between self-control and consumptive
behavior of e-money users in students of the Faculty of Psychology, Diponegoro University.
Empathy Journal, 9(4), 271-279.
33. Veronica, M., & Paramita, S. (2018). Exploitation of fan loyalty in kpop album purchases.
Connection, 2(2). 433-440.
34. Wangi, N. K. P. (2023, March 30). K-Pop Culture is Increasingly Rampant in Indonesia.
Accessed from Kompasiana:
https://www.kompasiana.com/pwangi19/642531c108a8b56bdc566772/budaya-k-pop-semakinmerajalela-di-indonesia. On December 26, 2023.
35. Wardana, G., Salsabilla, I., & Simanjorang, F. (2023). The economic footprint of k-pop concerts
(nct dream tour "the dream show 2: jakarta") in generating national income. Musytari, 2(3).
36. Yusuf, A. M. (2014). Research methods: Quantitative, qualitative, and mixed research first
edition. Badge.
37. Yuwanto, L. (2019). Experimental research methods, 2nd edition. Graha Ilmu.
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Published
2024-07-23
How to Cite
Satwika, Y. W., Hafid, B. I. R., & Wati, D. F. (2024). Consumptive Behavior in Early Adult NCTzen (Descriptive Study: NCTzen Fans in Tangerang). Procedia of Social Sciences and Humanities, 6, 257-263. https://doi.org/10.21070/pssh.v6i.557
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Copyright (c) 2024 Yohana Wuri Satwika, Bella Indi Rahmawati Hafid, Dewi Fatma Wati
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