Implementing Animal Welfare Principles through Captive Breeding and Education to Build Brand Image for the Cikole Luwak Coffee Business

Implementasi Prinsip Animal Welfare melalui Penangkaran dan Edukasi untuk Membangun Citra Merek pada Bisnis Kopi Luwak Cikole

Authors

  • Intan Balgis Khumairoh Fakultas Bisnis Hukum dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo
  • M. Faiju Sururi Fakultas Bisnis Hukum dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo
  • Lizamatul Fitriyah Fakultas Bisnis Hukum dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo
  • Rara Novalia Fakultas Bisnis Hukum dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo
  • Detak Prapanca Fakultas Bisnis Hukum dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo

DOI:

https://doi.org/10.21070/1pfw1y64

Keywords:

Animal Welfare, Education, Brand Image, Civet Coffee

Abstract

General Background The civet coffee industry experiences rapid development as a premium product with high economic value, yet exploitative farming practices frequently draw public scrutiny and threaten corporate reputation. Specific Background Kopi Luwak Cikole in Lembang operates an ethical civet coffee business by integrating animal welfare principles within captive breeding and educational programs. Knowledge Gap Research analyzing the relationship between animal welfare implementation through breeding and education with brand image formation remains relatively limited. Aims This study aims to examine how the application of animal welfare principles through breeding and education shapes a positive brand image for the Cikole Luwak Coffee business. Results Findings indicate that proper breeding management and educational programs increase consumer understanding and trust, which directly builds a positive brand image as an ethical and responsible business. Novelty This study uncovers that integrating animal welfare compliance with educational transparency serves as an effective mechanism to establish brand equity in niche agricultural tourism. Implications These insights suggest that adopting ethical treatment standards combined with consumer education can strengthen brand value and enhance market competitiveness in specialty beverage enterprises.

  • Animal welfare management in breeding encompasses secure enclosures, natural dietary provisions, and regular health monitoring to prevent stress.

  • Educational programs utilize guides and informational media to enhance consumer literacy regarding ethical production processes.

  • Transparent implementation of ethical standards fosters consumer trust and strengthens the overall corporate brand image.

Keywords: Animal Welfare, Education, Brand Image, Civet Coffee

References

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Published

2026-08-31

Issue

Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovation through Research and Community Engagement

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Copyright (c) 2026 Intan Balgis Khumairoh, M. Faiju Sururi, Lizamatul Fitriyah, Rara Novalia, Detak Prapanca

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Implementing Animal Welfare Principles through Captive Breeding and Education to Build Brand Image for the Cikole Luwak Coffee Business: Implementasi Prinsip Animal Welfare melalui Penangkaran dan Edukasi untuk Membangun Citra Merek pada Bisnis Kopi Luwak Cikole. (2026). Procedia of Social Sciences and Humanities, 9(1), 585-590. https://doi.org/10.21070/1pfw1y64

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