Instagram as Public Relations Media Relations N3 Unique Creativity Event Organizer In Improving Brand Image
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(1) * Nanda Widyanita Hariyadi
Universitas Muhammadiyah Sidoarjo
Indonesia
(2) Didik Hariyanto Universitas Muhammadiyah Sidoarjo
Indonesia
(*) Corresponding Author
Abstract
This research uses descriptive qualitative methods to find data on the role of N3 Unique Creativity Event Organizer's public relations in improving brand image through Instagram. It emphasizes the theory used to reach the conclusion stage more. N3 Unique Creativity Event Organizer is a professional service company responsible for designing, holding, and managing every aspect of an event. Data collection was carried out through observation and interviews, and data analysis was performed using data reduction, data presentation, and conclusion drawing. This research aims to discover Instagram as a public relations media for N3 Unique Creativity Event Organizer to improve brand image. The results of this study are successful in building a brand image as evidenced by having become a reference place when someone realizes an event, increasing the number of Instagram viewers and followers each month, increasing the number of clients, and more and more cooperation offers.
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Akhmad Mahfudz, N. . 15730123. (2020). BRANDING STRATEGY IN BUILDING THE IMAGE OF TPA PERCONTOHAN DAERAH ISTIMEWA YOGYAKARTA (Qualitative Descriptive Study of Anwar Rasyid TPA Gondokusuman, Yogyakarta City). 119. https://digilib.uin-suka.ac.id/id/eprint/44097/
Azzahra, F., & Soemardjo, H. A. (2022). Public Relations Strategy in Building Brand Image of "Kopi Janji Jiwa" on Instagram. National Seminar on Tourism and Entrepreneurship (SNPK), 1, 203-210. https://doi.org/10.36441/snpk.vol1.2022.40
Bergström, T., & Bäckman, L. (2013). Marketing and PR in Social Media: How the utilization of Instagram builds and maintains customer relationships. Media and Communication, 56.
Christy, A., & Setyanto, Y. (2022). The Role of Public Relations in Building Brand Image Through Holywings Instagram. Kiwari, 762-770. https://journal.untar.ac.id/index.php/Kiwari/article/view/16366%0Ahttps://journal.untar.ac.id/index.php/Kiwari/article/download/16366/12830
Eka Saputri, M., & Ratna Pranata, T. (2014). The Effect of Brand Image on Iphone Smartphone User Loyalty. Journal of Sociotechnology, 13(3), 193-201. https://doi.org/10.5614/sostek.itbj.2014.13.3.3
Ihwan, H. (2021). The Effect of Brand Image on Purchasing Decisions for Yamaha Mio Matic Scooter Products at PT Suracojaya Abadi Motor, Pangkep Branch. State University of Makassar. http://eprints.unm.ac.id/19583/%0Ahttp://eprints.unm.ac.id/19583/1/JURNAL HAERUL IHWAN.pdf
Indah, E., Pratiwi, D., Hariyanto, D., Program, M., Science, S., Sidoarjo, U. M., Program, D., Science, S., & Sidoarjo, U. M. (2019). Utilization of instagram as a promotional media for lovrinz publishers in instagram accounts. 1-7.
Juniansyah, B. D., Susanto, E. R., & Wahyudi, A. D. (2020). Making E-Commerce Booking Event Organizer Services for Zero Seven Entertaiment. Jurnal Tekno Kompak, 14(1), 41. https://doi.org/10.33365/jtk.v14i1.499
Juwita, P. (2020). Application of marketing communication concepts in the event organizer nuansa in organizing music concert events. University of Muhammadiyah Sumatra Utara, 2, 1-71. http://repository.umsu.ac.id/handle/123456789/15350%0Ahttp://repository.umsu.ac.id/bitstream/handle/123456789/15350/PUSPA JUWITA %281603110128%29.pdf?sequence=1&isAllowed=y
Naningsih, D., & P, S. E. (2022). The Role of Public Relations in Improving the Image of muslimahdaily.com Through Instagram Social Media (Phenomenological Study on Instagram Account@Muslimahdailycom). University of Persada Indonesia Y.A.I, XXVII (2), 122-129.
Nisak, K., & Hariyanto, D. (2017). Food photography and eating out. Journal of Communication Science, 6(1), 31-40. http://ojs.umsida.ac.id/index.php/kanal
Puspitarini, D. S., & Nuraeni, R. (2019). Utilization of Social Media as a Promotional Media. Journal of Common, 3(1), 71-80. https://doi.org/10.34010/common.v3i1.1950
Ramdhani, E. C., Sapitri, J. E., & Rizkyansyah, M. (2018). Web-based Event Organizer Equipment Rental Information System at PT Adecon Jakarta. Abdimas BSI Journal: Journal of Community Service, 1(3), 390-397.
Ritonga, M. A. S., Monang, S., & Azhar, A. A. (2022). The Role of Madrasah Public Relations in Developing Brand Image: Case Study of Man Labuhanbatu Public Relations. Berajah Journal, 2, 979-988.
Sazali, H., & Sukriah, A. (2021). Utilization of Social Media (Instagram) by Public Relations of Smau CT Foundation as Information and Publication Media in Improving the Image of Educational Institutions. Journal of Communication Science, 10(2), 147-160.
Sirait, N., Maryam, S., & Priliantini, A. (2018). Influence of the Campaign "Let'S Disconnect To Connect" on Anti-Hubbing Attitude (Survey in Line Starbucks Indonesia Official Account Followers). Komunika Journal: Journal of Communication, Media and Informatics, 7(3), 155-164. https://doi.org/10.31504/komunika.v7i3.1665
Susanto, A. S., & Setyanto, Y. (2020). SmartSpin PR's Public Relations Strategy in Building Client Brand Image (Study on Re:ON comics). Prologia, 3(2), 320. https://doi.org/10.24912/pr.v3i2.6349
Sharia, K. B., & Ilmu, G. (n.d.). No主観的健康感を中心とした在宅高齢者における 健康関連指標に関する共分散構造分析Title (Issue september 2016).
Picture in here are illustration from public domain image (License) or provided by the author, as part of their works
Published
2024-09-11
How to Cite
Hariyadi, N. W., & Hariyanto, D. (2024). Instagram as Public Relations Media Relations N3 Unique Creativity Event Organizer In Improving Brand Image. Procedia of Social Sciences and Humanities, 7, 35 - 48. https://doi.org/10.21070/pssh.v7i1.588
Section
Articles
Copyright (c) 2024 Nanda Widyanita Hariyadi, Didik Hariyanto
This work is licensed under a Creative Commons Attribution 4.0 International License.
