TikTok Users' Perception of Natasha Surya's Personal Branding on Social Media
-
(1) Kara Thania Ratti Universitas Muhammadiyah Sidoarjo
Indonesia
(2) * Didik Hariyanto
Universitas Muhammadiyah Sidoarjo
Indonesia
(*) Corresponding Author
Abstract
This study aims to find out the perception of Tiktok users towards Natasha Surya's personal branding on TikTok social media. This study uses a descriptive qualitative method to find data related to audience perception in seeing the success rate of Natasha Surya's personal branding and emphasizes more on the theory used to reach the conclusion stage, data collection through primary interviews with Whatsapp media and the content of Natasha Surya's account on TikTok. Data mining was carried out by means of open interviews. This study refers to Bernard Barelson's Theory of Perception in researching the perception of Natasha's personal branding. The results of the analysis show that Natasha Surya has succeeded in building a strong and effective personal branding perception on Tiktok through aesthetic, relevant, and inspiring visuals.
References
Afifa, A., & Kusnarto, K. (2022). Followers' perception of the post of the decision to remove the hijab of @Rachelvenya influencers on Instagram. Expression and Perception : Journal of Communication Sciences, 5(2), 299–307. https://doi.org/10.33822/jep.v5i2.4329
Alifya, M., Syarif, U., & Jakarta, H. (2023). Tiktok Social Media Relationship as a Communication Media in the 2024 Election. Virtu: Journal of Communication, Culture and Islamic Studies The Relationship between Tiktok Social Media as a Communication Media in the 2024 Elections, Volume 3, 133–138. https://doi.org/10.15408/virtu.vxxx.xxxxx
Bulele, Y. N., & Wibowo, T. (2020). Analisis Fenomena Sosial Media Dan Kaum Milenial: Studi Kasus Tiktok. Conference on Business, Social Science and Innovation Technology, Vol 1(No 1), 565–572. http://journal.uib.ac.id/index.php/cbssit
D Br Silalahi Giofanny, H. S. R. (2024). Ex-Followers @gitasav's perception of his Personal Branding as an Education-Influencer after the "Childfree" statement on Instagram. Journal of JTIK (Journal of Information and Communication Technology), 8(3), 11.
Dinata, C., & Aulia, S. (2022). Analisis Personal Branding Content Creator TikTok @claramonica. Kiwari, 1(1), 156. https://doi.org/10.24912/ki.v1i1.15672
Ferira, R. (2022). Analysis of TikTok Application as a Platform for Building a Millennial Generation Business Network. Munazzama: Journal of Islamic Management and Pilgrimage, June, 1–15.
Hakim, F. B., Yunita, P. E., Supriyadi, D., Isbaya, I., & Ramly, A. T. (2021). Perception, Decision Making, Self-Concept and Value. Diversity: Postgraduate Scientific Journal, 1(3). https://doi.org/10.32832/djip-uika.v1i3.3972
Hariyanto, D. (2021). Textbook Introduction to Communication Science Author: Didik Hariyanto Published by Jl . Mojopahit 666 B Sidoarjo ISBN : 978-623-6081-32-7 Copyright © 2021 . Authors All rights reserved.
Hidayathul Mulyana Anisa, N. M. (2023). ANDROGYNOUS FASHION ON THE ACCOUNT @GENUNERD IN. Journal of Communication Sciences UHO, 8(4), 783–794.
Jacobson, J. (2020). You are a brand: social media managers’ personal branding and “the future audience.” Journal of Product and Brand Management, 29(6), 715–727. https://doi.org/10.1108/JPBM-03-2019-2299
Jauhariya, K. C., Yunus, M. I., & Pamuji, E. (2022). Citra Living With Aesthetic And Quality Reviewer Strategy on Natasha Surya's Live Tiktok Platform. Digicom : Journal of Communication and Media, 2(4), 27–37.
Nurcahyani, W. (2024). Analysis of Tiktok Users' Perception of Promotional Content of Beauty Products #Racunskincare Wahyu Nurcahyani UPN "Veteran" East Java. 10(4), 883–889. https://doi.org/10.5281/zenodo.10537317
Putri, S. D., & Azeharie, S. (2021). Communication Management Strategies in Forming Personal Branding on Tiktok Social Media. Connection, 5(2), 280. https://doi.org/10.24912/kn.v5i2.10300
Putri, V. K. (2023). 9 Definitions of Perception According to Experts. Compass. https://www.kompas.com/skola/read/2023/09/18/100000269/9-pengertian-persepsi-menurut-ahli
Ratnasari, E. (2020). A Case Study of Personal Branding Content Creators on @Brojabrooo Twitter Accounts. DISCOURSE: Scientific Journal of Communication Sciences, 19(1), 92. https://doi.org/10.32509/wacana.v19i1.1019
Zhazaretta, A., & Djuhardi, L. (2023). The Phenomenology of Content Creators in Educating the Public Through Tiktok Social Media. IKRA-ITH HUMANITIES : Journal of Social and Humanities, 7(3), 23–30. https://doi.org/10.37817/ikraith-humaniora.v7i3.3323
Copyright (c) 2024 Kara Thania Ratti
This work is licensed under a Creative Commons Attribution 4.0 International License.
